Under the trend of expanding the freight market in the same city, as a freight APP in the same city, how does cargo Lala occupy a place in the market and what interactive details exist? Let’s enter the product and explore together.

The main purpose of this product analysis is to let everyone know about the cargo pull, and at the same time, the author extracts, analyzes and optimizes the problems existing in the main operation process of the cargo pull, so that readers can understand the product more deeply and learn to analyze the product according to the usage scenario and user behavior.

This analysis report is used for product analysis defense, and the defense time is 15-25 minutes. Due to time constraints, it is impossible to cover everything, and only some contents are analyzed and optimized.

Product name: cargo Lala version: 3.8 device: iphone6s

Slogan: Pull the goods with a cargo lesbian.

First of all, let’s look at the first part of the product introduction. First of all, what kind of product is the cargo Lala and what problems are solved for users.

From the product positioning, concept, characteristics and other elements, we can sum up the cargo Lala in one sentence: there is only one cargo Lala.City Instant Vehicle Freight Platform, mainly to solve the same cityFreight demand (users) and freight resources (cars and drivers)The problem of poor matching.

What achievements have the cargo cheerleaders made? In 13 years, she set up a cargo Lala, and in 14 years, she entered Southeast Asia and China. In 15 to 17 years, financing was raised for four times, and hundreds of millions of yuan was raised, which opened cities, the number of drivers and the number of users, which was also very powerful in the market.

Not only that, cargo Lala is the only freight enterprise in the same city in China that insists on the double-track development at home and abroad.

After making a brief introduction to cargo Lala, we understand that cargo Lala is a product of same-city freight. What exactly is same-city freight?

Intra-city freight is to solve the last mile of urban freight, provide near or short-distance transportation, and meet the requirements of "single receipt of multiple products" and "multi-receipt of single products". The main targets of intra-city freight are moving users at C end and small users at B end (self-employed and small shops).

This year’s logistics report points out that express delivery in the same city will maintain a growth rate of 30% in the next five years and reach a market of 200 billion in 2020. The rapid growth of express delivery business in the same city also provides many opportunities for freight transportation in the same city.

Secondly, the moving market: the rental market in first-and second-tier cities is booming. According to the white paper released by 58 cities, tenants who move once every six months to two years on average have become the main components of the rental market, and moving accounts for the largest proportion of the traditional home service frequently used by mobile phone users.

Users, who need to pay freight charges, have to go through the platform, and the platform provides them with freight resources and carries out security guarantee. Drivers need to pay 1000 yuan security money when they stay in the platform, and they can purchase grade privileges, which can be divided into 399 and 699 per month. Both of these privileges can get high-quality orders first. Drivers can earn money by accepting orders on the platform. Then the revenue model of freight forwarding is: security fund pool, grade charge and other enterprise service fees.

From the function, we can see that the cargo Lala has realized the core demands of users, and the core functions are basically there. The first screen of the cargo Lala guides users to place orders directly, which also fully reflects the actions.Importance of tool products to efficiency. From the perspective of the whole information architecture, flat architecture for user operation efficiency.There has also been further improvement. The main functions of the product focus on the home page and personal center. The bulletin board mainly shows some activities and notices. (as shown below)

After understanding the freight market, the two core user groups of freight in the same city, and the core functions of freight pull, let’s deeply analyze the target users together, and take goal-oriented as the principle to extract the user’s behavior pattern.

When customers have freight demand, they need to find freight drivers. In this process, customers will encounter various troubles such as hard to find, high price, opacity, insecurity and uneven drivers. Even if you find a freight company, you should make an appointment 1-2 days in advance. At this time, the freight company will dispatch drivers to transport the goods.

In the whole process, the freight company will cause a partCost consumptionFor example, car rental, driver’s salary, venue rental and so on, this part is actually inConsume the driver’s profitAt the same time, the cost of user payment has also increased. The freight company finds the driver and the driver communicates with the user to complete the order. For drivers, problems such as low income, difficulty in taking orders, unstable income, difficulty in breaking through the wage bottleneck, and arrears of wages by freight companies also appear everywhere.

DeintermediationIt is what some other freight platforms, such as cargo Lala, do. Users directly connect with drivers through the platform to complete the transaction.

