Social phobia poster

　 　 1905 movie network news South Korea’s new film is scheduled to be released on March 12th, directed by Hong Shizai. It won the NETPAC Award and the Korea Film Directors Association Award at the 19th Busan International Film Festival last year, and also won the audience award and the actor award (Byun Yo-han) at the 40th Seoul Independent Film Festival.

　 　 "Social phobia" tells the story of Zhi Xiong (Byun Yo-han) and Yong Min (Li Zhusheng) who are preparing for the police identification exam. They join a witch hunt on the SNS network, looking for various clues to prove whether the girl committed suicide or homicide. In recent years, the phenomenon of suicide caused by SNS network violence frequently occurs, and the film is also launched around this social hotspot, especially in the form of real-time live broadcast on the network, which makes the story develop with a sense of speed and rhythm. A detailed description of the public’s use of SNS can arouse the resonance of modern people.

　 　 At the end of last year, Byun Yo-han, who gained great popularity with tvN TV series Unborn, played a 20-year-old youth in crisis in Social Phobia, while Li Zhusheng, who was very busy in the just-concluded SBS TV series Pinocchio, played the SNS "Poison" and was also involved in the whirlpool of events.

　 　 Social phobia is the first feature film directed by Hong Shizai, after which he won many awards through short films such as Movie and Keep Quiet.

Kaidu × Fuxi Laboratory released the research on silver-haired people in China.

According to PR Newswire, when the economy is gradually recovering, young people are more inclined to spend rationally; Older consumers have gradually adapted to convenient Internet shopping, paying more attention to healthy living and health care, and showing their market strength as the main consumer.

In 2024, Kaidu and Fuxi Laboratory, a domestic silver-haired health research platform, jointly launched a series of reports on the research of silver-haired people in China to explore the silver-haired market. The first issue of sharing: how do the silver-haired people look at "old" in the era of longevity, and how should brands understand "old" people.

First, the division of silver-haired people in China

In this paper, we will mainly focus on two types of silver-haired people aged 55-64 and 65-74.

Second, understand China’s silver hair from three dimensions

In addition to the objective and universal definition of "age", we should pay more attention to individual differences and gain a multi-dimensional insight into the silver-haired people in the long-lived era from the physiological, psychological and social levels.

1, the physiological level of self-perception-physical health is an important dividing line of aging.

It is an irreversible natural law that physiological function declines with age. However, with the social stability, economic growth and the development of medical science and technology, this process is gradually slowing down-life expectancy is prolonging and the period of health decline is delaying.

Physical function affects the lifestyle of the elderly. Appearance aging is only a superficial criterion for judging old age, while physical health is the essential dividing line of "old age". Behind the sound of "I am old" are various discomforts brought about by the gradual decline of physiological functions.

2. Self-cognition at psychological level-another key factor that determines whether you are aging or not lies in your mentality.

In addition to feeling aging through physical health, we should also examine aging from a psychological perspective. Many elderly people have "procrastination" and are not satisfied with their old age. Due to the change of professional role, the daily interaction between retired old people and colleagues is reduced, and the original pace of life is disrupted.

At the same time, with the evolution of family structure in China, "miniaturization" and "fewer children" lead to the phenomenon of living alone and empty nest. The opportunities for intergenerational communication among the elderly are reduced, the needs are not understood, and the family closeness index is declining, which leads to a series of mental health problems such as loneliness. In order to alleviate this psychological discomfort, the newly retired silver-haired people began to actively shift their life focus to the outside of the family and seek more positive interaction with the outside world. However, for older people with silver hair, limited by income, educational background and physical activity ability, their lives are more focused on the life track around their children.

In terms of values, one of the biggest characteristics of silver-haired people aged 55-64 is their strong sense of autonomy. They tend to consume for themselves and pursue a better quality of life.

Silver-haired people aged 65-74 have strong family dedication, are willing to contribute to their children, and often play the role of caring for the third generation, showing the characteristics of being unwilling to get old.

