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With the strategic co-construction of Alibaba Cloud, Shanghai private colleges and universities also have artificial intelligence colleges, blessing the intelligent Internet of Things training base.

2026年3月28日 | admin | A1

After more than a year of mutual visits and discussions, Tianhua College of Shanghai Normal University and Alibaba Cloud Computing Co., Ltd. reached a strategic cooperation intention to jointly build an artificial intelligence college and an intelligent Internet of Things training base. On the 29th, the Artificial Intelligence College of Tianhua University and Alibaba Cloud Intelligent Internet of Things Training Base were established at the same time, and the first batch of freshmen of ai College reached 322 this year. The liberation daily Shangguan journalist learned that this is the first and only artificial intelligence college in Shanghai’s private colleges and universities.

The national "New Generation Artificial Intelligence Development Plan" puts forward that artificial intelligence has become a new focus of international competition, a new engine of economic development and a new opportunity for social construction. This year, the Ministry of Education announced the results of the annual filing and approval of undergraduate majors in ordinary colleges and universities, and the artificial intelligence major declared by Tianhua University was successfully approved, becoming the only private undergraduate college in Shanghai to offer this major.

In the connotation construction of new engineering, based on the research on the school situation and learning situation, Zou Rongxiang, chairman of Tianhua University, put forward the implementation strategy of running the artificial intelligence major well and then empowering the whole school, and carried out the "intelligent" transformation, and carried out the practice and exploration of the transformation from traditional engineering college to artificial intelligence college. On the same day, he and Xia Rui, the general manager of Alibaba Cloud Shanghai Branch, witnessed the birth of the Institute of Artificial Intelligence and the training base, and formally joined the ranks of training applied talents of artificial intelligence in short supply for the society.

The newly established Institute of Artificial Intelligence, formerly known as the Institute of Technology, has thousands of students from freshmen to seniors. After 15 years of running a school, Institute of Technology has become one of the most mature colleges in the school, and has a good reputation among similar application-oriented undergraduate colleges. The Institute of Technology covers three disciplines, namely, computer, electronic communication and machinery, and has eight majors, namely, mechanical design, manufacturing and automation, mechanical and electronic engineering, automobile service engineering, electronic information technology, communication engineering, artificial intelligence, computer science and technology, and network engineering. It has won many Shanghai-level teaching and scientific research awards, as well as special government funds and school matching funds.

Private colleges and universities running characteristic ai colleges are forming a dislocation competition and complementary support pattern with research universities. Ling Xufeng, dean of the Institute of Artificial Intelligence and chief engineer of school informatization, revealed that Tianhua College and Alibaba Cloud will jointly build the Institute of Artificial Intelligence in the mode of "industrial college", forming a complete teaching system, training system and innovation and entrepreneurship system for intelligent engineering majors, integrating modern intelligent technologies such as ubiquitous access, cloud computing, big data and edge computing, and determining "smart park" as the training direction for artificial intelligence majors. At the same time, a group of professional doctors from Tsinghua, Shanghai Jiaotong University and Tongji University were invited to form the core team of artificial intelligence teaching and research.

The person in charge of the Internet of Things education industry in Alibaba Cloud said that it will serve the teaching and training needs of the Artificial Intelligence College of Tianhua University, the needs of multi-professional ai training, the needs of the internal and external examination and research training, and the needs of the school’s artificial intelligence industrialization development goals, etc., with "engineering application" to promote teaching, shorten the distance between teaching and engineering needs, shorten the distance between talent training and enterprise demand skills, and gradually build a domestic first-class, benchmarking and application-oriented undergraduate intelligent Internet of Things training base that can be replicated in other domestic universities.

Empowering other disciplines with artificial intelligence also relies on the "whole system" led by the School of Artificial Intelligence of Tianhua College of Shanghai Normal University. According to the "Artificial Intelligence+"plan, the new major of artificial intelligence is combined with all majors in the school to form a discipline group of new engineering, new business, smart preschool education, smart health care and smart art. Even the newly-opened information office of the school will deeply connect artificial intelligence technology, strengthen the construction and application of information data platform, and implement the overall management intelligence of the school.

Editor-in-Chief: Xu Ruizhe

Author: Xu Ruizhe

Text Editor: Xu Ruizhe

Source: vision china

Photo editor: Xiang Jianying

Joint statement of People’s Republic of China (PRC) and Mongolia on promoting comprehensive strategic partnership in the new era

2026年3月25日 | admin | A1

　　Joint statement of People’s Republic of China (PRC) and Mongolia on promoting comprehensive strategic partnership in the new era

　　(Beijing, November 28, 2022)

　　1. At the invitation of the Supreme Leader of President People’s Republic of China (PRC), Mongolian President Uhna Huzhle Surh paid a state visit to People’s Republic of China (PRC) from November 27 to 28, 2022.

　　During the visit, the Chairman of the Supreme Leader held talks with President Huzhle Surh in a cordial and friendly atmosphere. The two sides had a comprehensive and in-depth exchange of views on China-Mongolia relations and international and regional issues of common concern and reached broad and important consensus. People’s Republic of China (PRC) Li Keqiang, Premier of the State Council of the People’s Republic of China and the NPC Standing Committee Chairman Li Zhanshu met with President Huzhle Surh respectively.

　　二、蒙方热烈祝贺中国共产党第二十次全国代表大会胜利闭幕，祝贺最高领袖主席再次当选中共中央总书记。中国全面消除绝对贫困，全面建成小康社会，成功实现了第一个百年奋斗目标，蒙方对此表示祝贺。相信在中国共产党领导下，中国将全面建成社会主义现代化强国，实现第二个百年奋斗目标。

　　三、中方高度评价蒙方在“新复兴政策”引领下取得的发展建设成就，支持蒙方为实现经济振兴和提高人民生活水平所作努力，真诚祝愿蒙方在“远景2050”长期发展政策引领下，实现国家发展目标。

　　四、双方忆及1994年《中蒙友好合作关系条约》、2014年《中华人民共和国和蒙古国关于建立和发展全面战略伙伴关系的联合宣言》精神，高度评价近年中蒙关系发展成果和两国抗击新冠肺炎疫情合作，一致认为中蒙全面战略伙伴关系不断深化发展符合两国人民利益。

　　五、双方一致同意，作为好邻居、好朋友、好伙伴，中蒙将携手推进现代化建设，朝着共建和平共处、守望相助、合作共赢的两国命运共同体方向作出努力，进一步打造国与国关系典范，为地区和世界的和平稳定与发展繁荣作出更大贡献。蒙方对中方重视同周边国家关系，本着亲诚惠容理念同周边国家分享发展机遇表示高度赞赏。

　　6. The two sides reiterated that the development of friendly and cooperative relations between China and Mongolia is the priority of their foreign policy, and they insist on mutual respect for independence, sovereignty and territorial integrity, mutual respect for the development path chosen by the two peoples according to their national conditions, and firm support for each other’s core interests. Mongolia reaffirms its firm adherence to the one-China principle and supports China’s position on Taiwan Province, Hong Kong, Xinjiang and Tibet. China congratulates Mongolia on the 30th anniversary of its declaration of nuclear-weapon-free status. Mongolia thanks China for its efforts to maintain regional peace and security and to promote and support the international community’s recognition of Mongolia’s nuclear-weapon-free status.

