People’s Online Haihai, May 26 (Ge Junjun) The reporter learned from the Shanghai Workers’ Security Mutual Aid Association that the "Shanghai Workers’ Mutual Aid Project 2020" and the "Shanghai Retired Workers’ Hospitalization Supplementary Medical Mutual Aid Plan" will be launched in 2020. Compared with the past, the payment standards of the two guarantees have been adjusted, and the protection intensity has been greatly improved. Among them, retired employees who plan to stay in hospital can get a maximum of 100,000 yuan. In addition, in the event of hospitalization, the insured person of the plan does not need to apply for payment, and the retirement hospitalization security fund will be directly included in the pension account of the insured employee.

"Shanghai Workers’ Mutual Assistance Project 2020" Basic Insurance for Community Participation

Target: qualified flexible employees

Flexible employees refer to self-employed people who have legitimate economic income, individual industrial and commercial households without employees, part-time employees who have not participated in basic old-age pension and medical insurance in the employer, and other flexible employees.

The basic insurance project of "Shanghai Workers’ Mutual Assistance Project 2020" is composed of three kinds of insurance: basic insurance for hospitalization, basic insurance for special serious illness and basic insurance for accidental injury. When the flexible employees are insured, they can choose one of the three guarantees, or they can also be insured at the same time.

The basic insurance for insured hospitalization needs to be met: men under 60 years old and women under 55 years old, who pay the basic medical insurance premium at a rate of 14%, are flexible employees who are covered by the basic medical insurance for employees in Shanghai and enjoy on-the-job medical insurance benefits. The basic guarantee fee is 120 yuan/person. The basic guarantee period is one year, from 0: 00 on June 2nd of that year to 24: 00 on June 1st of the next year. The cumulative maximum payment of security fund is 110,000 yuan, including 100,000 yuan for hospitalization basic security and 10,000 yuan for additional security for illness and death.

The basic guarantee for participating in special serious illness needs to meet: flexible employees under 60 years old for men and 55 years old for women. The basic guarantee fee is 55 yuan/person. The guarantee period of basic guarantee is one year, from 0: 00 on June 2nd of that year to 24: 00 on June 1st of the next year. The maximum guarantee for basic security is 20,000 yuan.

The basic insurance for accidental injury should meet the following requirements: flexible employees under the age of 60 for men and 55 for women. The basic guarantee fee is 15 yuan/person. The basic guarantee period is one year, from 0: 00 on July 1st of that year to 24: 00 on June 30th of the next year. The cumulative maximum payment of the security fund is 30,000 yuan, of which the maximum basic security guarantee for accidental injury is 20,000 yuan and the maximum additional security guarantee for accidental fire is 10,000 yuan.

People with flexible employment can apply for community insurance in June by presenting their ID cards to the service points (community affairs acceptance service centers) of various trade unions in this city.

"Retirees’ Hospitalization Supplementary Medical Mutual Assistance Scheme" will be insured in the community in 2020.

Target: eligible retired workers

"Retirement hospitalization security plan" is a supplementary medical security project undertaken by the Municipal Workers’ Security Mutual Aid Association to coordinate with the reform of Shanghai workers’ medical insurance system. It is mainly based on unit insurance and supplemented by community insurance, and helps insured retirees reduce the burden of hospitalization medical expenses through mutual aid mechanism.

In 2020, the community participants of the "Supplementary Medical Mutual Assistance Plan for Retired Employees" are social retirees without units who enjoy the treatment of "Shanghai basic medical insurance for employees" and retirees who are not organized to participate in the insurance.

The payment standard is divided into the following categories: those who are insured in the community, those who are insured for the first time within one year after their new retirement, and those who are insured again within one year after their insurance is broken. The payment standard is 365 yuan/person per year; Among the insured persons in the community, those who have retired for more than one year or have been out of insurance for more than one year (not more than two years) calculated from 2013, the payment standard is 730 yuan/person; From 2013 onwards, the payment standard for those who have retired for more than two years without insurance or have been out of insurance for more than two years is 1095 yuan/person. Among them, the year of uninsured or interrupted insurance does not enjoy the guarantee treatment.

The protection period of the plan is one year or less. Specifically, those who participated in the insurance in June: the guarantee period is one year, from 0: 00 on June 2 of that year to 24: 00 on June 1 of the next year. If a new social retiree is insured for the first time within 2 months after retirement, the guarantee period shall be from 0: 00 on the 2nd of the current month to 24: 00 on June 1st within the first anniversary.

During the guarantee period, if the insured person is hospitalized, hospitalized in the emergency observation room where the medical expenses are settled according to the hospitalization standard, seriously ill out-patient treatment and family sickbed treatment, the Shanghai Workers’ Security Mutual Aid Society will reimburse the medical expenses within the scope of the overall fund (or additional fund) at a rate of 50%-70%. Individuals can receive a maximum of 100,000 yuan in accumulated security.

Where the retired employees who participate in the "Retirement Hospitalization Security Plan" are hospitalized, there is no need to apply for payment. The Municipal Occupational Insurance Association will directly transfer the retirement hospitalization security fund to the insured employees’ pension bank account through mutual assistance security database and information data of social security departments and medical insurance departments. If you don’t want to wait for automatic payment, retired employees can also APPly online for hospitalization on the "with the application" app, WeChat "with the application" applet and Alipay applet. Retired workers who need SMS notification can go to the nearest street and town affairs acceptance center to register their mobile phone numbers.