3. Self-orientation at the social level-the change of roles is inevitable.

From professional role to leisure role, from subject role to dependent role, the change of social role is also an important factor for the elderly to view themselves. Consumers aged 55-64 have just left their jobs, and they have a lot of free time after retirement. Therefore, they have more opportunities to try and realize various possibilities in life: to break away from family bondage, return to self, and actively pursue "relationship health" socially.

The enthusiasm of silver-haired people aged 65-74 in paying attention to social dynamics is often an important aspect for them to define whether they are "old". Their social network radiates outward with the small home where they live as the center, social activities are gradually reduced due to limited activity ability, and the gathering of friends/colleagues is gradually transferred from offline to online.

Third, the four behavioral trends of silver-haired people in China

1. Digitalization behavior has increased, from "Internet blindness" to "Internet busyness"

With the further popularization of the Internet, elderly consumers have gradually learned to enjoy the convenience brought by technology. Online shopping, online registration and other behaviors have become popular among consumers in first-tier cities, and elderly KOL has begun to appear. Like the topics that young people are concerned about, silver-haired people are as happy to share what they see and hear about wearing, eating, drinking and living online.

2. "Old-fashioned" is popular, and dressing up is no longer a patent for young people.

Internet has expanded the socialization of silver-haired people to a wider range of young people, and the elderly want to look younger than their peers. Dressing up is no longer the exclusive right of young people. Silver-haired people pay special attention to the problems of teeth, hair and skin. They actively take measures to make themselves beautiful through daily diet, health care products, cosmetics, exercise and even medical beauty technology.

3. Social attributes are enhanced, and the elderly "social cows" convey happiness.

From "individual health" to "relationship health", silver-haired people not only learned how to browse social media, but also became skilled participants. From hobbies to self-entertainment, to showing talents on social platforms, even starting classes, organizing group friends, and expressing self-style. They travel across a wider geographical space.

4. Enhance health awareness and strive to be a "high-quality" elderly person.

Under the policy propaganda, the concept of health care of silver-haired people has changed, their awareness of health prevention has increased, and their willingness to invest in health has been high. Silver-haired people have changed from pursuing "long life" to pursuing "healthy life", and each person has taken four or five different health measures, mainly including: exercise, paying attention to diet, paying attention to work and rest, and regular physical examination. Research shows that physical health, economic level/income, intergenerational relations, physical condition of relatives and friends, and education level/learning ability are the five major factors that mainly affect the health behavior of the elderly. These five key factors also distinguish the health involvement of individual differences of the elderly.

Original title: "Richer than youth, more leisure than middle age? Four behavioral trends of silver-haired people in China | Industry Report.

Read the original text

1905 movie network news Recently, the writer of historical novels revealed that the new work Litchi in Chang ‘an will be made into a movie. The film producer officially released the concept poster of "Litchi in Chang ‘an" by the famous poster designer Huang Hai. The attractive litchi in the poster conveys the magnificent and prosperous atmosphere of the prosperous Tang Dynasty, and also turns into the journey of the protagonist riding the world of mortals, while the leaves on the branches are somewhat withered, just like the fate of small people in the workplace dilemma and the struggle to be unwilling to fall.

Litchi in Chang ‘an is the latest historical novel published by Ma Boyong, which is inspired by the famous sentence of Du Mu, a poet in the Tang Dynasty, "Riding a princess in the world of mortals and laughing, no one knows it is litchi". The author constructed a story of Li Shande, a social animal in the Tang Dynasty, who tried his best to transport fresh litchi across 5,000 miles. His style followed Ma Boyong’s consistent sense of time and space tension, and his reading sense was hearty.

While chatting about the new book in the guest live room, Ma Boyong officially announced the news that Litchi in Chang ‘an will be filmed, and personally showed the first material for netizens — — Concept poster designed by famous poster designer Huang Hai. With the fresh and tender red litchi as the main vision, a few flagging leaves hanging from the treetops combine into a shape that seems to be controlled by invisible big hands, hanging over the grass-roots officials who are riding horses and whipping for litchi, and galloping away on the rugged road composed of the texture on the surface of litchi. The composition composed of fruits, branches, horses and long roads symbolizes the uncontrollable fate and unknown future of the little people behind "riding a princess in the world of mortals and laughing". Ma Boyong also said on the spot that he liked the design of this poster, which not only fits the situation of the novel, but also fits the artistic conception of "riding the world of mortals".