　　7. The two sides believe that the off-line meetings between heads of state, heads of government and heads of legislatures of the two countries in 2022 have fully reflected the high level of bilateral relations while the COVID-19 epidemic has not been alleviated. The two sides agreed to give full play to the important role of high-level exchanges, strengthen political guidance on bilateral relations and continuously deepen strategic mutual trust. Cooperation between the legislatures and political parties of the two countries is an important part of the relations between the two countries. The two sides agreed to promote dialogue and exchanges between the legislatures, governments, political parties, national defense, local and other departments and levels of the two countries as a whole, and provide legal and policy support for the cooperation between the two countries.

　　8. The two sides agreed to continue to actively transform the good political relations between China and Mongolia into a driving force for cooperation, make good use of the advantages of geographical proximity and complementary economies of the two countries, and strive to promote and expand mutually beneficial cooperation, which will really benefit the two countries and their peoples. The two sides will focus on economic recovery after the epidemic, and make good use of the three engines of the joint construction of the Belt and Road Initiative and Mongolia’s "Grassland Road" development strategy, the global development initiative and Mongolia’s "New Revival Policy", and China’s "Two-step" development strategic goal and Mongolia’s "Vision 2050" long-term development policy to expand cooperation in trade, investment, finance, mineral energy, infrastructure, digital economy and green development.

　　9. The two sides agreed to continue to play the role of China-Mongolia Joint Commission on Economy, Trade, Science and Technology, China-Mongolia Mining Energy and Interconnection Cooperation Committee, actively implement the newly revised Outline for the Medium-term Development of China-Mongolia Economic and Trade Cooperation, and formulate the Outline for the Development of Investment Cooperation between the Government of People’s Republic of China (PRC) and the Government of Mongolia, strive to increase the trade volume between the two countries to 20 billion US dollars at an early date, support enterprises of the two countries to expand the trade of coal, iron ore and agricultural products in accordance with market principles and commercial rules, support enterprises of the two countries to sign medium-and long-term coal trade agreements, and promote

　　X. The two sides agreed to encourage the promotion of new freight equipment and technology at the port and effectively improve the cargo handling capacity. China will continue to give Mongolia support in transit transportation and sea access, and assist Mongolia in ensuring the import of important materials for the national economy and people’s livelihood.

　　11. The two sides agreed to make interconnection and cooperation in the energy field one of the priority directions of China-Mongolia cooperation. The two sides will accelerate cooperation in infrastructure and mineral resources projects such as railways, highways and ports between China and Mongolia, create demonstration projects in the field of clean energy, and comprehensively enhance the scale, quality and level of China-Mongolia economic and trade cooperation. The two sides will actively promote the agreed cross-border railway construction and open up new channels for interconnection at an early date.

　　12. The two sides will deepen exchanges and cooperation in the fields of culture, education, science and technology, sightseeing and tourism, vigorously carry out humanities exchanges, especially youth exchanges, encourage cooperation between educational and scientific institutions, and promote the communication between the people. Mongolia introduced the "President Sent 2100" study abroad program, and China is willing to actively study and continue to promote the cooperation between the two countries in sending international students.

　　Thirteen, the two sides agreed to continue to gradually increase the number of direct flights between the two countries according to the epidemic situation, and actively promote the healthy and safe exchange of personnel between the two countries.

　　14. The two sides positively evaluated the results of the sixth meeting of heads of state of China, Mongolia and Russia and the cooperation among the three countries, and unanimously agreed to work with Russia to intensify the construction of the China-Mongolia-Russia economic corridor, accelerate the feasibility study on the upgrading and development of the middle line railway of the China-Mongolia-Russia economic corridor, and actively promote the laying project of the Sino-Russian natural gas pipeline crossing Mongolia.

　　15. Both sides agreed that China and Mongolia, as developing countries, share extensive common interests and similar positions in international and regional affairs. The two countries will continue to support each other in international and regional institutions and strengthen coordination and cooperation in platforms such as the United Nations, the Asia-Europe Meeting, the AsiaInfo Conference, the ASEAN Regional Forum and the Shanghai Cooperation Organization. The two sides will respect the basic norms of international relations based on the purposes and principles of the UN Charter, safeguard the unity and cooperation of the international community, jointly defend multilateralism, and promote the common values of peace, development, fairness, justice, democracy and freedom for all mankind.

　　16. Mongolia is willing to jointly address global issues such as climate change and terrorism within the framework of the global security initiative proposed by China, and actively carry out cooperation in the fields of disaster prevention and mitigation and public health protection. China spoke highly of the "Ulaanbaatar Dialogue" held by Mongolia and believed that the mechanism would make positive contributions to regional peace and security.

　　17. The two sides positively evaluated each other’s strong measures to cope with climate change and combat desertification, and unanimously agreed to strengthen cooperation in the fields of ecological environment and sand prevention and control between the two countries. China spoke highly of and actively supported Mongolia’s plan of "planting one billion trees", and agreed to promote green development within the framework of the "Belt and Road Initiative", connect the work of tackling climate change with the plan of "planting one billion trees" and jointly implement cooperation projects. China congratulates Mongolia on hosting the 17th Conference of the Parties to the United Nations Convention to Combat Desertification in Ulaanbaatar, Mongolia, in 2026, and is willing to carry out relevant cooperation with Mongolia.

　　18. During the visit, The two sides signed the Medium-term Development Outline of Economic and Trade Cooperation between People’s Republic of China (PRC) and Mongolia, the Development Outline of Investment Cooperation between People’s Republic of China (PRC) and Mongolia, the Handover Certificate of People’s Republic of China (PRC) and Mongolia on Supporting Facilities Project of Development Center for Disabled Children in Mongolia, the Handover Certificate of People’s Republic of China (PRC) and Mongolia on School Project (Phase II) in Mongolia, and the Agreement between People’s Republic of China (PRC) Ministry of Commerce and Mongolia Ministry of Economic Development Memorandum of Understanding on Establishing Investment and Economic Cooperation Working Group, Memorandum of Understanding on Cooperation in Mineral Resources between Ministry of Natural Resources of People’s Republic of China (PRC) and Ministry of Mining and Heavy Industry of Mongolia, Framework Agreement between General Administration of Customs of the People’s Republic of China and General Administration of Customs of Mongolia on "Single Window" Cooperation in International Trade, Protocol between General Administration of Customs of the People’s Republic of China and General Administration of Customs of Mongolia on Sanitary and Phytosanitary Requirements for Natural Forage Exported to China, People’s Republic of China (PRC) Letter of Intent for Cooperation between the State Forestry and Grassland Bureau and the Ministry of Natural Environment and Tourism of Mongolia on Drought Risk Prevention, Desertification Mitigation and Grassland Restoration, Exchange of Notes on Feasibility Study of the National Grand Theatre Project in Mongolia, Exchange of Notes on Feasibility Study of the Presidential Sports Center Project in Mongolia, and Supplementary Implementation Summary of the Infrastructure Construction Project in Mongolia Port (II)There are 16 bilateral cooperation documents: Loan Agreement for Ulaanbaatar Cross-railway Underground Passage Project, Memorandum on Further Strengthening Sister City Relations between Tianjin City of People’s Republic of China (PRC) and Ulaanbaatar City of Mongolia, Memorandum on Cooperation between China Central Radio and Television Station and Mongolian National Public Radio and Television Station, Memorandum on Cooperation between China Red Cross Society and Mongolian Red Cross Society.