From June 1st to June 30th, all the retired employees in this city who meet the conditions of "Retirement Hospitalization Plan" can apply for insurance at the windows of the community affairs acceptance centers in this city nearby. This year, they can also apply for "no meeting" through the mobile phone "with the application" APP, WeChat "with the application" applet and Alipay applet, and retired employees do not need to submit the original ID card and pension verification form, so as to truly realize "zero materials, zero meeting and zero".

According to the reporter’s understanding, the following four situations still need to be handled at the window: namely, there is no pension bank account in this city; Receipt of sporadic medical expenses in the field; Receipt of medical expenses for family sickbed; Medical expenses receipts for medical insurance burden reduction and mental illness. When handling on site, it is necessary to improve the relevant materials provided, such as pension bank account, hospitalization receipt, discharge summary and other materials.

Kaidu × Fuxi Laboratory released the research on silver-haired people in China.

According to PR Newswire, when the economy is gradually recovering, young people are more inclined to spend rationally; Older consumers have gradually adapted to convenient Internet shopping, paying more attention to healthy living and health care, and showing their market strength as the main consumer.

In 2024, Kaidu and Fuxi Laboratory, a domestic silver-haired health research platform, jointly launched a series of reports on the research of silver-haired people in China to explore the silver-haired market. The first issue of sharing: how do the silver-haired people look at "old" in the era of longevity, and how should brands understand "old" people.

First, the division of silver-haired people in China

In this paper, we will mainly focus on two types of silver-haired people aged 55-64 and 65-74.

Second, understand China’s silver hair from three dimensions

In addition to the objective and universal definition of "age", we should pay more attention to individual differences and gain a multi-dimensional insight into the silver-haired people in the long-lived era from the physiological, psychological and social levels.

1, the physiological level of self-perception-physical health is an important dividing line of aging.

It is an irreversible natural law that physiological function declines with age. However, with the social stability, economic growth and the development of medical science and technology, this process is gradually slowing down-life expectancy is prolonging and the period of health decline is delaying.

Physical function affects the lifestyle of the elderly. Appearance aging is only a superficial criterion for judging old age, while physical health is the essential dividing line of "old age". Behind the sound of "I am old" are various discomforts brought about by the gradual decline of physiological functions.

2. Self-cognition at psychological level-another key factor that determines whether you are aging or not lies in your mentality.

In addition to feeling aging through physical health, we should also examine aging from a psychological perspective. Many elderly people have "procrastination" and are not satisfied with their old age. Due to the change of professional role, the daily interaction between retired old people and colleagues is reduced, and the original pace of life is disrupted.

At the same time, with the evolution of family structure in China, "miniaturization" and "fewer children" lead to the phenomenon of living alone and empty nest. The opportunities for intergenerational communication among the elderly are reduced, the needs are not understood, and the family closeness index is declining, which leads to a series of mental health problems such as loneliness. In order to alleviate this psychological discomfort, the newly retired silver-haired people began to actively shift their life focus to the outside of the family and seek more positive interaction with the outside world. However, for older people with silver hair, limited by income, educational background and physical activity ability, their lives are more focused on the life track around their children.

In terms of values, one of the biggest characteristics of silver-haired people aged 55-64 is their strong sense of autonomy. They tend to consume for themselves and pursue a better quality of life.

Silver-haired people aged 65-74 have strong family dedication, are willing to contribute to their children, and often play the role of caring for the third generation, showing the characteristics of being unwilling to get old.

3. Self-orientation at the social level-the change of roles is inevitable.

From professional role to leisure role, from subject role to dependent role, the change of social role is also an important factor for the elderly to view themselves. Consumers aged 55-64 have just left their jobs, and they have a lot of free time after retirement. Therefore, they have more opportunities to try and realize various possibilities in life: to break away from family bondage, return to self, and actively pursue "relationship health" socially.

The enthusiasm of silver-haired people aged 65-74 in paying attention to social dynamics is often an important aspect for them to define whether they are "old". Their social network radiates outward with the small home where they live as the center, social activities are gradually reduced due to limited activity ability, and the gathering of friends/colleagues is gradually transferred from offline to online.

Third, the four behavioral trends of silver-haired people in China

1. Digitalization behavior has increased, from "Internet blindness" to "Internet busyness"

With the further popularization of the Internet, elderly consumers have gradually learned to enjoy the convenience brought by technology. Online shopping, online registration and other behaviors have become popular among consumers in first-tier cities, and elderly KOL has begun to appear. Like the topics that young people are concerned about, silver-haired people are as happy to share what they see and hear about wearing, eating, drinking and living online.

2. "Old-fashioned" is popular, and dressing up is no longer a patent for young people.

Internet has expanded the socialization of silver-haired people to a wider range of young people, and the elderly want to look younger than their peers. Dressing up is no longer the exclusive right of young people. Silver-haired people pay special attention to the problems of teeth, hair and skin. They actively take measures to make themselves beautiful through daily diet, health care products, cosmetics, exercise and even medical beauty technology.

3. Social attributes are enhanced, and the elderly "social cows" convey happiness.

From "individual health" to "relationship health", silver-haired people not only learned how to browse social media, but also became skilled participants. From hobbies to self-entertainment, to showing talents on social platforms, even starting classes, organizing group friends, and expressing self-style. They travel across a wider geographical space.

