CCTV News:On June 30th, the 18 MW medium-speed fully integrated offshore wind turbine independently developed by China Ship was hoisted in Yingkou, Liaoning Province, and entered the stage of commissioning and grid connection.

　　At full wind speed, this offshore wind turbine can generate 44 kwh of electricity every revolution, and one unit can output about 74 million kwh of clean electricity every year, which can meet the electricity demand of 40,000 households.

　　99% domestic offshore wind power equipment manufacturing achieved a breakthrough.

　　With the upgrade iteration and technical progress of wind power products, the large-scale wind turbine has become an inevitable requirement for the large-scale development of wind power. While the demand increases, it also accelerates the pace of localization of wind turbines. The blades, gearbox, generator and other core components of this 18 MW unit are independently developed and produced in China, and the localization rate is higher than 99%.

　　According to the latest data, the installed capacity of offshore wind power in China accounts for about 50% in the world, ranking first in the world for four consecutive years. With the increasing global demand for clean energy, the market demand for high-power offshore wind turbines continues to grow.

　　Fan Xiaolong, the project manager of CSSC China, said that offshore wind power is gradually moving to the far-reaching sea, and the project development cost is greatly increased. The use of high-power offshore wind turbines can reduce the number of aircraft seats, reduce the foundation and construction costs, and reduce the one-time investment of the project.

　　Not only is the power generation capacity getting stronger and stronger, but the blades, gear boxes, generators and other core components of this 18 MW unit are also independently developed and produced by China, and the localization rate is higher than 99%, realizing independent innovation and industrial upgrading of offshore wind power equipment manufacturing industry.

　　The 18 MW medium-speed fully integrated offshore wind turbine installed on June 30th was installed in the thermal power plant. According to the staff, the combination of new energy sources such as wind energy and traditional energy sources has improved energy efficiency and corporate profitability.

Xinhua News Agency, Beijing, July 7th Question: The introduction of new credit card regulations concerns you and me.

Xinhua News Agency reporter Li Yanxia

On the 7th, the People’s Bank of China Banking and Insurance Regulatory Commission and China issued the Notice on Further Promoting the Standardized and Healthy Development of Credit Card Business to rectify the chaos in the credit card market and effectively protect the legitimate rights and interests of financial consumers. This new regulation will have an important impact on your card opening and use.

Standardize the collection of credit card interest fees

There are many kinds of charges for credit card business, including annual fee, handling fee, interest and liquidated damages. In practice, some banks unilaterally publicize low interest rates and low rates, charge interest in disguised form in the name of handling fees, and blur the actual use cost.

In this regard, the circular requires banking financial institutions to effectively improve the standardization and transparency of credit card interest and fee management, strictly fulfill the obligation to explain interest and fee in the contract, and show the highest annualized interest rate level in an obvious way.

Installment business is an area where there are many routines in credit card business. Cardholders often receive suggestions from banks for repayment in installments when spending by credit card. The words "interest-free" and "zero interest rate" are exciting. But in fact, banks usually charge a certain fee for installment repayment business.

The notice requires that banking financial institutions must clearly display all interest items, annualized interest rate levels and interest rate calculation methods that may be generated by installment business on the first page of the installment business contract (agreement). When showing the use cost of funds collected by installment business, interest shall be uniformly used, and handling fees shall not be used.

At the same time, the notice requires that banking financial institutions should specify the minimum starting amount and the maximum amount of installment business; Not for the balance of funds that have been phased again; The term of installment business shall not exceed 5 years.

In addition to strictly regulating the collection of interest fees, the notice also explicitly requires banks to continue to take effective measures to actively promote the reasonable decline of credit card interest rates under the premise of legal compliance and effective risk coverage.

The long-term sleep card ratio shall not exceed 20%.

In recent years, in the rapid development of credit card business, some banks have blindly pursued market share, issued cards indiscriminately and repeatedly, resulting in disorderly competition and waste of resources.