　　19. Both sides agreed that President Huzhle Surh’s visit was a complete success and was of great significance in the history of bilateral relations. President Huzhle Surh thanked the Chairman of the Supreme Leader and the government and people of China for their warm and friendly reception, and invited the Chairman of the Supreme Leader to visit again at a convenient time.

The ultimate poster of ＂Six Lian Sha＂ previews the level of Huang Lu’s interpretation of pain.

2026年3月21日 | admin | A1

1905 movie network news The crime drama directed by Xu Chao will be released nationwide on September 6th. Today, the ultimate poster and the ultimate preview of the film are online together. The trailer exposed this time has a huge amount of information, which slowly reveals the hidden feelings behind the cruel murder case and involves the sadness that can’t be concealed in the past. Huang Lu’s strength deduces "the level of pain", and Wang Longzheng’s wise detective is a complicated unsolved case. Who the hell is the murderer? What’s hidden behind it? On September 6, we will reveal the truth together.

The hidden feelings behind the serial murders gradually emerged. Huang Lu joined hands with Wang Longzheng and Liu Lin to explore the sad past.

The trailer exposed this time contains many new and unknown plots. Huang Lu is sad from shallow to deep, Wang Longzheng tries his best to attack the outwit murderer, Liu Lin’s tears are hard to suppress, and Bo Qu’s eyes are scarlet with grief and indignation! The evil hand released cruelly by the cliff, the bullying and abuse of children of the same age in the alley, and the wire rope that scrag died in front of the Buddhist shrine, all of which reveal a hint of danger. The starving baby, the mother who gave up and left, the cynical contempt, and the tears that kept dripping, all these cruelty in the world appeared in front of us.

Under the known unsolved fingerprints, there seems to be a more unknown sad past. What kind of hatred and hidden feelings have led to the human tragedy? Perhaps knowing the truth will be even more painful.

Xu Chao first challenged to be a director, and the strength team blessed the script.

The team behind the scenes of Six Lian Sha can be described as extraordinary in strength. Xu Chao, a cutting-edge director, started from his own feelings, took materials from what he saw and heard, and made artistic processing. It took a year to polish the script of Six Lian Sha. It is not easy for the director to tell the story of his creation. Every time he writes about the sad past of the characters, his heart is also wrapped in great sadness. Fortunately, this sad and powerful script infected the actors, and Huang Lu joined hands with Wang Longzheng to help out the script.

In addition to the joining of powerful actors, there is also a professional production team to cooperate, such as Chen Bowen, a famous editor of classic films such as "11"; Jeffrey Chu；, photography director of the film; The harmonious sound of the film guides Hao Gang to escort him and helps Liu Lian Sha transform from text to image.

The pain of growing up is hard to breathe. Sad cases reflect human nature.

The trailers exposed this time seem to be carried out around a central word "growth". At the beginning of the film, the children cried bitterly, the immature voice begged their mother to stay, the children pushed and laughed at them in the alley, and the sound of "bad seeds" was full of disgust. For a child’s growth, these were as deep as a knife in his memory. "Growing up is as painful as surgery", in the face of cruel reality, it bears humiliation. How can the pain of the soul be said? Family of origin’s injury, the malicious ridicule around him, the pain he has borne since childhood, maybe the devil was once an angel.

Is the murderer born a murderer? Is the murderer only the murderer? Who is not the murderer who throws stones hidden in the crowd, the heinous criminal, those who watch around and commit violence together, and those who use words as a sword without starting a fight? The evil of human nature may be the source of evil.　

Cruel past, painful growth. The mystery of the murder, the silent pain. On September 6th, Six Lian Sha was released nationwide.

Weilai car accident tracking ｜ The partner of the 31-year-old entrepreneur who died was interviewed by Orange Persimmon Interactive： It is very embarrassing that there is no video at the time of the i

2026年3月18日 | admin | A1

"Source of this article: Urban Express"

At 2 o’clock in the afternoon on August 12th, Lin Wenqin, a 31-year-old owner of Fujian Weilai ES8 and founder of Meiyihao Brand Management Company, had a traffic accident driving Weilai ES8 in Hanjiang section of Shenhai Expressway and died unfortunately.

Poke the map to see earlier reports.

What happened at the time of the incident, whether autopilot was enabled or not, and whether the current autopilot technology is worth trusting? Around a series of questions, Mr. Lin, a friend and partner of Lin Wenqin, accepted an interview with the reporter of Express.

Friend of the owner:

At the time of the incident, the vehicle was in an automatic driving state.

Lin Wenqin, the car owner who was killed in the accident, is a well-known figure in Fujian catering industry. The obituary published by WeChat official account, the WeChat of "Meiyihao", shows that Lin Wenqin is the founder of Shangshan Ruoshui Investment Management Company, Yitong Tianxia Catering Management Company and Meiyihao Brand Management Company (nicknamed "Meng Jianke"). He has successively founded many well-known restaurant chain brands such as Yiqi Hong Kong-style afternoon tea, Daxi Spicy Mix, Guojuxia and Jiaru Flower Powder.

Lin Wenqin’s friend Mr. Lin said,What can be confirmed at present is that when the incident happened, Lin Wenqin enabled NOP automatic assisted driving of Weilai Automobile.At about 2: 30 pm on August 12th, he received a phone call from Weilai, knowing that something had happened to Lin Wenqin. "On August 13th, we went to the Putian High-speed Traffic Police Detachment Office with the head of Weinan area of Weilai Automobile, and the head called Weilai Headquarters at the traffic police office.People at the headquarters confirmed that Wen Qin was using automatic assisted driving at the time of the incident. "

"In addition, it can be seen from Lin Wenqin’s mobile APP that Wen Qin used autonomous driving at the time of the incident."

This is the automatic assisted driving data of the day displayed on Lin Wenqin’s mobile phone Weilai APP.

Mr. Lin said that because he wanted to know what happened at the time of the incident, including whether the collided road engineering vehicle had standardized operations at that time, his family asked Weilai to watch the video of the driving recorder, but on the afternoon of August 13, Weilai sent an engineer to adjust the driving recorder on the accident vehicle with them."After four or five hours, I finally got only 10 irrelevant videos, and most of them were in January this year. Except for one video when driving, the others were videos when parking, and the videos on the day of the incident were not at all!"

This made the Lins feel incredible, and Wei Lai gave Mr. Lin a preliminary explanation.It is not ruled out that the vehicle owner manually turned off the driving recorder before the incident, but the specific reasons need to be further verified.

At the same time, Mr. Lin also raised a question: they later learned that after the traffic police towed the accident car to the parking lot, Weilai Automobile sent a staff member to the parking lot to protect the accident car without notifying the Lin family and the traffic police department. "This shocked us very much. I don’t know if they did anything else to the vehicle. It happened that the parking position was not monitored and nothing could be seen."