4. Enhance health awareness and strive to be a "high-quality" elderly person.

Under the policy propaganda, the concept of health care of silver-haired people has changed, their awareness of health prevention has increased, and their willingness to invest in health has been high. Silver-haired people have changed from pursuing "long life" to pursuing "healthy life", and each person has taken four or five different health measures, mainly including: exercise, paying attention to diet, paying attention to work and rest, and regular physical examination. Research shows that physical health, economic level/income, intergenerational relations, physical condition of relatives and friends, and education level/learning ability are the five major factors that mainly affect the health behavior of the elderly. These five key factors also distinguish the health involvement of individual differences of the elderly.

Original title: "Richer than youth, more leisure than middle age? Four behavioral trends of silver-haired people in China | Industry Report.

Read the original text

　　Beijing, August 19 (Xinhua)-It is reported that the four-year Olympic Games put forward high requirements for athletes to maintain their competitive state, and defending their titles can be said to be a very difficult challenge. Although some athletes missed defending their titles, they did not give up, persisted in training and fighting, and staged a "reunion after a long separation" with the Olympic gold medal.

　　[Sixteen years later, he won back the gold medal he sold]

　　Anthony Ervin, 35, is the oldest swimmer on the American swimming team. In 2000, when he was only 19 years old, he won the gold medal in the 50m freestyle and the silver medal in the 4X100 freestyle relay at the Sydney Olympic Games. At that time, he was regarded as a rising star of hope in Ran Ran.

　　However, in 2003, Owen suddenly announced his retirement and completely disappeared from the swimming world. In 2005, Owen auctioned off his Olympic gold medal on Ebay, and donated $17,000 from the auction to the survivors of the Indonesian tsunami.

　　On August 12th, local time, in the men’s 50m freestyle final of Rio Olympic Games, American veteran Owen won the championship in 21.40 seconds. Zhongxin.com reporter Futian photo

　　In the eight years after retiring, Owen tried many different lifestyles, from meditation to joining a rock band. He even fell into the mire of depression, got involved in a dangerous motorcycle accident and tried to commit suicide. He no longer tells others that he was a swimmer and an Olympic champion. In this way, Owen missed the 2004 and 2008 Olympic Games.

　　However, in 2008, he began to get better slowly, returned to school, and taught children to swim in swimming training camp. In 2011, Owen resumed swimming training for the competition. At the London Olympics, he won the fifth place. In 2016, the 35-year-old Owen was re-elected to the US Olympic swimming team and won gold medals in the 50m freestyle and 4X100 freestyle relay. Owen said that part of him wanted to know if he could win the medal back, and he finally did.

　　[Crossing the low tide and mistakes, Lin Yue reappears perfect performance]

　　Lin Yue was just 17 years old when he won the men’s synchronized 10m platform championship with his partner Huo Liang at the Beijing Olympic Games. However, after the peak in 2008, what awaits him is a few years full of ups and downs and struggles. On the one hand, he is still growing up, but he has to control his diet and insist on a lot of exercise training, which is very painful. On the other hand, the shadow of injury is also lingering.

　　At the 2012 London Olympic Games, Lin Yue did not participate in the synchronized 10m platform competition, but in the single 10m platform diving, he made a mistake in the fourth jump and lost the chance to win the gold medal, and finally only ranked sixth.

　　On August 8th, local time, in the men’s synchronized 10m platform final of Rio Olympic Games, China’s Lin Yue/Chen Aisen took the lead all the way and won the championship with a huge advantage. China also won the championship for four consecutive times. The picture shows Lin Yue (right)/Chen Aisen waving to the audience. Zhongxin.com reporter Du Yangshe

　　Once brilliant and ups and downs in recent years, Lin Yue has a mature temperament. After gritting his teeth to overcome this imperfect trough, Lin Yue set off again in Rio in 2016. In the early morning of August 9, Beijing time, he and his partner Chen Aisen performed perfectly in the final of the men’s synchronized 10m platform in Rio Olympic Games, winning the championship with a total score of 496.98.

　　Recalling the difficulties, Lin Yue said, "Fortunately, I persisted, and now I feel great."

　　[Winning the championship after 8 years, Long Qingquan’s "Return of the King"]

　　Long Qingquan, a weightlifter, also became famous at a young age. When he was under 18, he won the men’s 56kg champion at the 2008 Beijing Olympic Games, and was praised as another weightlifting prodigy after Turkish Mutlu. However, he was in the doldrums, lost to Wu Jingbiao in the championship and missed the qualification for the London Olympics.

　　On August 7th, local time, the men’s 56kg weightlifting competition was held in Rio Olympic Games, and Long Qingquan of China, the champion of this event in Beijing Olympic Games, broke the world record and won the gold medal again. The picture shows Long Qingquan lifting the barbell. Zhongxin.com reporter Futian photo

　　After a lapse of eight years, Long Qingquan reached the summit again in the 2016 Rio Olympic Games. He won the championship with a snatch of 137kg, a clean and jerk of 170kg, and a total score of 307kg, which broke the four-year unbeaten golden body of North Korean Yan Runzhe. More importantly, Long Qingquan also broke the world record of 305kg held by Mutlu for 16 years, and realized his former oath of surpassing idols.

　　After the game, Long Qingquan said, "After winning the Beijing Olympic Games in 2008, I had more ideas, but it stopped me. Now, my heart is calm again and I come to Rio with the mentality of fighting my opponent. " Being a father makes Long Qingquan feel more responsible, and his hard work is also to set an example for his son.

