Social phobia poster

　 　 1905 movie network news South Korea’s new film is scheduled to be released on March 12th, directed by Hong Shizai. It won the NETPAC Award and the Korea Film Directors Association Award at the 19th Busan International Film Festival last year, and also won the audience award and the actor award (Byun Yo-han) at the 40th Seoul Independent Film Festival.

　 　 "Social phobia" tells the story of Zhi Xiong (Byun Yo-han) and Yong Min (Li Zhusheng) who are preparing for the police identification exam. They join a witch hunt on the SNS network, looking for various clues to prove whether the girl committed suicide or homicide. In recent years, the phenomenon of suicide caused by SNS network violence frequently occurs, and the film is also launched around this social hotspot, especially in the form of real-time live broadcast on the network, which makes the story develop with a sense of speed and rhythm. A detailed description of the public’s use of SNS can arouse the resonance of modern people.

　 　 At the end of last year, Byun Yo-han, who gained great popularity with tvN TV series Unborn, played a 20-year-old youth in crisis in Social Phobia, while Li Zhusheng, who was very busy in the just-concluded SBS TV series Pinocchio, played the SNS "Poison" and was also involved in the whirlpool of events.

　 　 Social phobia is the first feature film directed by Hong Shizai, after which he won many awards through short films such as Movie and Keep Quiet.

　　CCTV News:On August 19th, the Propaganda Department of the CPC Central Committee held a series of press conferences on the theme of "Ten Years in China", introducing the achievements of building a network power in the new era and answering reporters’ questions.

　　People’s Daily reporter:General Secretary of the Supreme Leader emphasized that positive energy is the general requirement, management is the last word, and good use is the real skill. What progress and achievements have been made in "positive energy is the general requirement"? From what aspects will we continue to strengthen the construction of online content and provide more high-quality "online meals" for the people? Thank you.

　　Niu Yibing, Deputy Director of the National Network Information Office of the Central Network Information Office:Thank you, reporter friends of People’s Daily. People’s Daily is an online media sponsored by People’s Daily. Let’s ask Mr. Zhang Yong, deputy director of the Network Communication Bureau and a first-class inspector, to answer your questions.

　　Zhang Yong, head of the Network Communication Bureau of the Central Network Information Office:Thank you for your concern about the construction of online content. General Secretary of the Supreme Leader stressed that online public opinion work should be regarded as the top priority of propaganda and ideological work. Under the unified deployment of Publicity Department of the Communist Party of China, the national network information system insists on taking the online publicity of the Supreme Leader General Secretary and the Supreme Leader’s New Era Socialism with Chinese characteristics Thought as the top priority, coordinating online communication resources, increasing the supply of high-quality content, and launching a large number of phenomenal new media works such as "Looking at the main peak with majestic mountains" and "Holding the mother’s hand", showing the leadership style of the Supreme Leader General Secretary in an all-round and three-dimensional way, and letting the party’s innovative theory fly into the homes of ordinary people.

　　We persist in innovation, strive for progress while maintaining stability, carefully publicize major online themes and set major topics, actively promote the in-depth development of media integration, accelerate the construction of a mainstream public opinion pattern integrating online and offline, and firmly occupy the commanding heights of public opinion guidance, ideological guidance, cultural heritage and serving the people. Around the major themes of celebrating the centenary of the founding of the Communist Party of China (CPC), such as ecological civilization construction, poverty alleviation, rural revitalization, and fighting against epidemic diseases, a large number of online theme publicity activities, such as "Great achievements in the future, just a hundred years of elegance", were launched to comprehensively display the achievements in economic and social construction and development in various fields, and to unite the majestic spiritual strength of forging ahead in a new journey and building a new era. Strengthen and improve international communication on the Internet, speed up the construction of China discourse and China narrative system, launch international communication activities such as "China has an appointment" and "punching China", tell the story of China and the Communist Party of China (CPC) well, enhance the appeal of Chinese culture, the image affinity of China and the persuasiveness of China discourse, and make the Chinese voice spread farther and wider.

　　In the next step, the online positive publicity and public opinion guidance work will closely focus on the main line of welcoming the propaganda and implementation of the 20th Party Congress, scientifically grasp the laws of online communication, constantly promote the innovation of work concepts, methods and means, carrier channels and institutional mechanisms, continuously deepen the online study and publicity education of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, continuously expand the mainstream ideological and public opinion positions on the Internet, develop a positive and healthy online culture, and strengthen and improve the international communication work on the Internet. Effectively enhance the communication, guidance, influence and credibility of mainstream public opinion on the Internet, make the voice of the Party always the strongest voice in cyberspace, and greet the convening of the Party’s 20th National Congress with practical actions. Thank you.