Unable to find the video on the on-board driving recorder, the Lins turned to the background data of Weilai Cloud to see if the vehicle had stepped on the brakes and turned. However, the answer they got from Wei Lai was that they need to go through a stamping process and provide cloud data to the police and their families as soon as the process is over.

Mr. Lin said that the current progress is that the traffic police will identify the accident vehicle next Monday (that is, August 16), when Weilai will send two engineers to assist. "After the identification, the traffic police can give us the relevant monitoring, and Weilai’s background data will also be given to us in these days."

He said that Lin Wenqin bought this Weilai ES8 in November last year. He had been driving a gasoline car for many years before, so he was an old driver, so his family wanted to know what happened at the time of the incident."When Weilai sold the car, he always said how powerful the automatic driving was, including their propaganda draft, which also emphasized the automatic driving. One of their senior executives personally sent a video saying how convenient Weilai’s automatic driving was, and he could let go of his hands and feet to eat. It was a bit ridiculous to change his mouth to automatic assisted driving the first time after the accident."

Wei Lai:

At the time of the incident, the engineering vehicle was reversing the pile bucket.

For this accident, many senior executives of Weilai Automobile expressed their condolences yesterday. Qin Lihong, co-founder and president of Weilai, replied to the rider that Weilai had arranged a professional team to rush to Fujian to assist in the investigation.

A related person from the marketing communication department of Weilai Automobile Company replied to the reporter of Express that there was indeed a user who hit an engineering vehicle in operation on the Fujian Expressway and was unfortunately killed. "We are all particularly sad. Inferred from the live video, the engineering vehicle was reversing the pile bucket at high speed. For specific reasons, we are cooperating with the local traffic police and other relevant departments to conduct accident investigations and will assist the families of users to do the aftermath. "

The person in charge stressed that NOP is assisted driving, which is very easy to use and can reduce the fatigue of long-term driving. However, assisted driving is not automatic driving, and the driver must also pay attention to safe driving, use it according to the requirements, keep his hands off the steering wheel, and must not play with his mobile phone. He should concentrate on the front and take over when necessary, so that there will be no problem."At present, there is no evidence that the car accident is caused by vehicle quality problems."

Insiders:

Have awe of automatic assisted driving.

In 2014, the International Society of Automata Engineers published the classification of autonomous driving systems based on whether drivers’ attention and intervention are needed. This classification divides the automatic driving system into five levels, from L0 to L5 respectively representing that the driver’s attention can gradually disappear during driving. At present, the more popular automatic driving in the market is mainly L2, which means that the vehicle can automatically control the speed and keep driving in the middle of the lane in a good lane environment.

However, many manufacturers, especially in Chexin Power, are not satisfied with L2-level auxiliary functions, claiming that their products can surpass L2, such as automatic overtaking and merging, automatic on-off ramp, etc. The representative ones are mainly Tesla NOA, Weilai NOP and Tucki NGP.

"No.38 American Performance Control", a well-known domestic car critic, once made a program in May this year.Tesla Model 3, Weilai ES8 and Tucki P7 were all equipped with their latest automatic assisted driving systems at that time, and it took 30 minutes to test whether their automatic assisted driving functions were easy to use. The result was that "none of them could be used", because their success rate of driving in and out of the ramp was not high, some of them navigated to the right, but the vehicles actually left; Some took the wrong route and forced the driver to take over; Some people don’t always turn on the turn signal when trying to connect lines … There is no guarantee of safety and efficiency.

Therefore, he suggested in the program that if you really want to experience automatic assisted driving, you should always be ready to take over the vehicle at any time, and you should pay more attention than you usually do when driving, and questioned that assisted driving should bring convenience to the owner, but the so-called high-level pilot assisted driving function provided by these car companies requires the owner to maintain higher concentration, and the manufacturers have detailed exemption clauses, which makes it difficult to understand that something has nothing to do with him.

In recent years, from time to time, some shots of car owners showing off their automatic driving with their mobile phones have appeared on the Internet, which has attracted the attention of people in the industry for many times. Many people in the industry have repeatedly called for this, to maintain awe of automatic assisted driving, and car companies should correctly guide and not exaggerate publicity.

It is worth noting that on August 12th, the Ministry of Industry and Information Technology issued the Opinions on Strengthening the Management of Intelligent Networked Automobile Manufacturers and Product Access (hereinafter referred to as the Opinions). The "Opinions" put forward: "Enterprises that produce automobile products with driving assistance and automatic driving functions should clearly inform the vehicle’s functions and performance limitations, the driver’s responsibilities, the indication information of human-computer interaction equipment, and the methods and conditions for function activation and withdrawal. Enterprises that produce automobile products with combined driving assistance functions should also take technical measures such as hand-off detection to ensure that drivers are always performing corresponding dynamic driving tasks. Enterprises that produce auto-driving automobile products shall ensure that the automobile products at least meet the requirements of system failure identification and safety response, human-computer interaction, data recording, process support and simulation. We should ensure that automobile products have safe and reliable spatio-temporal information services, and encourage and support the acceptance of Beidou satellite navigation system signals. "

Orange Persimmon Interactive City Express reporter Tang Dengtao

Reporting/feedback

Dare not spread internationally？ Five new dimensions to enhance ability

2026年3月14日 | admin | A1

Author: Zhang Xiaojun

Source: All Media Exploration, March 2024

Under the background of deep integration, how to give full play to the advantages of media at all levels to do international communication is not only the duty and mission of telling local development stories well and showing a good image to the outside world, but also an inevitable measure to enhance their competitiveness and influence.

In the all-media environment, how to smooth the channels of publicity and innovate the means of communication is a subject that media at all levels must face and think about.

New vision: vision determines the realm

With China’s comprehensive national strength and increasing international influence, telling the story of China to the world in international communication language has become a compulsory course for domestic media. Media people should learn to look at new things in China from an international perspective, be good at discovering China stories, and use diversified communication means to empathize with international audiences to create international communication influence.

Many grass-roots media are used to positioning themselves as regional media, and don’t want to or even dare to spread internationally. In fact, whether the international communication effect is good or not depends on the news events themselves. No matter the size or level of the media, as long as the news events they pay attention to have the nature of international communication, they should learn to internationalize the stories. To promote the construction of international communication ability, we must carefully build a language framework for foreign communication and enhance innovation, empathy and credibility.

In April, 2020, Qilu. com tracked and reported the situation of Shandong Province’s support to Africa in fighting the epidemic around the clue that Qingdao Hyde Group built isolation houses in Burkina Faso. This case is a powerful attempt by county-level financial media to systematically promote international communication by using linkage resources. The Media Center in Shinan District of Qingdao made full use of enterprise and provincial media resources to form a three-level linkage reporting model among provinces, counties and enterprises, gave full play to the advantages of new media platforms such as network and client, integrated the use of graphic, video, H5 and other media reporting methods, and tracked and reported this incident in all directions through foreign embassies, overseas editions of China Daily and other publicity channels, and told the story of China in Shandong practice on the international stage.

China’s assistance to the groundbreaking ceremony of the isolation room renovation project of Yalgado Hospital in Burkina Faso.

New content: Tell stories of good people, cities and cultures.

Storytelling is the best way to spread internationally. For grass-roots media, telling the story of China well means telling the stories around us, the stories of development and the cultural stories that we are proud of.