　　[From singles to doubles, Nadal’s road to gold medal]

　　At the 2008 Beijing Olympic Games, Nadal, the "king of red clay", won his first Olympic gold medal, which was an essential step for golden slam. By the 2012 London Olympics, Nadal, who was troubled by a knee injury, was forced to retire and missed defending his title.

　　Before the Rio Olympics, Nadal was in poor health. He was suspended due to a wrist injury, and he withdrew from the French Open and Wimbledon successively, and his world ranking also declined. However, Nadal’s love for the Olympic Games made him insist on participating in the Rio Olympics. He said: "I will do my best in all projects. The only thing I can say is that I will do my best. No one can take away my enthusiasm for the Olympic Games, and no one can change my will to win medals. "

　　On August 12th, local time, the men’s tennis doubles in Rio 2016 Olympic Games decided to win the gold medal. The Spanish team Nadal /M- Lopez defeated the Romanian team Meguia/Tekau 2-1 to win the championship.

　　Although he came to Rio as the flag bearer of the Spanish delegation, Nadal, who played both singles and doubles, was not the favourite to win the championship. In the men’s singles semi-final, he struggled for three sets and missed the final, and lost to Japanese player Nishikori Kei in the bronze medal battle. However, in the men’s doubles competition, Nadal’s combination with M Lopez created a surprise, beating the best players from all over the world to win the gold medal. For Nadal who has just returned from injury, this performance is bright enough. (End)

Under the trend of expanding the freight market in the same city, as a freight APP in the same city, how does cargo Lala occupy a place in the market and what interactive details exist? Let’s enter the product and explore together.

The main purpose of this product analysis is to let everyone know about the cargo pull, and at the same time, the author extracts, analyzes and optimizes the problems existing in the main operation process of the cargo pull, so that readers can understand the product more deeply and learn to analyze the product according to the usage scenario and user behavior.

This analysis report is used for product analysis defense, and the defense time is 15-25 minutes. Due to time constraints, it is impossible to cover everything, and only some contents are analyzed and optimized.

Product name: cargo Lala version: 3.8 device: iphone6s

Slogan: Pull the goods with a cargo lesbian.

First of all, let’s look at the first part of the product introduction. First of all, what kind of product is the cargo Lala and what problems are solved for users.

From the product positioning, concept, characteristics and other elements, we can sum up the cargo Lala in one sentence: there is only one cargo Lala.City Instant Vehicle Freight Platform, mainly to solve the same cityFreight demand (users) and freight resources (cars and drivers)The problem of poor matching.

What achievements have the cargo cheerleaders made? In 13 years, she set up a cargo Lala, and in 14 years, she entered Southeast Asia and China. In 15 to 17 years, financing was raised for four times, and hundreds of millions of yuan was raised, which opened cities, the number of drivers and the number of users, which was also very powerful in the market.

Not only that, cargo Lala is the only freight enterprise in the same city in China that insists on the double-track development at home and abroad.

After making a brief introduction to cargo Lala, we understand that cargo Lala is a product of same-city freight. What exactly is same-city freight?

Intra-city freight is to solve the last mile of urban freight, provide near or short-distance transportation, and meet the requirements of "single receipt of multiple products" and "multi-receipt of single products". The main targets of intra-city freight are moving users at C end and small users at B end (self-employed and small shops).

This year’s logistics report points out that express delivery in the same city will maintain a growth rate of 30% in the next five years and reach a market of 200 billion in 2020. The rapid growth of express delivery business in the same city also provides many opportunities for freight transportation in the same city.

Secondly, the moving market: the rental market in first-and second-tier cities is booming. According to the white paper released by 58 cities, tenants who move once every six months to two years on average have become the main components of the rental market, and moving accounts for the largest proportion of the traditional home service frequently used by mobile phone users.

Users, who need to pay freight charges, have to go through the platform, and the platform provides them with freight resources and carries out security guarantee. Drivers need to pay 1000 yuan security money when they stay in the platform, and they can purchase grade privileges, which can be divided into 399 and 699 per month. Both of these privileges can get high-quality orders first. Drivers can earn money by accepting orders on the platform. Then the revenue model of freight forwarding is: security fund pool, grade charge and other enterprise service fees.

From the function, we can see that the cargo Lala has realized the core demands of users, and the core functions are basically there. The first screen of the cargo Lala guides users to place orders directly, which also fully reflects the actions.Importance of tool products to efficiency. From the perspective of the whole information architecture, flat architecture for user operation efficiency.There has also been further improvement. The main functions of the product focus on the home page and personal center. The bulletin board mainly shows some activities and notices. (as shown below)

After understanding the freight market, the two core user groups of freight in the same city, and the core functions of freight pull, let’s deeply analyze the target users together, and take goal-oriented as the principle to extract the user’s behavior pattern.

When customers have freight demand, they need to find freight drivers. In this process, customers will encounter various troubles such as hard to find, high price, opacity, insecurity and uneven drivers. Even if you find a freight company, you should make an appointment 1-2 days in advance. At this time, the freight company will dispatch drivers to transport the goods.

In the whole process, the freight company will cause a partCost consumptionFor example, car rental, driver’s salary, venue rental and so on, this part is actually inConsume the driver’s profitAt the same time, the cost of user payment has also increased. The freight company finds the driver and the driver communicates with the user to complete the order. For drivers, problems such as low income, difficulty in taking orders, unstable income, difficulty in breaking through the wage bottleneck, and arrears of wages by freight companies also appear everywhere.