As fans, Yu Minhong and Dong Yuhui had a lot of interesting interactions with Ma Boyong during the live broadcast. The three scholars broadcast live business, and the historical anecdotes are handy and witty. Seeing the poster, Mr. Yu laughed and said that he would strive for film performance opportunities for himself. As Du Fu’s hometown in Shaanxi, Mr. Dong joked that he could play litchi in the movie. Jokes are jokes. When it comes to film adaptation, Ma Boyong said that he would not interfere with casting and film creation. He bluntly said that "novels and scripts are two majors, and professional people only do professional things".

　

In Ma Boyong’s writing universe, the detailed historical background, solid literary foundation, compact plot, layers of suspense, and ingenious space-time structure have brought great readability and picture sense to each of his works, which have been talked about by countless readers. For this reason, Ma Boyong’s historical novels are also regarded as the treasure of popular film adaptation — — Historical novels such as Antique close encounter of mahjong, The Longest Day In Chang’an, The Wind Rises in Luoyang, and The Wind Rises in Longxi have been adapted into film and television dramas, which triggered a movie-watching craze. Litchi in Chang ‘an will be Ma Boyong’s second novel to be put on the big screen.

Yu Gengzhe, an expert in the history of Sui and Tang Dynasties, made a subtle evaluation of the novel in the preface of the book — — "Ma Boyong combined his familiarity with history with realistic concern, which enabled his writing to hit people’s hearts directly." Among them, there is Ma Boyong’s consistent story charm, that is, "a series of ups and downs are unfolded every second, which is impenetrable". "But different from the past, Ma Boyong said that this is a costume version of the workplace novel, and the protagonist is a social animal in the workplace. In one sentence, it is" I have been bald all my life ",telling the hardships and pains of the protagonist in a humorous and absurd way. At first, the novel was serialized on the Internet, which made readers want to stop. After the publication of the physical book, it quickly topped the best-seller lists. Readers commented on the book with "Cheats of Ancient Workplace Survival", "Fresh Delivery by Little Brother Datang Express" and "Reading every line is reading themselves".

　　CCTV News:According to the website of the Health Planning Commission, a few days ago, the Health Planning Commission released "Notice on Printing and Distributing the Contents and Related Matters of the National Training and Skills Competition for Grass-roots Health Posts (hereinafter referred to as the Notice), which proposes to carry out the National Training and Skills Competition for Grass-roots Health Posts, and makes specific provisions on the contents and forms of the competition.

　　Full text of the Notice:

　　Grassroots departments of health and family planning commissions of all provinces, autonomous regions and municipalities directly under the Central Government, and grassroots departments of Health Bureau of Xinjiang Production and Construction Corps:

　　In order to carry out the national training and skill competition activities in grass-roots health posts, mobilize the enthusiasm of grass-roots medical and health professionals, encourage them to study hard, improve their theoretical level and medical service ability, fully show the good mental outlook, professional quality and social image of grass-roots medical and health professionals who are willing to take root at the grass-roots level and serve the masses, and realize the purpose of promoting learning through training and promoting competition. After discussion and research by experts, and soliciting opinions from various sides, we hereby notify the contents and related matters of the national training and skill competition for grass-roots health posts as follows:

　　I. On-the-job Training and Skills Competition Objectives

　　Through on-the-job training and skill competition activities, primary health professionals and technicians can master the basic theories, knowledge and skills of common diseases, frequently-occurring diseases and chronic diseases with definite diagnosis, further improve the management level of basic medical care and basic public health services, comprehensively improve the comprehensive quality of primary health personnel, and be competent for graded diagnosis and treatment, and the comprehensive service ability of primary diagnosis and treatment.