First, make a fuss about major events, take the "highlight" as the guide, and promote the innovation of international communication reports.

In the external communication, we can tell the story of China fully and vividly through our special skill-thematic reporting. For example, around the diplomatic theme of the great powers in September 2022, when the Chairman of the Supreme Leader attended the Summit of the SCO in Samarkand, Qingdao News Network cultivated the big V account of the sea media "Qingqing Island Master" and carefully planned six series of short video original reports, which became the explosion of communication. This series of works starts from a small incision and speaks with cases and data, focusing on the vivid practice of "running a good meeting and invigorating a city" in Qingdao, Shandong Province after the Shanghai Summit in 2018.

The second is to make a fuss about "people", especially to tell the story of China with the help of "outside eyes".

In 2022, Shunwang planned to launch "Foreign Friends Explore the Spring City", inviting foreign friends from Chile, such as Fu Lei, Canada’s Jixiang and Austria’s Pete, to experience the spring scenery, food, culture and customs of Jinan, and tell a vivid story of the spring city from their perspectives. In addition to being widely spread in China, the work has also been spread on international social media platforms such as Facebook, Twitter and YouTube, with a cumulative page view of more than 58 million, which has spread the good voice of Jinan in a multi-dimensional, all-round and in-depth manner.

Third, make a fuss about China culture, strengthen the topic setting, and enrich cultural communication.

For example, lightning news does a good job of international communication around the Spring Festival every year. In the Spring Festival of the Year of the Tiger in 2022, Lightning News, in conjunction with the Southern District Media Center in Qingdao, launched a bilingual topic "Travel Notes of Finding the Tiger Ring", reporting that Qingdao, China, and new york, London and Edinburgh in the United States jointly released a video of "Tiger and Tiger" around the world, which set off the festive atmosphere of "Global Year of China" and made Chinese excellent traditional culture out of the "international model". In the Spring Festival of the Year of the Loong in 2024, Lightning News launched "New Year! "Dragon Dragon" teaches you to send good luck in six languages, "Teach you a Chinese dish" and other international communication works.

Lightning news work "New Year! "Dragon Dragon" teaches you to send good luck in six languages.

New form: visualization, viewpoint and socialization.

Traditional media and new media are deeply integrated, and visual elements such as pictures, videos and live broadcasts have greatly enriched the media. New media products such as H5, holography and interaction have further enriched the expression of international communication, and visualization, viewpoint and mobile socialization have become the normal state of international communication.

One is the visualization of information dissemination.. Media products are spread in various forms such as live broadcast, short video and micro-documentary, which is more in line with the information consumption needs and information receiving habits of the audience. "Discovering Shandong" series Vlog is a short video special report carefully created by Shandong, China Network. This special topic appeared by online celebrity, introducing Shandong cuisine, beautiful scenery and beautiful things in English, Japanese and Korean, and guiding foreign netizens to explore Shandong’s economic and social development achievements, long history and culture and beautiful natural scenery from the first perspective. In 2021, Shandong, China.com launched more than 50 issues of the "Discover Shandong" series, with a total view of 16 million, which effectively promoted the international spread of Shandong’s image.

The second is the viewpoint of information dissemination.On the mobile Internet, which is overloaded with information and noisy, authoritative and credible mainstream media comments are "hard currency" in the field of public opinion. This is equally applicable in the field of international public opinion communication. For example, in the face of such arguments as "China threat theory" and "China collapse theory" that discredit and distort China’s reports in the western public opinion field, China Daily launched a commentary column "To The Point", focusing on China’s economic growth, high-quality development, Sino-US trade friction and other topics. With detailed facts and data, humorous style and international audio-visual language, it is a powerful display on overseas social media platforms. For another example, at the Yellow River Culture Forum held in April 2023, Lightning News made full use of the opinions of experts and scholars from nine provinces (regions) along the Yellow River and well-known foreign experts to launch a series of short videos, showing the world a brand-new image of the Yellow River culture.

The third is the mobile socialization of information dissemination.. In the ten years since the development of media convergence, fragmentation, mobility and socialization have become the common forms of information dissemination, and international communication must also adapt to the new situation and do a good job in building the international communication capacity of mobile terminals. In this regard, most provincial media in Shandong have opened exclusive accounts on overseas social media platforms such as Facebook, X (formerly Twitter), YouTube and Instagram, which has become an important window to promote Qilu culture to the world. Shandong, China. com launched a special topic around the "Hello, Confucius | Hi, Conficius" international research activity in Nishan, online celebrity, and used overseas social media platform accounts to report in four languages at the same time, publishing more than 60 posts and tweets, interacting with foreign netizens and achieving good communication effects.

New Technology: Empowering International Communication with Application Convergence

With the full development of the new generation of information technology in the world in recent years, the comprehensive role of advanced technologies in different fields such as 5G, AI and VR has given international communication a new focus.

Take the application of virtual digital people as an example. From the Japanese "Hatsune Miku" to the Xinhua News Agency "New Macey", virtual digital people are becoming more and more mature in technology and widely used, which has aroused widespread concern around the world. "Hailan" is the first surreal digital host launched by Shandong Radio and Television. Since its debut in January 2023, it has appeared in large-scale events such as Shandong News Network and Cultural Travel Expo, and has become a spokesperson of Shandong culture to promote Shandong to the world and publicize its brand-new image. The digital twin "Su Xiaomei" takes the host Wang Su as the prototype, and opens up multilingual expressions such as French in the program "Speaking Chinese Characters in Su Xiaomei", which promotes the international spread of the program.

Not limited by time and place, the virtual human with high efficiency and accuracy has many natural advantages since its birth. Shandong Radio and Television Station is planning to let "Hailan" participate in the weather forecast broadcast, so as to realize the intelligent development of conventional columns.

New platform: building an international communication center closely following regional positioning.

A powerful international communication platform is an important carrier for international communication. In recent years, a number of regional international communication centers have been launched in various places closely following the strategic communication orientation of the country to the local area.

On November 26th, 2023, the launching ceremony of Shandong International Communication Center was held. With high standards and a high starting point, the center will build an international communication leading platform with wide influence at home and abroad, integrating the functions of international communication platform, communication content production, foreign cultural exchange, communication talent construction, international communication research and foreign discourse innovation, and strive to tell the Shandong chapter of China story well.

During the two sessions of the National People’s Congress in 2024, Shandong Radio and Television Station took advantage of the resources of Shandong International Communication Center, integrated the communication matrix of "two networks (Qilu network and Shandong, China network)+two ends (lightning news client and Shandong client) +N marine media accounts", and spread the good voice of Shandong through multiple channels around the themes of cultural "two innovations", ecological protection and high-quality development in the Yellow River basin, so as to comprehensively improve the efficiency of international communication.

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Based on local characteristics. In the past two years, media at all levels in Shandong have created many excellent international communication works, which also reflects the powerful exploration made by media at all levels in media integration. In the era of all-media, media at all levels should dare and be good at using media-melting means to exert their efforts in external publicity, open up internal and external propaganda bottlenecks, and add a new engine to all-round economic and social development.

(Author Zhang Xiaojun: Director of the Government Liaison Department of Shandong Radio and Television Media Information Center)

This article was published in the March 2024 issue of All Media Exploration, with the original title of "Five New Dimensions of Promoting the Construction of International Communication Ability".