DeintermediationIt is what some other freight platforms, such as cargo Lala, do. Users directly connect with drivers through the platform to complete the transaction.

Users want to save time, money, worry, effort and security in the process of freight transportation. In this large scale, we deeply explore the needs of users through user research.

Moving group:

Self-employed and small companies:

According to the requirements extracted from the character model, the function cloud map is derived. Instant calling and car reservation bear the brunt, and the collection of prices and related routes are also important functions for users. Our next interactive optimization will also be carried out in these key functions.

Now, the functions are divided according to different groups of people, so that we can see more clearly what functions the cargo lesbian has done for these two groups, or what functions should be added. After that, we will model the scene according to our functional classification.

Functions corresponding to common requirements:

Functions corresponding to different requirements:

Young moving groups use scene modeling.

Scenario modeling of small B-end user groups

We have talked so much through investigation and modeling, and then we will explore further.How do cargo cheerleaders satisfy these scenarios?Yes, what are the problems? We will also optimize the core functions and processes in our products based on research and character modeling.

The whole product is light, easy to use, the core process can meet the needs of users, and the consistency is not bad, but we know that there is no best but better. I will find some places that are doing well and what needs to be improved to explain to you.

First of all, let’s look at the most core page, the first screen, after the first screen is opened, the three elements of the first screen, who I am (the logo of the cargo lesbian), what content I have (the choice of the car type) and what content attracts me (the price display), so there is nothing to talk about, which is very wrong here.

With the choice of switching between different models and locations, intelligent calculationbear the costLet users know clearly what they need to spend, and get the most concerned information for users at the first time, which is helpful to improve product orders.Conversion rate

Confirm order page

Intimately added the choice of "extra demand" and the space for filling in notes, so that users have other extra needs, which well meet the results of our research.Users need to carry and other additional services..

Not only that, in this page, the amount used and the delivery time are emphasized again, so that users can have a clearer understanding of the order. All these have promoted the transformation of orders.

And as can be seen from the above figure, the product designconsistencyRelatively speaking, it is still good.

Send all nearby drivers page:

After booking the vehicle, while waiting for the driver and the user waiting, the radar scanning gives the user a sense of sight and a good impression in terms of sensory attraction. It also relieves the anxiety of users in the waiting process.

"pending shipment" page

After the driver takes the order, the driver’s information is displayed, such as the driver’s star score, license plate number, car type and other information. These functions have solved the problem in our character model: user.Worried about the driver’s irregular attendancePain points in other aspects. Telephone communication and instant communication with drivers will further enhance the trust of users, further enhance the transformation and increase the sense of experience.

The contents displayed on the right are: drivers can be changed, orders can be cancelled, orders and complaints can be shared, and it can be seen that the product is also thoughtful about fault tolerance (orders can be cancelled or changed in case of wrong orders or special circumstances) ~

We know that moving is a relatively low-frequency behavior, and there are moving groups, which are one of the main groups in freight transportation in the same city, so we have to think about how to get more new users. When we use the product, before we open the APP to place an order, there will be an activity pop-up box that invites friends to activities, and there will also be invitations and prizes in the personal center. The bulletin board has been making unremitting efforts to send some activities and the like. Therefore, the cargo Lala is also making unremitting efforts in pulling new ideas ~

On the whole, cargo Lala has done a relatively good job in core functions. But no one is perfect, and the products are the same. There is no best, only better ~ Let’s look at some shortcomings in the APP.

Overall operation process combing

First, after opening the APP and entering the home page, the first step: choose the model–choose the destination; Part II: Select requirements–fill in comments–enter your personal information–click Next; The third part selects the relevant payment method to complete the payment; The fourth step is to enter the waiting page after the payment is completed. (The main flow chart is as follows)

Normally, after waiting for a few minutes, a master will take the order. After taking the order, the master’s information will appear, and relevant communication can be carried out. Then the driver will arrive within the specified time, load and transport. After completing the whole process, click OK to complete the order, complete the freight, and then evaluate the driver. If an invoice is needed, fill in the electronic bill information to complete the whole process.

Special circumstances that may occur in this process.

The whole process is perfect, so what should I do when there are special circumstances? For example, after waiting for more than 200 minutes after payment, the driver has not taken the order. Another example: I made an appointment to pick up the goods tomorrow, and the driver will arrive tomorrow. What will the user do during such a long waiting time?

User waiting time and patience research (user waiting scene and behavior analysis)

What will the user do? Wait, we mentioned in the character modeling earlier that we hope to find the freight driver quickly and make a quick match before shipping. If not, what will the user’s psychology be like?

We have done research on the patience of users when they wait.User Waiting Scenarios and Behavior AnalysisAs shown below:

When the page shows that the nearby drivers are being notified, but no one answers the order after three minutes, they may put their mobile phones aside and do other things first, and then open the APP after 10 minutes. This is the behavior pattern we extracted from the investigation. But at this time, what hAPPens when the user picks up the phone again and opens the app?

What hAPPens when you close the app and reopen it?

At this time, after opening the APP, I entered the home page. At the moment, what about the order? Is it gone? Wait that long for nothing? So much information is written in vain. If I really need to move or transport goods, I will consider whether to do it again. Ok, let’s do it again ~

The order was not found. What happened to the new order?

Once again, go through the process just now, fill in the information–complete the information–submit the order–when paying, remind me: "The goods are coming to match the driver for you, please wait a moment".