　　II. Contents of on-the-job training and skill competition (see Annexes 1 and 2 for details)

　　(1) Medical and health-related laws and regulations

　　1 "People’s Republic of China (PRC) infectious disease prevention and control law" (Presidential DecreeNo. seventeenth)

　　2 "Emergency Regulations on Public Health Emergencies" (DecreeNo. 376th of the State Council)

　　3. Measures for the Management of Medical Wastes in Medical and Health Institutions (Decree No.36 of the Ministry of Health)

　　4 "Prescription Management Measures" (Decree No.53 of the Ministry of Health)

　　5. Basic Specification for Medical Record Writing (No.11 [2010] of Wei Yi Zheng Fa)

　　6. National Basic Public Health Service Standard (2011 Edition) (Wei Fu She Fa [2011] No.38)

　　7. Basic Requirements for Hospital Infection Management in Primary Medical Institutions (Guo Wei Ban Yi Fa [2013] No.40)

　　8. Guiding Principles for Clinical Application of Antibacterials (No.43 [2015] of Guo Wei Ban Yi Fa)

　　(2) Professional knowledge

　　1. General practice: including the basic theory of general practice, general practice-related knowledge and skills, basic public health-related knowledge and skills, etc. Emphasis is placed on the general practice concept of people-oriented and continuous care, and the general practice clinical thinking method is used to provide health management with prevention and treatment combined with general practitioners as the main body.

　　2. Community nursing: including the basic theory and working methods of community nursing and related knowledge of community nursing. Emphasize the holistic nursing concept of people-oriented, use the working method of nursing procedure, and provide team service combining prevention and treatment.

　　3. General practice team: including general practice, community nursing and basic public health. Focus on assessing the team members’ ability of division of labor and cooperation in work practice, comprehensive service ability of combining prevention and treatment, and health management ability of residents.

　　(3) Operational skills

　　1. General practice: including the basic skills and operations that general practitioners must master in medical and health services, first-aid skills, interpretation of commonly used laboratories and auxiliary examination results, analysis of comprehensive diseases (cases), etc., highlighting the clinical thinking of general practitioners, embodying humanistic care, and requiring standardized and skilled operation techniques.

　　2. Community nursing: including the basic skills, basic operation and first aid skills that community nurses must master in medical and health services. Highlight the holistic nursing concept and clinical thinking, embody humanistic care, and require standardized and skilled operation technology.

　　3. General practice team: including general practice, community nursing and basic public health, focusing on the comprehensive disposal and operation ability, communication ability and humanistic care ability of all members of the team.

　　Third, the national skills competition form

　　(1) Individual rematch

　　1. Comprehensive examination. The questions include multiple-choice questions and multiple-choice questions, which are conducted in the form of paper-and-pencil exams and divided into projects. The written test time is 60 minutes.

　　2. Operational skills. Urban general practice, rural general practice and community nursing are divided into projects, and the assessment time for each contestant is about 30 minutes, and the assessment content is determined by drawing lots.

　　3. Knowledge quiz. Questions include required questions, scrambled questions and risk questions. It is divided into projects, each lasting about 30 minutes. The 32 participating teams were divided into 4 groups, with 8 teams in each group, which were held simultaneously in 4 sub-fields.

　　(2) individual finals

　　The top 8 contestants in the individual semi-finals enter the individual finals and are divided into projects. The form of the competition is knowledge quiz. Questions include required questions, scrambled questions and risk questions. The time is about 45 minutes.

　　(3) Team rematch

　　1. Operational skills. Participate as a team. Draw lots to determine the entry order and assessment content. The assessment time for each team is about 45 minutes.

　　2. Knowledge quiz. The questions include compulsory questions, scramble questions and risk questions, and the competition time is about 60 minutes. Participate as a team. The 32 participating teams were divided into 4 groups, with 8 teams in each group, which were held simultaneously in 4 sub-fields.

　　(IV) Team Finals

　　The top 8 teams in the team semi-finals entered the team finals. The form of competition is situation reproduction and knowledge quiz (including operation skills). The situation reappearance time is about 4 minutes for each team; The knowledge contest type includes compulsory questions, scramble questions and risk questions, and the time is about 30 minutes.

　　Four, the national skills competition proposition principle and bibliography

　　(A) the principle of proposition

　　1. The content of the competition is in accordance with national laws and regulations and relevant technical specifications of the industry.