Users want to save time, money, worry, effort and security in the process of freight transportation. In this large scale, we deeply explore the needs of users through user research.

Moving group:

Self-employed and small companies:

According to the requirements extracted from the character model, the function cloud map is derived. Instant calling and car reservation bear the brunt, and the collection of prices and related routes are also important functions for users. Our next interactive optimization will also be carried out in these key functions.

Now, the functions are divided according to different groups of people, so that we can see more clearly what functions the cargo lesbian has done for these two groups, or what functions should be added. After that, we will model the scene according to our functional classification.

Functions corresponding to common requirements:

Functions corresponding to different requirements:

Young moving groups use scene modeling.

Scenario modeling of small B-end user groups

We have talked so much through investigation and modeling, and then we will explore further.How do cargo cheerleaders satisfy these scenarios?Yes, what are the problems? We will also optimize the core functions and processes in our products based on research and character modeling.

The whole product is light, easy to use, the core process can meet the needs of users, and the consistency is not bad, but we know that there is no best but better. I will find some places that are doing well and what needs to be improved to explain to you.

First of all, let’s look at the most core page, the first screen, after the first screen is opened, the three elements of the first screen, who I am (the logo of the cargo lesbian), what content I have (the choice of the car type) and what content attracts me (the price display), so there is nothing to talk about, which is very wrong here.

With the choice of switching between different models and locations, intelligent calculationbear the costLet users know clearly what they need to spend, and get the most concerned information for users at the first time, which is helpful to improve product orders.Conversion rate

Confirm order page

Intimately added the choice of "extra demand" and the space for filling in notes, so that users have other extra needs, which well meet the results of our research.Users need to carry and other additional services..

Not only that, in this page, the amount used and the delivery time are emphasized again, so that users can have a clearer understanding of the order. All these have promoted the transformation of orders.

And as can be seen from the above figure, the product designconsistencyRelatively speaking, it is still good.

Send all nearby drivers page:

After booking the vehicle, while waiting for the driver and the user waiting, the radar scanning gives the user a sense of sight and a good impression in terms of sensory attraction. It also relieves the anxiety of users in the waiting process.

"pending shipment" page

After the driver takes the order, the driver’s information is displayed, such as the driver’s star score, license plate number, car type and other information. These functions have solved the problem in our character model: user.Worried about the driver’s irregular attendancePain points in other aspects. Telephone communication and instant communication with drivers will further enhance the trust of users, further enhance the transformation and increase the sense of experience.

The contents displayed on the right are: drivers can be changed, orders can be cancelled, orders and complaints can be shared, and it can be seen that the product is also thoughtful about fault tolerance (orders can be cancelled or changed in case of wrong orders or special circumstances) ~

We know that moving is a relatively low-frequency behavior, and there are moving groups, which are one of the main groups in freight transportation in the same city, so we have to think about how to get more new users. When we use the product, before we open the APP to place an order, there will be an activity pop-up box that invites friends to activities, and there will also be invitations and prizes in the personal center. The bulletin board has been making unremitting efforts to send some activities and the like. Therefore, the cargo Lala is also making unremitting efforts in pulling new ideas ~

On the whole, cargo Lala has done a relatively good job in core functions. But no one is perfect, and the products are the same. There is no best, only better ~ Let’s look at some shortcomings in the APP.

Overall operation process combing

First, after opening the APP and entering the home page, the first step: choose the model–choose the destination; Part II: Select requirements–fill in comments–enter your personal information–click Next; The third part selects the relevant payment method to complete the payment; The fourth step is to enter the waiting page after the payment is completed. (The main flow chart is as follows)

Normally, after waiting for a few minutes, a master will take the order. After taking the order, the master’s information will appear, and relevant communication can be carried out. Then the driver will arrive within the specified time, load and transport. After completing the whole process, click OK to complete the order, complete the freight, and then evaluate the driver. If an invoice is needed, fill in the electronic bill information to complete the whole process.

Special circumstances that may occur in this process.

The whole process is perfect, so what should I do when there are special circumstances? For example, after waiting for more than 200 minutes after payment, the driver has not taken the order. Another example: I made an appointment to pick up the goods tomorrow, and the driver will arrive tomorrow. What will the user do during such a long waiting time?