The deep routine makes the user collapse. Finally, I have to find out where my order is, and I found the order I placed before in the personal center-orders, third-level page.

Summarize the problems and propose solutions.

Question:The order was not completed and did not exit the APP. It was difficult for novice users to find the original order without any prompt.

Judgment basis (scene combing):From the scene, our research results show that the user’s order is not completed, and when he exits the APP and re-enters, it is hidden in the three-level page of "My-Order-Order Details", so novice users find it difficult to find the order position, and they will mistakenly think that the order has failed or there is a problem, and resubmit the order, causing unnecessary trouble.

Solution:Add "head reminder"

Effect:Solve the problem that the user can’t find the order after opening it; On the other hand, it also increases the system activity.

Users need to collect, and products attach importance to collection, but it is still not perfect.

From the research (in the modeling of self-employed individuals or small freight companies surveyed by users), we draw the conclusion that the collection of routes is a function that small B-end users are very concerned about and should also pay attention to. The function of collecting routes by freight Lala is not particularly perfect. In the second part, we improve the collection function to make it finish.

In this page, we can also prove that our research is accurate. Not only the users of the small B-end attach great importance to the function of "collecting routes", but also the cargo girl herself attaches great importance to the function of "collecting routes", and the function of "collecting routes" appears in many pages.

The problem is that there is no beginning and no end, and the collection page cannot be found.

I collect routes, and when I want to use them, I find that I can’t find my collected routes ~

Just now, we talked about the necessity of collection. Let me add one more point here. In the user survey, self-employed individuals and some small companies have the demand for collection routes. Because there are fixed customers and fixed addresses, it is necessary to collect routes.

Summarize and propose solutions.

There is a problem:There is a collection function, no collection list, a beginning and no end.

Judgment basis:

1. The necessity of the existence of collection, we talked about the reasons in the previous investigation;(in character modeling and scene modeling)
2. In the early stage, a large number of places had the collection function, which could keep the data well, which was considered as a more intimate experience, but the collection list could not be found, which made the experience decline.

Solution:The Favorite Route is placed below the input address.

Effect (reason):

1. Responding to the collection in front, we have achieved the beginning and end, improved the experience and improved the product process.
2. It is placed below the input address, which is convenient for users to find the list at the first time and select the collection route, thus improving the efficiency of user operation.
3. Conform to the design principle of efficiency first as a tool product.

Quick contact selection or change-analysis of existing processes

When placing an order, when filling or changing contacts in Part 2, you can click Address Book–Enter Address Book List–Enter Contact Details Page–Select Contact Phone–and complete the number replacement.

So what happens when we enter the contact details page?

When entering the contact details page, what will the user do and what problems will arise? –heavy operating load

There is a problem:After entering this page, the operation is too large. Dare you call the phone number? Users are generally afraid to click, because of the cognitive inertia of IOS, click on the phone number = dial.

Judgment basis (user test and scene judgment):We did a test, five people used this function, three people selected long press on this page to copy, and then returned to confirm the order to paste, and two people clicked the mobile phone number to complete the replacement, and five of them had doubts and hesitation in this link.

Special consideration:We may say why we can change the number without directly accessing the phone number in the address book list and entering the details page. If so, it will be very troublesome when there are two numbers in one name.

Modify the scheme-self-send address book display style

Modification scheme and feasibility:

At this time, we thought, since we can get the phone’s address book and the details page of the address book, can we get all the phones in the address book directly? The answer is yes.

We will get the phones in the address book in the mobile phone and rearrange them. We will judge the entries with multiple numbers in a person’s name. After the judgment is successful, we will fully display the information and redesign the address book in the APP. As shown below:

Effect:

1. Reduce operation steps and improve operation efficiency; At the same time, the situation of operating load in the original design is avoided.
2. The name and phone number are displayed at the same time, which makes the information clearer and helps to make the right choice at one time.

OK, that’s all for the product overview and some product optimization. Because of the time, we have to make a short summary next.

Simple summary:

From our above product introduction, analysis and optimization, we can be sure that the products of Cargo Lala are relatively good in terms of core functions and core processes, although some details can be made more perfect. On the user side, the number of users of cargo Lala is relatively above the average level in the industry. On the user side, we need to further expand publicity and further accumulate users. Freight Lala has a certain group cognition, but it is still on the road of freight transportation in the same city, making continuous efforts ~

The commercial exploration and product-level thinking of cargo Lala will be elaborated in the next article. Please pay attention to the next article "Product Analysis: Cargo Lala APP-–(Product Q&A and Thinking)".

　

This article was originally published by @ Shubo. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from PEXELS and is based on CC0 protocol.

　 　 　 　

　 　 　 　1905 movie network news The only youth film in the summer is released today.The film released the movie viewing strategy, which revealed the four highlights of the film and aroused the audience’s expectations. Directed by Hua Ming, with Peng Huaiyi as the chief producer, starring Neo, Peng Yuchang and Cass, and starring Kyle with special friendship, this film tells the story of three teenagers in their youth who are eager to return to the past, make up for their regrets and save their friendship. The film vividly reproduces their youth in a different narrative way, and also reminds everyone of memories of youth.