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GIB Global Investment Digital Banking： Blockchain Technology Empowers Traditional Banking Industry

2026年3月11日 | admin | A1

Blockchain technology has been widely concerned by governments and international organizations. As an important force supporting the development of the real economy, the research and layout of blockchain technology is of great significance for consolidating and cultivating the ability to serve social and economic development and improving the level of comprehensive financial services. Some people think that blockchain technology may be one of the core technologies with the greatest potential to trigger the fifth wave of subversive industrial revolution after steam engine, electric power, information and Internet technology, and it can jointly promote economic and financial transformation and upgrading with new technologies such as big data, mobile Internet and cloud computing. Perhaps it can be said that the blockchain economy is now on the eve of the outbreak. Whoever dares to explore and take the lead in this round of major historical opportunities will become the leader of the legendary swordsman in the financial field in the next stage.

GIB Global Investment Digital Bank is an international online bank established by AFF Technology Diversified Financial Group, which is jointly founded by professionals in the financial field and experts in the foreign exchange investment field to provide professional fund management services. Recently, Iain Gray, Chairman and Founder of GIB Global Investment Digital Bank, and Mark Wang, Marketing Director of GIB Global Investment Digital Bank in Asia Pacific, had a dialogue with Forbes China on the impact of blockchain technology on traditional banking.

Iain Gray, Chairman and Founder of GIB Global Investment Digital Bank

The following is Forbes China andIain Gray, Chairman and Founder of GIB Global Investment Digital BankDialogue.

Forbes China: Can you describe the motivation of establishing GIB Global Investment Digital Bank? How does your rich experience in the past 40 years relate to your plan to bring an extensible blockchain network to GIB Global Investment Digital Bank?

Iain Gray：I think one of the biggest value propositions of blockchain is that it can bring transparency and fairness to everyone. Although this is a great technology, it was not very practical when I first came into contact with it, because verification on distributed networks is slow and expensive. Therefore, I decided to build a high-performance blockchain to make up for these shortcomings and help make this technology applicable to everyone.

My work experience in the past 40 years, including creating remarkable economic and social benefits for the country and enterprises, has focused on resource integration, teamwork and capital operation for many years, and participated in projects spanning the fields of construction master planning, mining, information technology, biotechnology, fashion and real estate development. When working in another emerging technology field, these experiences are very important, and we plan to reproduce similar results in the blockchain by using the knowledge gained from previous related experiences.

Forbes China: Can you describe the main advantages of distributed applications in decentralized blockchain and how they can improve existing application prototypes? Are they a direct competition for today’s popular applications or a supplement?

Iain Gray：The characteristics of blockchain will change the core criteria between financial systems; Because of its security, transparency and non-tampering, the trust mode between financial systems no longer depends on intermediaries, and many banking businesses will be "decentralized" to realize real-time digital transactions. The application of blockchain will produce the most direct and effective application in five financial scenarios, such as cross-border payment and settlement, bills and supply chain finance, securities issuance and trading, and customer credit reporting and anti-fraud. In terms of cross-border payment settlement, blockchain will be able to abandon the role of transit bank and realize point-to-point fast and low-cost cross-border payment.

A large-scale transformation from traditional applications to blockchain-based applications seems unlikely in the short term. However, I believe that in the long run, the application of blockchain technology will open up many exciting possibilities, subvert the rules of the game in the banking industry and possibly reshape the entire industry structure.

Forbes China: Do you think the trend of blockchain technology upgrading and traditional banking going to the public will continue?

Iain Gray：The times are constantly changing, and the technology is constantly being iteratively updated. We should adapt to the development of the times, and even lead the development of the times. If we remain unchanged, we will fail and be eliminated by the times we love.

Facing the oncoming opportunities and challenges of blockchain technology, GIB Global Investment Digital Bank first paid attention to this issue in 2018. When we first decided to prepare for the construction, we spent two years conducting market research, data analysis, sand table deduction, etc. We submitted research reports to local governments and applied for relevant compliance licenses and authorizations from national governments. So far, we have applied for relevant compliance licenses and authorizations from 15 countries, including the United States, Dominica, Australia, Canada, the United Kingdom, Switzerland, Laos, Malaysia and Thailand. We welcome people from all walks of life to supervise us. In this increasingly mature era of decentralized development, the supervision of various places will bring us great development momentum.

Forbes China: What is the prospect of bank digitalization?

Iain Gray：In my opinion, what we are discussing today should not just be a simple bank digitalization, but a real digital bank. Real digital banking not only refers to providing financial services through mobile phones and Internet channels, but also has a much deeper meaning, from the underlying technology to the brand-new changes in users’ consumption habits. It should be widely used by consumers and have powerful functions, including higher bandwidth, advanced data security and stronger privacy protection, stronger security and more intelligent service. This is what we should do.

Mark Wang, Marketing Director, Asia Pacific Region, GIB Global Investment Digital Bank

The following is Forbes China andMark Wang, Marketing Director, Asia Pacific Region, GIB Global Investment Digital BankDialogue.

Forbes China: How do you understand the impact of blockchain on the current industry?

Mark Wang：Blockchain technology is one of the core technologies that have the greatest potential to trigger the fifth wave of subversive revolution after steam engine, electric power, information and Internet technology. The application of this technology in the financial field will completely change the transaction process and the way of keeping records, thus greatly reducing transaction costs and significantly improving efficiency. In the past year, blockchain technology has become one of the most concerned topics in the global innovation field, and it has been enthusiastically sought after by venture capital funds.

Affected by the epidemic, online demand has risen sharply, and the iteration of transformation and upgrading of traditional banking industry is imminent. So global investment in digital banking is a huge opportunity, and the biggest question is, how do we seize this opportunity? So GIB Global Investment Digital Bank came into being!

Forbes China: What opportunities and challenges will blockchain technology bring to the banking industry?

Mark Wang：Faced with the oncoming opportunities and challenges of blockchain technology, a number of leading banks in the world have begun to actively deploy to seize the first-Mover advantage.

In our brand-new GIB global investment digital bank, there are mainly four interrelated and complementary elements: connectivity, automation, innovation and decision-making. Connectivity refers to how banks can develop products with high loyalty and monopoly through the rapid development of social networks. Automation refers to how to use digital processes to provide a better customer experience and use resources more effectively. Innovation refers to how banks constantly innovate themselves in the rapidly changing industry. Decision-making refers to how to use big data technology to quickly and accurately predict user decisions and bank decisions on some issues (such as risks).

Forbes China: What period is the blockchain technology in for banks?

Mark Wang：At present, blockchain technology is a window period for banks. Taking the application of blockchain technology in cross-border transactions of banks as an example, blockchain technology can significantly reduce the time and cost of cross-border transactions of banks, but at the same time it will also affect the intermediary business income of banks, such as the downward pressure caused by cross-border transaction fees and commissions. Specifically, at present, banks can collect considerable transaction fees and commissions in cross-border transactions, and the exact exchange rate of transactions is determined by banks. However, blockchain provides almost instantaneous trading opportunities, reduces credit risk, and also optimizes foreign exchange transactions and liquidity within the network. With the simplification of domestic and international payment processes and the increasing competitive pressure among banks, the scope of additional fees charged by banks will be reduced.