The circular puts forward strict regulations on the management of card issuance, requiring banking financial institutions not to directly or indirectly use the number of cards issued, the number of customers, market share or market ranking as single or main assessment indicators. Strengthen the dynamic monitoring and management of sleep credit cards. The number of long-term sleep credit cards that have not been actively traded by customers for more than 18 consecutive months and the current overdraft balance and overpayment are zero shall not exceed 20% of the total card issuance of the institution at any time. Banks that exceed this ratio may not issue new cards.

"In recent years, a number of banks have actively transformed into retail business, and credit cards have been widely used as an entry point and focus as asset business. However, in the process of business development, there has also been a management model that simply uses the number of cards issued and the number of customers as assessment indicators, resulting in short-term business. " Ceng Gang, director of Shanghai Finance and Development Laboratory, said.

The person in charge of the relevant departments in China Banking and Insurance Regulatory Commission said that in the future, the limit standard of long-term sleep credit card ratio will be lowered dynamically, and the industry will be constantly urged to lower the sleep card ratio to a lower level.

Set the upper limit of total credit line for a single customer.

Excessive credit granting is also a high-incidence problem in the credit card field. In the face of fierce market competition, increasing the credit line usually becomes a means for banks to compete for customers.

The circular requires banking financial institutions to reasonably set the upper limit of the total credit line of a single customer, and bring it into the unified management of all credit lines of this customer. When approving and adjusting the credit line, the credit line accumulated by customers from other institutions shall be deducted.

Dong Ximiao, chief researcher of Zhaolian Finance, said that some cardholders need to pay attention to the problem of "raising cards with cards" and cashing out illegally. Commercial banks should reduce multi-head credit granting, strictly control excessive credit granting and guard against credit card debt risks.

Point to develop online credit card business

While rectifying the chaos with heavy punches, the notice gives sufficient space for credit card business innovation. It is clearly stated that innovative models such as online credit card business will be explored through pilot projects in accordance with the principles of risk control, safety and order.

"Developing online credit card business will become an important attempt for commercial banks to deepen digital transformation and accelerate the deep integration and innovation of finance and technology." Gao Feng, chief information officer of China Banking Association, said that the key link of online credit card business is remote face-to-face signing. We should do a good job in screening target customers, supporting remote video technology and controlling online business processes.

It is understood that the regulatory authorities will give priority to the banking financial institutions with high recognition and trust of the people’s services, adequate protection of consumers’ rights and interests and requirements for letters and visits, prudent and strict compliance with business philosophy and risk control, and all rectification work reaching regulatory targets.

Wen | Zhao Erba Dao

The coming year of 2022 is the blowout year of short plays.

Short plays have sprung up in the whole content market, and short plays on various platforms have sprung up like mushrooms after rain. However, when the market broke out, we can also see that there is a serious problem of homogenization in short plays on major platforms.

Opportunities and challenges coexist, and some short plays seek innovation and change in themes and types, which bring better content experience to the audience. Take the short play "A pair of embroidered shoes", which was popular in Youku recently, as an example, it combines the unique rhythm of short play with the unique charm of suspense drama, and has been loved by quite a few viewers. This suspense short play can be said to be a rare masterpiece, no matter from the storyline, the design of people, and the quality control of the details such as the service road.

A pair of embroidered shoes, from the beginning, determined the highly suspenseful tone of the play.

At the beginning of the series, with the cooperation of the narration "Mid-Autumn Festival on July 15th, 16th year of the Republic of China", the first "exciting point" was given to the audience on the screen. Yiya’s lyrics are matched with the female dramatist with strange makeup. The ghost play staged on the Mid-Autumn Festival seems to be used to by everyone in prison except the people in front of the screen. This kind of overlapping buff narrative undoubtedly brings a strong psychological impact to the audience.

Suspense is the only rule to attract the audience in A Pair of Embroidered Shoes. The first appearance of "a pair of embroidered shoes" in the play triggered a murder case: Shen Jinlan, the wife of the warden who had an affair, saw it, her hands were nailed and her mouth was sewn. The bizarre murder case attracted the protagonist of the play, Qiao Heng, a police officer sent by the provincial capital, which also triggered a series of mysterious and bizarre events.