Breaking the routine fantasy campus youth story

Different from the traditional youth films on the market, Going Back to the Past and Embracing You broke the narrative style of previous youth films, taking "going back to the past and embracing the past" as the main line, blending fantasy elements in a different misplaced time and space, and telling the audience the unforgettable memories of youth of a group of passionate and "daring" teenagers. The reason why such a fantasy youth film was filmed, director Hua Ming said that there are many types of youth films on the market today, and how to break through the public’s inherent cognition of youth films is the key to whether the film can break through. Therefore, in the early preparation process of the film, the director and the team decided to add fantasy elements to make the film more imaginative, and this bold attempt really made the audience shine. In addition to innovation, the film also faces many challenges. Director Hua Ming once said: "In the filming process, the biggest challenge for me is the design of visual effects in the film, because this youth campus film is different from ordinary normal realistic youth films. Therefore, I also hope to give the audience some fresh and different visual effects, which is also a very challenging place for me. "

The only youth film with the highest value in summer file

Taking stock of the summer file period, many types of films are gathered. As the only youth film in the summer file, the addition of innovative storylines and fantasy colors has made the film not released, which has aroused the audience’s continuous concern and expectation. At the beginning of the film "Go Back to the Past and Hug You", three starring school uniforms were exposed in the same frame. The high value and full sense of youth of the starring actors made many viewers call it "the only youth film with the highest value in the summer file". Neo, Peng Yuchang, and Cass, the three new generation actors, have won the praise of countless audiences for their unique recognition and intense performances. The first collaboration of the three young actors on the big screen not only formed the trio with the highest value in summer, but also made the film more prominent in the sense of youth.

Too hard, Neo Peng Yuchang personally challenged the difficult diving.

In addition, in the "Save" poster released by the film today, Zhang Ziyang, played by Peng Yuchang, sinks into the sea alone, while Gosling, played by Neo, struggles to save his friend Zhang Ziyang. It is worth mentioning that many dangerous diving scenes in the film are completed by the actors themselves, and their professionalism has won unanimous recognition and praise from the public. It is understood that in order to present the role more perfectly, Neo shot 60 times for only one diving scene. Neo himself said: "Any slight imperfection will affect the presentation of the role. I have tried diving scenes many times, and I hope to interpret the role more perfectly." In the play, in order to show the diving scene more truly, Peng Yuchang was tied with heavy objects during the filming process, showing the feeling of sinking into the sea. After the film was finished, Peng Yuchang lost 10 pounds because of the play, which was enough to see the hard work in the filming process.

Youth stories arouse the collective resonance of the public.

In order to cooperate with the release of the film, the film also released a video "Who do you want to hug in the past?" In the video, the adults in the city seem to forget their memories when they are running around, but when they stop, they realize that their youth has left them for a long time. "If you could go back in time, who would you want to hug?" When asked this answer, it seems that many people’s first reaction will be silence. If I can go back to the past, I want to hug myself who fought alone in a big city. I want to hug my parents; Or maybe I want to hug a friend I haven’t contacted for years. If we can really go back to the past, can we really make up for the past regrets with hugs, and can the youth in our memory become a little different because of this hug? The story of the film "Go Back and Hug You" resonated with the audience to the greatest extent, leading the audience to face the period of youth that they don’t want to forget or mention in their hearts. In fact, looking back at our youth, it seems that everyone has experienced the pull of youth, and isn’t it that each of us, like the people in the film, has reached a reconciliation with our own life after repeated regrets and trial and error?

　

The movie "Go Back to the Past and Hug You" landed in the national cinema on July 26th.

Recently, the short play "Maze with Cats" with the same name, which was adapted from the popular comics serialized exclusively by Miley Miley, was officially announced to be broadcast on the platform of Miley Miley on September 2, with a total of 24 episodes, each with 10 minutes.

Bilibili 200 million read comics of the same name and adapted 3.8 billion box office actresses to join the starring role.

The mini-play Labyrinth with Cats was adapted from a phenomenal comic book of the same name with a reading volume of 200 million in bilibili. Since its launch, it has attracted the attention of a large number of comic fans and audiences. The creative team of the play is very strong, directed by director Shen Kemin, written by Ying Jun and Li Yajie, and brought together a number of new powerful actors such as Carmen Tong, Pan Zijian, Zhang Xince, Chen Peisu, Xing Wen and Bai Jiahao.

Among them, Carmen Tong, the actress Jiang Zhi (who has a cat), is a hot actress in the entertainment industry in recent years. He has appeared in famous films such as Exorcist in Tuodi, Spring Festival, I always liked you, The Thief Show, and Put All Your Eggs on it. In the explosive anti-fraud movie "Put All Your Eggs", which won 3.8 billion box office in 2023, Li Shuang, Gina’s "poison best friend", played by Tongan, left a deep impression on the audience. In order to trick her good friend Anna into the pit, Li Shuang flaunts the benefits of working abroad and constantly stirs each other’s heartstrings. It seems that every word is for the sake of girlfriends, but the "sly" look behind the smile reveals its nature. With a smile of seven points and a calculation of three points, Tongan has vividly interpreted the scheming of Li Shuang, a "poisonous girlfriend". Jiang Zhi (with a cat), the heroine of the miniseries Labyrinth with a cat, has a sunny and lively interpretation style, which perfectly interprets the image of a female cartoonist who is "confused on the surface, but sober in fact".

In the production of drama series, the miniseries "Labyrinth with Cats" also made great efforts. In order to restore comics to the greatest extent, we not only carefully created a number of fantastic scenes, but also presented a real and imaginative world to the audience through delicate lens language and vivid sound design. In addition, the drama also incorporates a lot of humorous elements and romantic plots, making the whole drama in a relaxed and pleasant atmosphere without losing depth and connotation.