User waiting time and patience research (user waiting scene and behavior analysis)

What will the user do? Wait, we mentioned in the character modeling earlier that we hope to find the freight driver quickly and make a quick match before shipping. If not, what will the user’s psychology be like?

We have done research on the patience of users when they wait.User Waiting Scenarios and Behavior AnalysisAs shown below:

When the page shows that the nearby drivers are being notified, but no one answers the order after three minutes, they may put their mobile phones aside and do other things first, and then open the APP after 10 minutes. This is the behavior pattern we extracted from the investigation. But at this time, what hAPPens when the user picks up the phone again and opens the app?

What hAPPens when you close the app and reopen it?

At this time, after opening the APP, I entered the home page. At the moment, what about the order? Is it gone? Wait that long for nothing? So much information is written in vain. If I really need to move or transport goods, I will consider whether to do it again. Ok, let’s do it again ~

The order was not found. What happened to the new order?

Once again, go through the process just now, fill in the information–complete the information–submit the order–when paying, remind me: "The goods are coming to match the driver for you, please wait a moment".

The deep routine makes the user collapse. Finally, I have to find out where my order is, and I found the order I placed before in the personal center-orders, third-level page.

Summarize the problems and propose solutions.

Question:The order was not completed and did not exit the APP. It was difficult for novice users to find the original order without any prompt.

Judgment basis (scene combing):From the scene, our research results show that the user’s order is not completed, and when he exits the APP and re-enters, it is hidden in the three-level page of "My-Order-Order Details", so novice users find it difficult to find the order position, and they will mistakenly think that the order has failed or there is a problem, and resubmit the order, causing unnecessary trouble.

Solution:Add "head reminder"

Effect:Solve the problem that the user can’t find the order after opening it; On the other hand, it also increases the system activity.

Users need to collect, and products attach importance to collection, but it is still not perfect.

From the research (in the modeling of self-employed individuals or small freight companies surveyed by users), we draw the conclusion that the collection of routes is a function that small B-end users are very concerned about and should also pay attention to. The function of collecting routes by freight Lala is not particularly perfect. In the second part, we improve the collection function to make it finish.

In this page, we can also prove that our research is accurate. Not only the users of the small B-end attach great importance to the function of "collecting routes", but also the cargo girl herself attaches great importance to the function of "collecting routes", and the function of "collecting routes" appears in many pages.

The problem is that there is no beginning and no end, and the collection page cannot be found.

I collect routes, and when I want to use them, I find that I can’t find my collected routes ~

Just now, we talked about the necessity of collection. Let me add one more point here. In the user survey, self-employed individuals and some small companies have the demand for collection routes. Because there are fixed customers and fixed addresses, it is necessary to collect routes.

Summarize and propose solutions.

There is a problem:There is a collection function, no collection list, a beginning and no end.

Judgment basis:

1. The necessity of the existence of collection, we talked about the reasons in the previous investigation;(in character modeling and scene modeling)
2. In the early stage, a large number of places had the collection function, which could keep the data well, which was considered as a more intimate experience, but the collection list could not be found, which made the experience decline.

Solution:The Favorite Route is placed below the input address.

Effect (reason):

1. Responding to the collection in front, we have achieved the beginning and end, improved the experience and improved the product process.
2. It is placed below the input address, which is convenient for users to find the list at the first time and select the collection route, thus improving the efficiency of user operation.
3. Conform to the design principle of efficiency first as a tool product.

Quick contact selection or change-analysis of existing processes

When placing an order, when filling or changing contacts in Part 2, you can click Address Book–Enter Address Book List–Enter Contact Details Page–Select Contact Phone–and complete the number replacement.

So what happens when we enter the contact details page?

When entering the contact details page, what will the user do and what problems will arise? –heavy operating load

There is a problem:After entering this page, the operation is too large. Dare you call the phone number? Users are generally afraid to click, because of the cognitive inertia of IOS, click on the phone number = dial.