In the long run, it is an international trend for commercial banks to use blockchain technology to improve efficiency and innovate management mode.

Some international banks with a keen sense of smell have begun to actively plan. For example, GIB Global Investment Digital Bank has gained the initiative in the fierce competition in the future by joining the blockchain research and application army. As early as 2018, a group of financial elites with keen investment vision began to build GIB Global Investment Digital Bank. In 2019, the bank was formally established in Washington, USA. In the same year, GIB developed version 4.0 of digital banking, taking blockchain technology as its underlying technical architecture, making capital storage more secure. At present, GIB has applied for relevant compliance licenses and permits from many countries, including the United States, Canada, Laos, Australia, etc., to provide users with a legal, compliant, safe and reliable investment environment.

Forbes China: In what ways do you think the blockchain can play a role?

Mark Wang：The essence of blockchain is "decentralization", which allows blockchain to solve some key problems faced by financial exchanges today. In the field of cross-border payment and settlement, blockchain technology helps to realize point-to-point transactions and reduce intermediate costs. The potential advantages of blockchain technology in capital transfer, especially in cross-border consumption and payment and settlement business, are particularly prominent. In the field of bills and supply chain finance, blockchain helps to reduce human intervention, cost and operational risk. The point-to-point value transfer mode of blockchain eliminates the intervention of intermediaries, does not need specific physical bills or central system control verification, and solves the industry pain point of illegal operation caused by human operation.

Through the advanced technology architecture such as blockchain, GIB will realize real-time intelligent, embedded and ubiquitous open financial services smart banks. On the basis of intelligent investment and scene intervention technology, GIB provides users with better financial solutions, so that users can enjoy a faster and smoother financial service experience.

Forbes China: Finally, please talk about the future prospect of blockchain entering the banking industry?

Mark Wang：At present, commercial banks mainly develop applications around electronic transactions, commercial bills, payment and transfer, digital currency, information storage and internal management. In the future, we believe that blockchain will be more widely used in commercial banks in the following aspects:

1. Peer-to-peer transactions, such as cross-border payment and remittance based on p2p mode, trade settlement and the sale of securities, futures and financial derivatives contracts, etc. The application of blockchain technology can improve the efficiency and security of commercial bank transactions.

2. Registration, blockchain has the characteristics of credibility and traceability, so it can be used as a reliable database to record all kinds of information, such as storing anti-money laundering customer identity data and transaction records.

3. Intelligent management, that is, using the "intelligent contract" to automatically detect whether there are various effective environments, once the pre-set procedures are met, the contract will be automatically processed, such as automatic interest payment and dividend payment.

The future development of blockchain in commercial banks is immeasurable. In the future, blockchain will push commercial banks to the peak. In the future, not only the banking industry, but also blockchain technology may subvert more industries.

Disclaimer: The information related to Brand Voice is creative content, not Forbes news content.

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＂Wait for me in heaven＂ is released today, and the interpretation of extreme fatherly love is hotly debated.

2026年3月7日 | admin | A1

Love is an eternal topic in film and television works, and the weight of affection is also equal to it. Sometimes affection is even more tearful than love. Phenomenal movies such as "Love is stronger than gold" show the public the love of life and death. This year, domestic movies are about to go online with the theme of reflecting the Tangshan earthquake. Among them, acting star Li Mengnan plays a Lingnan father who guards his daughter in the name of love, and the film "goes to extremes".

Ouyang Huawei’s daughter’s "irrational" love is deep and embarrassing.

"What can give people a sense of security is never love but preference." Some people say that parents’ generation often break the principle in order to protect their children because they cherish their hard-won life too much. In the movie "Wait for me in heaven", Li Mengnan plays Ouyang Hua, who is such a paranoid father type representative. The story took place in that era bound by old morality. Ouyang Hua stubbornly believed that Wang Xiaotu could not bring happiness to his daughter, so he tried every means to oppose their relationship.

Ouyang Hua’s preference for his daughter lies not only in his "selfish" decision for her life, but also in his "irrational" slander of Wang Xiaotu for stealing watches, which led to Wang Xiaotu being spurned by everyone. In this way, the love between Wang Xiaotu and Ou Haisheng was blocked by Ouyang Huasheng. We felt that a loving father "went to extremes" and felt sorry for this behavior with no principle or bottom line. Many viewers lamented his deep love, while some people thought that this "in the name of love" but contrary to morality cast a layer of dust on "family".

Li Mengnan’s interpretation of "Chinese-style fatherly love" touched the audience.

Actor Li Mengnan has played the role of "father" in many TV series. His extension from drama to film and television benefited from his humble attitude and unremitting persistence. In the process of playing his father Ouyang Hua, he showed his simple temperament and heartfelt acting skills. He was a working people in the 1970s, with simple and low-key eyes, rough facial features and fingers, but his love for his daughter was extremely delicate and persistent. In the movie poster, Li Mengnan is dressed simply and riding an old bicycle, and the most ordinary father image is displayed to the public.

In the film, Li Mengnan interprets the sadness and profundity of "Chinese fatherly love" to the extreme. In the scene of Ouyang Hua carrying his daughter’s back, his bitter face is full of love for his child. His daughter’s little arm hugs his father tightly, but he can’t make any noise for a long time. Li Mengnan’s performance almost permeates the expressions and actions of the characters, and his true feelings strike the hearts of the audience over and over again, even if his love is heavy, it is very touching.

Pre-sale exceeds 500 million, and the three strong and one bear compete for hegemony! Can the Spring Festival file break 7 billion？

2026年3月4日 | admin | A1

Special feature of 1905 film network The bell in the Year of the Loong is about to ring, and the pre-sale of the Spring Festival stalls in 2024 has also entered the sprint countdown. The total box office of the pre-sale has broken 500 million. Have you bought the movie tickets?

Han Han X Shen Teng’s new work Pegasus 2, Jia Ling’s new film YOLO and Zhang Yimou’s Article 20 ranked in the top three. The performance of "National Animation IP" and "Boonie Bears: Time Twist" exceeded expectations, ranking fourth with over 90 million box office, and its strength should not be underestimated.

At the same time, the total box office exceeded 100 million the day after the opening of the pre-sale of Spring Festival stalls, which took 31 hours, setting the fastest record of "breaking 100 million" in the pre-sale of Spring Festival stalls in the past three years. This also makes the market have high hopes for the overall performance of the Spring Festival in 2024, which is expected to hit the 7 billion mark and create new achievements.

The top three go hand in hand, the comedy animation is in full swing, and the publicity and marketing are different. What is behind the pre-sale war of the Spring Festival file?

"three strong and one bear" fierce battle

Different from the common "dual-core drive" in the Spring Festival stalls in previous years, this year’s "Pegasus 2" and YOLO’s "Article 20" show a pattern of "three points in the world" from the early stage of pre-sale.

Among them, the top two competitions are more anxious, and they have been leading alternately since the first day. Both of them have pre-sold more than 100 million yuan, and the box office difference is only about one million. The proportion of films scheduled on the opening day of the two films is also very close, accounting for 26.4% and 27% respectively, which is a certain gap from the 19.8% of Article 20.