(Click on the picture to enter the special report of "2024 National People’s Congress" of Securities Times)

Dong Mingzhu, deputy to the National People’s Congress and chairman of Gree Electric: Helping new quality productivity requires a more standardized capital market

Dong Mingzhu, deputy to the National People’s Congress and chairman of Gree Electric, said in an interview with the Securities Times reporter on March 4 that the new quality productivity is a process of breakthrough and innovation for the manufacturing industry, and it is necessary to combine people’s longing for a better life with the production of more practical and useful products, especially in the home appliance industry, which needs safety first, energy saving second and health third.

Talking about the support of the capital market to the real economy, Dong Mingzhu said that the capital market should be more standardized in order to help the new quality productivity, and the stock price should not be influenced by concept speculation, hoping that investors can get reasonable or more returns in the capital market through real investment behavior.

He Xiaopeng, deputy to the National People’s Congress and chairman of Xpeng Motors: Low-altitude economic products will have great development in the next decade.

He Xiaopeng, deputy to the National People’s Congress and chairman of Xpeng Motors, said in an interview with the Securities Times reporter on March 4 that two proposals will be submitted this year, one on low-altitude flight economy and the other on energy replenishment.

As for the Proposal on Promoting the Application of Flying Cars and Helping the Development of New Productive Forces in Low-altitude Economy, He Xiaopeng said that low-altitude flying economy is equivalent to new energy vehicles 10 years ago. From the top-level design, low-altitude economy is a huge industry, and low-altitude economic products, including new energy products and products combined with capital, will have great development in the next 10 years.

He Xiaopeng suggested speeding up the top-level design and strategic planning of the flying automobile industry, making forward-looking top-level planning in product management, product certification and standard system design, clarifying the top-level planning of flying automobile certification, increasing investment in certification resources, and forming a product certification path that can be implemented in stages; Around the large-scale application of flying cars, we will build and improve relevant operation systems and support the large-scale application of products from the aspects of driver qualification, airspace and operation management; Referring to the policy development experience of new energy automobile industry, the policy planning for the development of flying automobile industry is formulated, and the supporting implementation plan is introduced to promote the rapid development of flying automobile industry.

Shao Changjin, deputy to the National People’s Congress and chairman of Xinxiang Chemical Fiber: Improving the company’s investment value and enhancing investors’ sense of gain.

"The quality of listed companies is high, the capital market can operate stably, investors can get tangible returns, and small and medium-sized investors will be more willing to invest." On March 4th, Shao Changjin, deputy to the National People’s Congress and chairman of Xinxiang Chemical Fiber, said in an interview with the Securities Times reporter that listed companies are the "basic disk", "ballast stone" and "excellent students" of the national economy and the source of investment value in the capital market. They must be honest, trustworthy, true, transparent and standardized in governance, improve the growth of the company by focusing on its main business, enhance the ability to repay investors, and let investors share more of the company’s development achievements.

Shao Changjin introduced that in recent years, the company has actively maintained the company’s market value through repurchase, strengthening investor relations and expected management, and accumulated useful experience and practices. Up to now, the company has repurchased 43,430,000 shares, accounting for 2.96% of the company’s total share capital. At the same time, the company has formulated the Shareholders’ Return Plan for the Next Three Years (2023-2025) and strictly implemented it.

Shao Changjin said that in the future, the company will strive to do the following to improve the quality of the company, improve the investment value and enhance investors’ sense of gain: First, attach great importance to improving the investment value of listed companies, pay attention to the market’s reflection on the company’s value, and take effective measures to improve the company’s investment value in time. Second, establish an internal long-term mechanism to enhance the investment value, and strengthen the thinking of listed companies to enhance their own investment value. Third, actively strengthen communication with investors, and effectively improve investor expectations through performance briefings and roadshows. Fourth, make full use of the "toolbox" to enhance investment value according to law, including market tools such as share repurchase, shareholding increase by major shareholders, normalized dividends, mergers and acquisitions.

Editor: Wan Jianwei

Proofreading: Zhu Tianting

Wen | Zhao Erba Dao

The coming year of 2022 is the blowout year of short plays.

Short plays have sprung up in the whole content market, and short plays on various platforms have sprung up like mushrooms after rain. However, when the market broke out, we can also see that there is a serious problem of homogenization in short plays on major platforms.

Opportunities and challenges coexist, and some short plays seek innovation and change in themes and types, which bring better content experience to the audience. Take the short play "A pair of embroidered shoes", which was popular in Youku recently, as an example, it combines the unique rhythm of short play with the unique charm of suspense drama, and has been loved by quite a few viewers. This suspense short play can be said to be a rare masterpiece, no matter from the storyline, the design of people, and the quality control of the details such as the service road.