Judgment basis (user test and scene judgment):We did a test, five people used this function, three people selected long press on this page to copy, and then returned to confirm the order to paste, and two people clicked the mobile phone number to complete the replacement, and five of them had doubts and hesitation in this link.

Special consideration:We may say why we can change the number without directly accessing the phone number in the address book list and entering the details page. If so, it will be very troublesome when there are two numbers in one name.

Modify the scheme-self-send address book display style

Modification scheme and feasibility:

At this time, we thought, since we can get the phone’s address book and the details page of the address book, can we get all the phones in the address book directly? The answer is yes.

We will get the phones in the address book in the mobile phone and rearrange them. We will judge the entries with multiple numbers in a person’s name. After the judgment is successful, we will fully display the information and redesign the address book in the APP. As shown below:

Effect:

1. Reduce operation steps and improve operation efficiency; At the same time, the situation of operating load in the original design is avoided.
2. The name and phone number are displayed at the same time, which makes the information clearer and helps to make the right choice at one time.

OK, that’s all for the product overview and some product optimization. Because of the time, we have to make a short summary next.

Simple summary:

From our above product introduction, analysis and optimization, we can be sure that the products of Cargo Lala are relatively good in terms of core functions and core processes, although some details can be made more perfect. On the user side, the number of users of cargo Lala is relatively above the average level in the industry. On the user side, we need to further expand publicity and further accumulate users. Freight Lala has a certain group cognition, but it is still on the road of freight transportation in the same city, making continuous efforts ~

The commercial exploration and product-level thinking of cargo Lala will be elaborated in the next article. Please pay attention to the next article "Product Analysis: Cargo Lala APP-–(Product Q&A and Thinking)".

　

This article was originally published by @ Shubo. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from PEXELS and is based on CC0 protocol.

　　China news agency, Beijing, January 18 (Reporter Li Jingze) The press conference of "Blue Book of China Aerospace Science and Technology Activities (2022)" was held in Beijing on January 18. The reporter learned from the press conference that in 2023, the mission of China Space Station will launch Shenzhou 16 and Shenzhou 17 manned spacecraft and Tianzhou 6 cargo spacecraft.

　　Jing Zheng, deputy commander-in-chief of the space station system of the Fifth Academy of China Aerospace Science and Technology Corporation, said at the press conference that in 2023, the crew of Shenzhou 15 and Shenzhou 16 will stay continuously, carry out astronauts and cargo extravehicular activities, support space science, materials and technology test projects, and carry out maintenance and technical upgrading of space station facilities and equipment. Among them, the extravehicular load support under the cascade state of large and small manipulator will be carried out for the first time, the small manipulator will be installed for the first time, and people and goods will be released from the cabin at the same time for the first time.

　　In terms of manned spacecraft, Kevin·Z, deputy chief designer of the manned spacecraft system of the Fifth Academy of China Aerospace Science and Technology Corporation, said that in 2023, the manned spacecraft will carry out two returns, two rendezvous and docking, and Mifune emergency support as planned, involving four shenzhou spaceship ships from Shenzhou 15 to Shenzhou 18. At the same time, the follow-up spacecraft will be developed in parallel. In 2023, the manned spacecraft mission will maintain a high-density and multi-ship parallel development state, and launching a manned spacecraft every six months will become the norm.

　　As for the cargo spacecraft, Xu Xiaoping, deputy chief designer of the cargo spacecraft system of the Fifth Academy of China Aerospace Science and Technology Corporation, said that the Tianzhou-6 cargo spacecraft will be launched in 2023, which will transport the living materials, crew equipment and resident consumption for the Shenzhou-16 crew and the Shenzhou-17 crew, supply propellant for the space station, spare parts for the uplink maintenance and air cylinders for the cabin, etc., which will be the equipment and consumption materials for the on-orbit uplink application test.

　　He pointed out that the Tianzhou-6 cargo spacecraft is an improved spacecraft, which has expanded the volume of the sealed cabin and increased the cargo transportation capacity. It is still launched into orbit by the Long March 7 rocket at the Wenchang launch site in Hainan. (End)

Text | Ten o’clock movie original

I thought this was the end of Housewives.

Start broadcasting quietly and finish broadcasting without any movement.

Playing mistress, dead husband, robbing children, the palace and concubines support each other.