　　2. Highlight the characteristics of basic general practice and community nursing.

　　3. Combination of prevention and treatment, integration of traditional Chinese and western medicine.

　　4. Based on the work needs of grass-roots posts, examine the contents that should be known.

　　5. Pay attention to the ability to solve common problems in work.

　　6. The difficulty of content examination should take into account regional and urban-rural differences.

　　(2) Bibliography

　　1. General practice

　　(1) General Medicine (Liang Wannian, edited by Lu Xiaoqin. People’s Medical Publishing House, 2013)

　　(2) Training the Clinical Ability of General Practitioners (edited by Zhu Yuanzhu. People’s Health Publishing House, 2012)

　　(3) Basic Practice of General Practitioners (edited by Du Xueping and Xi Biao. People’s Health Publishing House, 2013)

　　(4) National Technical Specification for Basic Public Health Services (edited by Qin Huaijin and Chen Bowen. People’s Health Publishing House, 2012).

　　(5) Medical Clinical "Three Basics" Training-Physician Volume (Fourth Edition) (edited by Wu Zhongqi. Hunan Science and Technology Press, 2009)

　　2. Community nursing

　　(1) Practical Community Nursing (Du Xueping, edited by Wang Yongli. People’s Medical Publishing House, 2012)

　　(2) Adult Nursing (2nd Edition) (edited by Guo Aimin and Zhou Lanshu. People’s Health Publishing House, 2012)

　　(3) Clinical Nursing Practice Guide (2011 Edition) (Ministry of Health, edited by the Ministry of Health of the General Logistics Department. People’s Military Medical Publishing House, 2011)

　　(4) National Technical Specification for Basic Public Health Services (edited by Qin Huaijin and Chen Bowen. People’s Health Publishing House, 2012).

　　Five, the national skills competition score

　　(A) individual competition score

　　The total score of individual semi-finals is composed of three parts: comprehensive examination, operation skills and knowledge quiz, which are converted into a percentage system and added according to the score ratio of 30%, 40% and 30%. The total score of individual finals consists of 30% of the comprehensive test score (100%), 40% of the operation skill score (100%) and 30% of the knowledge quiz score (100%).

　　(2) Scores for group competitions

　　The total score of the team semi-finals consists of two parts: operation skills and knowledge quiz, which are converted into a percentage system and added according to the score ratio of 50% and 50%. The total score of the team finals consists of three parts: the performance of the operation skills of the team semi-finals, the reappearance of the situation of the team finals and the knowledge quiz of the team finals. After conversion into a percentage system, it is composed of the scores of 40%, 10% and 50%.

　　(three) the scoring priority rules when the competition results are tied.

　　When the total scores of individual or group semi-finals are tied, the top players or teams are determined according to the level of individual scores of comprehensive examination, operation skills and knowledge quiz. If you still can’t decide, the top players or teams will be produced through extra tests. When the total scores of individual or team finals are tied, the top players or teams will be produced by on-site additional tests. The score of the play-off topic is only used for sorting, and is not included in the total score of individual or group rematch and final.

　　VI. Others

　　(1) The office of the organizing committee shall be responsible for the interpretation of the rules of training and skill competition in grass-roots health posts nationwide.

　　(2) According to the activity plan, if the provinces (autonomous regions and municipalities) do not carry out on-the-job training and organize skill competitions, and directly team up to participate in the national skill competition, the evaluation results of local organization work will be cancelled and informed criticism will be given. The qualification of the contestants shall be reviewed by the health and family planning commissions of the provinces (autonomous regions and municipalities) in conjunction with the Federation of Trade Unions. Once fraud is found, the qualifications and competition results will be cancelled and informed criticism will be given.

　　(3) The office of the National Organizing Committee for Training and Skills Competition in Grass-roots Health Posts does not provide a unified question bank, a unified distribution of reference books and mold information.

　　Attachment: 1. National General Medical Program for Training and Skills Competition in Grassroots Health Posts.

　　2. National community nursing program for training and skill competition in grass-roots health posts.

　　3. The specific schedule of the rematch and final of the national grass-roots health skill competition

　　National grass-roots health post training and skill competition activities organizing Committee office

　　(seal)

　　September 20, 2016

　　Please refer to the website of the Health Planning Commission for relevant information.