Under the fast-paced narrative, the protagonist of the justice representative draws a gun and shoots directly at the detained suspect deputy warden at the end of the first episode-is it to kill people? Or is there another plan? Let the audience be curious about how the follow-up series will develop.

In the second episode, Qiao Heng went to Shenyang in Pinghe Town to investigate the case, and all kinds of people in Shenyang began to appear one after another. Later, Yang Bing, a journalist who is also pursuing the truth, appeared. Together, they went through one scary and mysterious case after another, such as "embroidered shoes female ghost killing", "washing women to beg for children", "the first seven fright" and "driving out corpses", and they were getting closer and closer to uncovering the truth of Pinghe Town’s sin.

Qiao Heng and Yang Bing, the two protagonists, are the main lines connecting each unit in series in A Pair of Embroidered Shoes. Of course, there is another point. Although both of them are pursuing the truth, the identities, backgrounds and goals of the two protagonists are actually very different, so they also have their own persistence, and their conflicts are supported by emotional and practical factors, which makes it easier for the audience to substitute.

The story moves forward quickly, and it turns out to be unexpected, giving the audience a more confusing feeling. As a suspense drama, the sense of rhythm is quite attractive. The length of each feature film of A Pair of Embroidered Shoes is about 8 minutes, but the content and energy of each episode are meaningful, and many clues are buried in the limited space. The innovative "Rashomon" narrative and "Wolf Man Killing" narrative explore the possibility of more suspense narrative under the limitation of short drama duration.

Taking the case of the female ghost with embroidered shoes in Unit 1 as an example, through the investigation process of Qiao Heng and Yang Bing, as well as the promotion of the troupe master, the warden, the Shenyang gentleman and the housekeeper, Chang Qingqing and other perspectives, the truth of the female ghost is gradually revealed. This kind of "Rashomon" narrative increases the sense of suspense, and also allows each character to have his own perspective and increase the visibility.

In the second unit, "Washing Women for Children", the "werewolf killing" narrative is also eye-catching. The three wives of the Shen family have different backgrounds, personalities and pursuits. In the process of the three wives from denying the truth to admitting that they conspired to kill the Shenyang gentleman, the evil of the Shenyang family began to surface, and the transformation of the identity cards of "good guys" and "bad guys" also made many viewers cry.

A pair of embroidered shoes, which is a combination of centralized folklore, suspense investigation and female emotional core, has a wonderful overall narrative mode and plot advancement. Of course, it can be regarded as a short drama with suspenseful quality by the market, and it is also inseparable from the high requirements of the producers in production.

Mystery drama, how can it be considered good?

In addition to the logic and high-energy rhythm of the story, details are essential for the audience. Before the truth appeared, the audience, like the protagonist, reasoned and searched according to the details of the drama. If the details are not equal, it is inevitable that there will be an embarrassing situation of "no evidence". In "A pair of embroidered shoes", it is not difficult to see the outstanding presentation of various details, which is also the producer’s "effort" in creating a sense of suspense atmosphere.

Each unit will unlock the corresponding new scene, the ghost stage of the first unit case, the scenery of the pear garden and the warden’s office; The second unit, the Shen family’s deep house compound, ancestral hall, etc., are presented in the picture in line with the plot. In the preparatory stage of these scenes, corresponding art renderings are also prepared, which is very valuable in short plays. The restoration degree of the scenery restores the sense of atmosphere and suspense of the times as much as possible:

In addition to the scenery on the screen, the shape is also very close to the person. Considering the special background of the Republic of China, police officer Qiao Heng went into battle with a western-style vest, while Pinghe town’s local strongman Shen Jia’s robe, jacket and cheongsam, with Chinese style, were quite distinctive. In the play, the original version of the opera is also selected for the costume modeling of the female hanging part; The hair styles and makeup of three wives from different backgrounds, which are composed, charming and simple, are first shown in the shape;

In this suspense short play, Chinese customs can be described as a bright embellishment. "A pair of embroidered shoes" has a unique presentation in each unit combined with the case. Ghost marriage, ghost begging, washing women, etc. are all drama elements that strongly stimulate the audience. It is reported that in preparation, in order to better present on the screen, the producer has also prepared a detailed split-shot plan.