A series of bloody stories, together with Angel and Yang Rong, failed to make the drama "fire".

Who would have thought that a cat did it?

This weekend, the cast of "Housewives" was caught in the controversy of "suspected cat abuse".

In episode 32, a white cat ate a poisonous cake by mistake and fell off the table.

He vomited blood, twitched his limbs and finally died.

Because the lens is too real, some netizens immediately asked after the broadcast:

A stone stirred up a thousand waves, and the audience started the eight-fold mirror viewing mode. The first round of questions began:

The cat landed on its back, its limbs were stiff, its toes were open, and its state was abnormal …

Observing the cat’s abdomen in the lens, it is suspected that it is a pregnant female cat …

The cat’s pupils are not dilated obviously, and they are blue, which doesn’t look like anesthesia …

On the morning of 26th, the crew gave the first response:

The scene of "struggling" is staff guidance+special effects, and spitting blood is edible syrup.

This clarification has attracted more attention.

In this video, most of the shots are taken before the start of the series.

The scene that the audience most wanted to see the cat stand up from the ground was not released.

One of the few frontal shots has also been analyzed by netizens frame by frame, and it is considered to be a P picture.

By the afternoon of 26th, we didn’t wait for the positive tidbits we wanted to see.

However, the crew said that for the sake of this cat, they contacted its owner and responded again.

Hot reviews didn’t buy it at all, and the second round of questions immediately followed:

The effect of calming the situation, 0%.

The effect of adding oil to the fire, 100%.

Wait until the crew sends out a third video to clarify more questions derived from the second video.

The patience of the people who eat melons has been completely warned.

Hot reviews continue to fire:

They said they were looking for a female cat. What are these two round ones?

There are doubts about continuing to comment on the last episode:

There have even been countless true and false crew members who have come forward to speak in turn.

Angel himself said: There are no main actors in this play, and the situation of cats is not clear.

Various groups performed and said everything:

Someone took out his circle of friends to prove it.

Some people keep saying that they are on the scene.

Things have been fermented until now, and the crew has chosen to call the police to completely end it.

Douban score is like a landslide, and the current score is 2.8.

Leaving only two kinds of public opinion voices:

"If you had a real hammer, you would have come out to swear."

"It’s hype, I want topics and traffic."

I still remember that when I first learned about a similar incident, my old sister was furious and unbelievable.

In the current domestic drama,Cutout, body double, dubbing.

When it comes to people, everything may be false, but when it comes to animals, everything must be true.

I still remember that a few months ago, the filming of "The King of Dogs" was mentioned again behind the scenes.

Old military dogs, meritorious dogs who once crossed the line of fire, never knew.

His life, in the eyes of others, can also be used to add a touch of red blood to the "realism" of the film.

This film has even been broadcast on CCTV many times, and it comes up with a naked explosion and dismemberment lens.

This scene made many children feel scared and cry, and their parents had to comfort them: "Everything in the movie is fake."

And such plot disputes, in 2021, still appear frequently.

For example, in the "cosmic drama" in 2018, Xian Fei kept parrots for many years and appeared frequently.

And this parrot actually became a doormat, and was thrown and beaten by Xianfei’s cage.

In episode 65, he died on the spot directly because of the plot demand.

Professional bird big V also gave a response:

The film’s response to the controversy is exactly the same as this year, throwing out a small video.

The parrot in the video is indeed a monk parrot, but not the one when filming? Do not respond.

Don’t forget, the monk parrot is a national second-class protected animal, and it is not allowed to buy, sell or raise without a license.

In the case of Shenzhen Parrot in 2016, the parties only sold two small golden sun parrots bred by themselves and made a profit in 1000 yuan.

He was sentenced to five years’ imprisonment in the first instance, two years in the second instance and a fine of 3000.

For a TV series with a broadcast volume of 18 billion, it is not so important to investigate the ins and outs of a parrot.

Looking around, most movies and TV shows that use pets for shooting are kept secret in the treatment of "animal actors".

Some netizens concluded: If you worked hard on this, you would have blown it out.

The wolf actor in "Wolf Totem" prepared for seven years before shooting, and it took three years to raise wolves alone.