A pair of embroidered shoes, from the beginning, determined the highly suspenseful tone of the play.

At the beginning of the series, with the cooperation of the narration "Mid-Autumn Festival on July 15th, 16th year of the Republic of China", the first "exciting point" was given to the audience on the screen. Yiya’s lyrics are matched with the female dramatist with strange makeup. The ghost play staged on the Mid-Autumn Festival seems to be used to by everyone in prison except the people in front of the screen. This kind of overlapping buff narrative undoubtedly brings a strong psychological impact to the audience.

Suspense is the only rule to attract the audience in A Pair of Embroidered Shoes. The first appearance of "a pair of embroidered shoes" in the play triggered a murder case: Shen Jinlan, the wife of the warden who had an affair, saw it, her hands were nailed and her mouth was sewn. The bizarre murder case attracted the protagonist of the play, Qiao Heng, a police officer sent by the provincial capital, which also triggered a series of mysterious and bizarre events.

Under the fast-paced narrative, the protagonist of the justice representative draws a gun and shoots directly at the detained suspect deputy warden at the end of the first episode-is it to kill people? Or is there another plan? Let the audience be curious about how the follow-up series will develop.

In the second episode, Qiao Heng went to Shenyang in Pinghe Town to investigate the case, and all kinds of people in Shenyang began to appear one after another. Later, Yang Bing, a journalist who is also pursuing the truth, appeared. Together, they went through one scary and mysterious case after another, such as "embroidered shoes female ghost killing", "washing women to beg for children", "the first seven fright" and "driving out corpses", and they were getting closer and closer to uncovering the truth of Pinghe Town’s sin.

Qiao Heng and Yang Bing, the two protagonists, are the main lines connecting each unit in series in A Pair of Embroidered Shoes. Of course, there is another point. Although both of them are pursuing the truth, the identities, backgrounds and goals of the two protagonists are actually very different, so they also have their own persistence, and their conflicts are supported by emotional and practical factors, which makes it easier for the audience to substitute.

The story moves forward quickly, and it turns out to be unexpected, giving the audience a more confusing feeling. As a suspense drama, the sense of rhythm is quite attractive. The length of each feature film of A Pair of Embroidered Shoes is about 8 minutes, but the content and energy of each episode are meaningful, and many clues are buried in the limited space. The innovative "Rashomon" narrative and "Wolf Man Killing" narrative explore the possibility of more suspense narrative under the limitation of short drama duration.

Taking the case of the female ghost with embroidered shoes in Unit 1 as an example, through the investigation process of Qiao Heng and Yang Bing, as well as the promotion of the troupe master, the warden, the Shenyang gentleman and the housekeeper, Chang Qingqing and other perspectives, the truth of the female ghost is gradually revealed. This kind of "Rashomon" narrative increases the sense of suspense, and also allows each character to have his own perspective and increase the visibility.

In the second unit, "Washing Women for Children", the "werewolf killing" narrative is also eye-catching. The three wives of the Shen family have different backgrounds, personalities and pursuits. In the process of the three wives from denying the truth to admitting that they conspired to kill the Shenyang gentleman, the evil of the Shenyang family began to surface, and the transformation of the identity cards of "good guys" and "bad guys" also made many viewers cry.

A pair of embroidered shoes, which is a combination of centralized folklore, suspense investigation and female emotional core, has a wonderful overall narrative mode and plot advancement. Of course, it can be regarded as a short drama with suspenseful quality by the market, and it is also inseparable from the high requirements of the producers in production.

Mystery drama, how can it be considered good?

In addition to the logic and high-energy rhythm of the story, details are essential for the audience. Before the truth appeared, the audience, like the protagonist, reasoned and searched according to the details of the drama. If the details are not equal, it is inevitable that there will be an embarrassing situation of "no evidence". In "A pair of embroidered shoes", it is not difficult to see the outstanding presentation of various details, which is also the producer’s "effort" in creating a sense of suspense atmosphere.