The national animation IP "Bear Appears" series has always been known as the "explosive dividing line". This time, it made efforts ahead of schedule in the pre-sale stage, and won the first single-day pre-sale increase for five consecutive days, with a box office of over 90 million yuan, which almost matched the third place "Article 20" and became a mysterious force that cannot be ignored.

This is the seventh time that the "Bear Infested" series has fought for the Spring Festival file. With the popularity of IP, stable quality and family viewing advantages, it has become a "hard currency" for the Spring Festival file. The box office also rose from the fifth place in the 2017 schedule to the third place in the 2023 schedule.

This year, on the premise of no ticket replacement, the pre-sale stage has doubled compared with last year, which makes people have high hopes for the final box office of Boonie Bears: Time Twist, which is expected to hit the 2 billion mark and create a series of new records.

In addition to the "three strong and one bear", the other two live-action movies "The Movie Emperor" and "Viva La Vida" have a mediocre pre-sale performance, both of which are in the order of 20 million to 30 million, so we can only hope to rely on word of mouth and topics to achieve counterattack in the later stage.

At the end of the ranking, there are two animations, The Lower Bound of the Eight Rings and Huang Qi: The Cat from Heaven, with only 232,000 and 64,000 pre-sales.

The ranking of pre-sale is not equal to the final box office and ranking. In the past, the Spring Festival stalls have also staged a good show of counterattack and overtaking many times. Who will win the top spot in the three blockbusters "Pegasus 2" and "Article 20" by YOLO, and how many box office "bears" will be decided by word of mouth after the release.

"Comedy+"Playing the Difference Card

From the perspective of theme types, the three head films and The Movie Emperor all focus on comedy types, and Viva La Vida also extracts comedy elements in its publicity, making comedy the first key word in the 2024 Spring Festival. Behind the comedy cluster, how to play different cards in content and marketing has become the key to box office success.

Judging from the materials released at present, Pegasus 2 and YOLO are similar, both of which combine comedy with sports themes, highlighting the theme of blood and inspiration.

"Pegasus 2" wants to see a high proportion of men in the portrait, and also focuses on IP feelings and comedy lineup in the publicity. As the only live-action movie that premiered before the festival, the shocking racing scene has gained a lot of praise and is expected to become the visual effect "shoulder handle" of this year’s Spring Festival file.

YOLO is more favored by women, whether it is starring Jia Ling, Zhang Xiaofei, Andy and other women, or female topics related to movies have been frequently searched.

In order to leave the contrast and surprise of Jia Ling’s slimming to the last moment, the film also boldly chose a relatively "post-position" propaganda strategy, releasing related materials on the first day of the New Year’s Day and holding the premiere ceremony on the third day, which was unique in the previous marketing of the Spring Festival stalls and successfully filled the audience’s expectations.

Zhang Yimou’s new film "Article 20" has a distinct realistic background. It discusses the dilemma of emotion and law behind self-defense related cases in the form of comedy, and the propaganda also makes the comedy effect and practical significance parallel.

In addition, the cast of the film is also very strong, including popular stars such as Zhao Liying and Liu Yaowen, as well as powerful actors such as Lei Jiayin, Mary, Zhang Yi and Gao Ye, all of which have brought a lot of enthusiasm to the promotion and marketing.

The Movie Emperor, which was co-produced by Ning Hao and Andy Lau, has more personality. In addition to the routine operation of amplifying the Andy Lau superstar effect, the early publicity also directly produced the "three noes" declaration of "no gossip, no hilarity and no family fun".

As an absurd comedy that satirizes all kinds of entertainment circles boldly, "The Movie Emperor" is relatively small and has a certain threshold for watching movies. However, if the quality is excellent, it is still possible to achieve a counterattack in the later stage, which can be compared with "Crowd" starring Andy Lau in the Spring Festival in 2021.

Although "Viva La Vida" tells an anti-cancer story, it also consciously highlights comedy elements and CP sense in the early publicity and short video marketing, with tears in the main laugh.

In addition, the film also boldly carried out nationwide business viewing, which is enough to show that it has certain confidence in quality. In addition, this year’s "Valentine’s Day" (February 14) happens to be the fifth day of the Lunar New Year. This love movie with genre differentiation advantages is expected to exert its strength in the later stage.

The cluster of comedy types and the lack of heavy industry visual effect blockbusters are the remarkable characteristics of this year’s Spring Festival file, but it is slightly one-sided to "underestimate" the box office performance.

Hi, Mom’s "Man Jiang Hong" and other explosions in previous years are enough to prove that non-heavy industry blockbusters can also achieve good results in the Spring Festival. In addition, the popularity of realistic themes in recent years also gives us reason to keep looking forward to these "comedy+reality" works with different styles.

Roll up the ticket and make up the content.

"The movie ticket of 19.9 yuan is back!" Large-scale "ticket replenishment" has reappeared in the rivers and lakes, and all large-scale parties have shown their magical powers and worked together to "knock down" the price, which has become a major feature of this year’s Spring Festival pre-sale.

On the first day of pre-sale, not only can all cities in China buy the movie tickets for the Spring Festival at a low price of 19.9, but "Viva La Vida" even achieved a record low price of less than that of 1 yuan in some cities.

The data shows that the average ticket price on the first day of pre-sale of the Spring Festival in 2024 is only in 49 yuan, which is much lower than that in 5 yuan last year. The overall average ticket price is 50.3 yuan, which is also lower than last year in 2 yuan.

The impact of large-scale "ticket replenishment" on the box office growth rate on the first day of pre-sale is immediate. In 2024, the first day of pre-sale of Spring Festival stalls exceeded 70 million, nearly 20% higher than the same period last year. In the long run, the "parity" strategy is undoubtedly conducive to attracting more viewers to enter the cinema many times.

At the same time, the pulling effect of the head live broadcast room on the pre-sale box office has also appeared. According to the analysis of Lighthouse Professional Edition, on the evening of February 6th, the box office of Pegasus 2 and Article 20 increased by 9.51 million at 20-22 o’clock, and it is estimated that the additional growth of the two films will reach more than 6 million, which is mainly influenced by the goods brought by Dong Yuhui in Tik Tok. Under the dual effects of the popularity of the live broadcast room and the ticket supplement of 19.9 yuan, a large number of viewers directly placed orders and issued tickets.

Prior to this, the major film creators of the Spring Festival file also took turns to be guest movie channels, Weibo films and the live broadcast room of Tik Tok’s head anchor, which produced a large number of explosive content. It is enough to see that nowadays, when choosing live broadcast cooperation, in addition to the strength of selling tickets with goods, what is more fancy is the effective output of content.

It is true that the growth rate of pre-sale of Spring Festival stalls has obviously slowed down after the ticket subsidy has weakened, which is also closely related to the fact that the audience’s decision to purchase tickets is generally backward and tends to make movie choices according to the word-of-mouth of the film. To put it bluntly, the popularity and achievements of pre-sale are only the starting point, and quality and word-of-mouth can determine the upper limit of box office and the growth curve.

Although the pre-sale of the Spring Festival file has entered the countdown, the Spring Festival file war in 2024 has just begun. Whether the box office of "the most Changchun festival in history" can break through the 7 billion mark or even reach a new high depends on the collective quality of new films!