Yang Zi, the director of "Pet", also mentioned that animal actors are the most expensive, and invited a training institution for animal actors in Hollywood.

It can be seen that in order to give animals the treatment they deserve in China, it is not necessary to spend a lot of time, but to be managed by special personnel.

Cats and puppies are easy to find. If you have a brainwave, do you want to show the "original natural beauty"?

In "Soul on a Leather Rope", the crew bought two breeding deer in order to shoot, one was killed and the other was released.

In 2018, "Tiankeng Eagle Hunting" was pointed out by netizens as suspected eagle abuse, and the eagle had obvious signs of injury.

In 2020, Your Highness the Wolf was also pointed out that the goshawk, a national second-class protected animal, had a serious stress reaction.

It is said that the animals are made for CG, but the name of the eagle trainer is hung at the end of the film.

The rarer the animal, the rarer the bird of prey, the more attractive it is.

In film and television dramas, they are foil, and they are most often used to tell the audience:"Look at our leading role! Many cattle x! "

Even their death was further amplified and became the best publicity and stunt.

The "King of Dogs" killed by a general dog was nominated for the Best Photography in the 14th Chinese Film Golden Rooster Award.

This is the best photography.

The domestic classic "Da Zhai Men", also in the first episode of the film, was put on the scene of smashing cars and killing horses.

……

There were Hengdian people who uncovered the inside story:

Hengdian takes a circus, and the leading role is more expensive than the fake horse, because the fake horse is "more comfortable to shoot".

The fake horse is more expensive than the real horse, and because the real horse is "uncomfortable."

A cat, a bird, a horse, for the sake of China’s film and television industry, they have contributed better acting skills than the starring role.

Can fly, can jump, can be beaten, can be thrown.

It can even contribute life to the performance, showing the most real death.

Is it appropriate not to award a winner?

Speaking of which, the old email can only look forward to, hoping that without a young child, she will ask her parents again:

Is that little animal really dead?

We can’t confidently tell our children that everything on TV is fake.

We can’t tell them that cruelty to animals is illegal.

Because we don’t have a law to protect less precious and endangered animals.

We can’t tell them that animals are man’s best friends.

Because in the eyes of too many people,"Is it not a dog? It’s not worth a few dollars. It’s not illegal to kill. "

Especially since the epidemic, pets have become a stumbling block in some "human survival plans".

At the beginning of the epidemic, it was rumored that cats and dogs might be infected and culled.

When the epidemic has reached today, even through the iron gate, we must break all obstacles and cull.

Buried alive, burned and hammered with iron bars, we show the worst of human nature to these helpless animals.

Just like Luo Xiang was saying, "Is it illegal to cruelty to animals?" This issue says:

Animals are different from pure things because they are flesh and blood.

When animals are abused, people will feel the same way.

At the same time, more often, we respect pets, and more to respect the person behind them.

The recent incident of a woman falling from a building in Wuhan really exposed the "wicked" behind the "vicious dog".

The dispute between man and dog is very small. At most, man drives the dog away with twigs.

But who chased and blocked the client, wantonly abused her, and finally forced her to jump off the building to resist?

It’s people.

When we have respect for life, even a dog belonging to each other will respect it.

When we are indifferent to life, even the living jump off a building in front of us, we are indifferent.

I only care about "what’s the punishment for killing a dog" and don’t care about living life.

It shows that they have crossed conscience condemnation, crossed morality and directly tested the legal bottom line.

Today it can be "It is not illegal to kill someone else’s dog", and tomorrow it can be "How can you get a few less years for killing someone else?"

We all know that people sometimes have to make hard choices.

But when making a choice, it is better to ask:

Is it time to make a choice?

Did we choose the most direct and simple way before we had time to think?

The pictures in this article are from the Internet. If there is any infringement, please contact and delete.

In fact, even in the difficult struggle of epidemic prevention, there are countless humanized flashes.

Perhaps thinking is also difficult.

But the old email believes:

The reason why people are human is that when we are faced with flesh and blood, we will feel the sadness of death.

Instead of being directly driven by greed, I rushed to bite.

Don’t choose to show your fangs easily, no matter whether the other person is a human or a dog.