Each unit will unlock the corresponding new scene, the ghost stage of the first unit case, the scenery of the pear garden and the warden’s office; The second unit, the Shen family’s deep house compound, ancestral hall, etc., are presented in the picture in line with the plot. In the preparatory stage of these scenes, corresponding art renderings are also prepared, which is very valuable in short plays. The restoration degree of the scenery restores the sense of atmosphere and suspense of the times as much as possible:

In addition to the scenery on the screen, the shape is also very close to the person. Considering the special background of the Republic of China, police officer Qiao Heng went into battle with a western-style vest, while Pinghe town’s local strongman Shen Jia’s robe, jacket and cheongsam, with Chinese style, were quite distinctive. In the play, the original version of the opera is also selected for the costume modeling of the female hanging part; The hair styles and makeup of three wives from different backgrounds, which are composed, charming and simple, are first shown in the shape;

In this suspense short play, Chinese customs can be described as a bright embellishment. "A pair of embroidered shoes" has a unique presentation in each unit combined with the case. Ghost marriage, ghost begging, washing women, etc. are all drama elements that strongly stimulate the audience. It is reported that in preparation, in order to better present on the screen, the producer has also prepared a detailed split-shot plan.

Although it is a mini-short play, A Pair of Embroidered Shoes has achieved quality presentation in the scene, modeling, props and other visual aspects, and with the logical high-energy plot, it has ensured the audience’s sense of experience in watching the play to the greatest extent.

In addition to creating a sense of atmosphere, many roles are also impressive. Due to the innate conditions of the limited short play, although there are not many familiar actors in the play, each role is remarkable. From the beginning, the protagonist Qiao Heng insisted on searching for evidence in the embroidered shoes case with the character image of "not believing in evil" to restore the truth of the matter; But at the same time, he also has shortcomings. In the second unit, he underestimated the evil of the Shenyang family, which caused three wives to be killed in the pig cage. But with the development and deepening of the plot, we can also see that the protagonist is growing and changing, and there is a "character arc".

Other roles are also full, such as Su Hongyu, a female ghost with embroidered shoes, which combines the identity of the victim and the murderer, which is very sympathetic. From the terrible female ghost to the infatuated girl, she has also been recognized by many audiences; Seemingly harmless to people and animals, he is the warden of Nuo Nuo in front of Shenyang, and the image of green tea is very typical. For example, the three Mrs. Shen, who appeared in the second unit, are not only the victims of washing women but also the real murderers of the kid murder case under the "werewolf killing" narrative-the shaping of these roles and the reversal of the characters make the story of the drama more smooth and the high-density content better presented.

The actor’s online acting skills, sincere details and suspense of the plot all make "A pair of embroidered shoes" a conscience work at the end of the short play track.

In 2022, the short play was in an explosive situation. According to the official data of the State Administration of Radio, Film and Television (SARFT), in the first half of this year alone, there were 2,859 mini-dramas planned and filed in the SARFT system, with a total of 69,234 episodes, a 10-fold year-on-year increase. But at the same time, the development of short plays is short, the works are mixed, and the themes are quite concentrated. According to the third-party data, the love theme represented by sweet pet drama accounts for more than 70% of the short drama market, which can be said to be "the only one".

It is indeed an important topic in the industry to attract audiences with short plays with minority themes represented by suspense. A pair of embroidered shoes tells the story well in a short drama series, enhances the texture of the drama series through details, creates an attractive sense of suspense, and achieves a breakthrough in word-of-mouth in many short dramas, largely because it brings many "fresh" and "curious" impressions to the audience.

Suspense theme is suitable for short plays not only because of sensory stimulation and brain burning pleasure, but also because of its unique narrative style and visualization. Judging from the final presentation and broadcast effect of the series, A pair of embroidered shoes created by Youku and Wannian Pictures has taken a solid step in the exploration of suspense short plays.

This also gives a more positive signal to the short play market. If short plays want to have more room for development, they need more themes and their quality must be improved.

On the other hand, a pair of embroidered shoes, in the form of ultra-short drama, has made a breakthrough in the suspense theme of a small group, which has also greatly broadened the track space of short drama and provided the audience with a brand-new drama experience.

From 2020 to now, Youku has launched a total of 492 short plays, accounting for half of the total market. In terms of themes, Youku short plays have gained a lot in such diverse themes as family marriage, women in ancient costumes, urban love and so on, represented by The Deadly Housewife and The Maid. The suspense theme of the Republic of China also made a good start for the platform to broaden the content boundary.

Summary:

The year 2022, when the short play broke out, is about to pass, and a pair of embroidered shoes, which is full of suspense, is about to usher in the final ending, and the truth of a series of strange cases in Pinghe Town will surface. The good performance of the play has also made Youku have a good harvest in the exploration of suspense short plays; In the fiery field of short drama, it is necessary for the platform to take root in the short drama track to lead the development of genre, find a breakthrough and promote quality content. It can be predicted that the short drama track in 2023, with the help of Youku and other platforms, will definitely bring more excellent works with more themes and better quality to the market.

* Original article, please indicate the source when reprinting.