Although it is a mini-short play, A Pair of Embroidered Shoes has achieved quality presentation in the scene, modeling, props and other visual aspects, and with the logical high-energy plot, it has ensured the audience’s sense of experience in watching the play to the greatest extent.

In addition to creating a sense of atmosphere, many roles are also impressive. Due to the innate conditions of the limited short play, although there are not many familiar actors in the play, each role is remarkable. From the beginning, the protagonist Qiao Heng insisted on searching for evidence in the embroidered shoes case with the character image of "not believing in evil" to restore the truth of the matter; But at the same time, he also has shortcomings. In the second unit, he underestimated the evil of the Shenyang family, which caused three wives to be killed in the pig cage. But with the development and deepening of the plot, we can also see that the protagonist is growing and changing, and there is a "character arc".

Other roles are also full, such as Su Hongyu, a female ghost with embroidered shoes, which combines the identity of the victim and the murderer, which is very sympathetic. From the terrible female ghost to the infatuated girl, she has also been recognized by many audiences; Seemingly harmless to people and animals, he is the warden of Nuo Nuo in front of Shenyang, and the image of green tea is very typical. For example, the three Mrs. Shen, who appeared in the second unit, are not only the victims of washing women but also the real murderers of the kid murder case under the "werewolf killing" narrative-the shaping of these roles and the reversal of the characters make the story of the drama more smooth and the high-density content better presented.

The actor’s online acting skills, sincere details and suspense of the plot all make "A pair of embroidered shoes" a conscience work at the end of the short play track.

In 2022, the short play was in an explosive situation. According to the official data of the State Administration of Radio, Film and Television (SARFT), in the first half of this year alone, there were 2,859 mini-dramas planned and filed in the SARFT system, with a total of 69,234 episodes, a 10-fold year-on-year increase. But at the same time, the development of short plays is short, the works are mixed, and the themes are quite concentrated. According to the third-party data, the love theme represented by sweet pet drama accounts for more than 70% of the short drama market, which can be said to be "the only one".

It is indeed an important topic in the industry to attract audiences with short plays with minority themes represented by suspense. A pair of embroidered shoes tells the story well in a short drama series, enhances the texture of the drama series through details, creates an attractive sense of suspense, and achieves a breakthrough in word-of-mouth in many short dramas, largely because it brings many "fresh" and "curious" impressions to the audience.

Suspense theme is suitable for short plays not only because of sensory stimulation and brain burning pleasure, but also because of its unique narrative style and visualization. Judging from the final presentation and broadcast effect of the series, A pair of embroidered shoes created by Youku and Wannian Pictures has taken a solid step in the exploration of suspense short plays.

This also gives a more positive signal to the short play market. If short plays want to have more room for development, they need more themes and their quality must be improved.

On the other hand, a pair of embroidered shoes, in the form of ultra-short drama, has made a breakthrough in the suspense theme of a small group, which has also greatly broadened the track space of short drama and provided the audience with a brand-new drama experience.

From 2020 to now, Youku has launched a total of 492 short plays, accounting for half of the total market. In terms of themes, Youku short plays have gained a lot in such diverse themes as family marriage, women in ancient costumes, urban love and so on, represented by The Deadly Housewife and The Maid. The suspense theme of the Republic of China also made a good start for the platform to broaden the content boundary.

Summary:

The year 2022, when the short play broke out, is about to pass, and a pair of embroidered shoes, which is full of suspense, is about to usher in the final ending, and the truth of a series of strange cases in Pinghe Town will surface. The good performance of the play has also made Youku have a good harvest in the exploration of suspense short plays; In the fiery field of short drama, it is necessary for the platform to take root in the short drama track to lead the development of genre, find a breakthrough and promote quality content. It can be predicted that the short drama track in 2023, with the help of Youku and other platforms, will definitely bring more excellent works with more themes and better quality to the market.

* Original article, please indicate the source when reprinting.