The cross-dimensional fantasy adventure of the heroine of atypical sweet pet comedy

The mini-play "Maze with a Cat" tells the story of a new female cartoonist, Jiang Zhi (Tonga Wen Shi), who accidentally fell into a coma during the bottleneck period of her creation, and entered her own cartoon world, becoming the heroine "with a cat" and launched a high-energy adventure integrating fantasy, crossing, dimensionality, funniness, romance, suspense, reversal and other elements. In the play, Jiang Zhi not only looks for the truth about the death of his adoptive parents in the comic book world, but also understands the true meaning of his own creation. In this process, the interaction between her and various characters is full of interest and warmth, which makes the audience feel the power of love and courage in a relaxed and happy atmosphere.

As an "atypical" miniseries, The Labyrinth with Cats has three highlights that attract the audience. First, I didn’t treat the protagonist as a decoration. Although Jiang Zhi, the heroine’s female cartoonist, went through her own comic works to find the villain, it was not as smooth as other comic protagonists, and even the story changed because of her haste. The road to finding villains has repeatedly hit a wall and is full of dangers. While following Jiang Zhi’s exploration journey, the audience has added a sense of worry and curiosity. Second, the audience was not treated as an outsider. Because Jiang Zhi is wandering in his own comic works, he can interact with the off-screen audience anytime and anywhere to seek audience recognition. This novel setting makes the audience no longer just bystanders, but also participate in the plot, immersive experience of the fantasy adventure with cats. Third, I didn’t take comics as a gimmick. The cartoon Labyrinth with Cats has over 200 million readers and a large number of loyal fans in bilibili. When the screenwriter changed it, he adopted the light comedy style, leaving suspense at the end of each episode, which made the story innovatively counter-routine, and I believe it could bring different surprises to the original party.

Gao Yan sprinkles sugar all the time, and many elements attract young audiences.

In the miniseries market with serious commercial competition and homogenization, Labyrinth with Cats has attracted a wide audience with its rich story content and unique cross-dimensional setting. In addition to the main line of comic adventure full of fantasy colors, the feelings of the male and female hosts going in two directions run through the whole play, and sprinkling sugar and sweet pets is a major selling point of this atypical short play. Whether it is a young audience who likes fantasy adventure, a love fan who prefers sweet pet drama, or a mystery fan who is keen on suspense reasoning, they can find their own fun in this drama. What makes the audience look forward to is that the actors led by Carmen Tong and Pan Zijian are quite eye-catching, and they have gained an eye-catching point and competitiveness in the sweet pet drama market.

"Labyrinth with Cats" was finalized in bilibili on September 2nd, marking the coming of a cross-dimensional sweet whirlwind. Under the guidance of the industry development direction of "small but fine, short and beautiful" proposed by Feng Shengyong, director of the Network Audio-visual Department of the State Administration of Radio and Television, the mini-drama "Labyrinth with Cats" jointly produced by Zhejiang Dream Xingshengyuan Film and Television Culture Co., Ltd., Beijing Xiaokeying Painting Culture Co., Ltd., Beijing Maobius Culture Co., Ltd. and Sichuan Xifa Film and Television Media Co., Ltd. is expected to become a masterpiece leading the new trend of mini-drama with its unique creativity and high quality production.

Youth is the future of the country and the hope of the nation. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has been caring for the development of youth and attached great importance to youth work. He has attended many youth activities, had discussions and exchanges with young people, replied to young people’s speeches, and put forward a series of important expositions on youth work. At the symposium of intellectuals, model workers and youth representatives held a few days ago, the General Secretary of the Supreme Leader raised ardent expectations for young people, demanding that the vast number of young people fully display their ambitions and passions, have ideals, temper their character, work hard on the ground, and constantly write a chapter of the era dedicated to youth. General Secretary Supreme Leader’s important exposition on youth work is comprehensive, systematic and rich in connotation. Starting from communist party’s ruling law, socialist construction law and human social development law, standing at the strategic height and the forefront of the times, grasping the world trend and historical experience, he gave scientific answers to questions such as how to understand youth, how to lead youth through education, how to give full play to the role of youth, and so on, which embodies the high unity of theory and practice, the organic unity of history and reality, and the coordination of world vision and China perspective. In-depth study of the important exposition of the Supreme Leader General Secretary on youth work is of great significance for grasping the pulse of youth, leading youth development and doing a good job in youth work under the new situation.

To grasp the ruling law of the Communist Party of China (CPC), young people should be brave to be pioneers, pioneers and devotees who are at the forefront of the times.

A far-sighted nation always pays attention to the youth; A far-sighted political party always regards youth as an important force to promote historical development and social progress. Both positive and negative experiences show that the greatest advantage of being in power is to win the youth, and the greatest risk of being in power is to lose the youth. Winning the youth can win the future.

In various historical periods of China’s revolution, construction and reform, the Communist Party of China (CPC) always attached great importance to, cared for and trusted the youth, and placed ardent expectations on the younger generation. The Communist Party of China (CPC) has always regarded youth as the future of the motherland and the hope of the nation, and has always regarded youth as a new force in the development of the cause of the party and the people, and has always supported young people to realize their ideals in life in the great practice of revolution, construction and reform. In the ranks of our party, there are always active advanced young people with lofty ideals, full of vigor and courage to innovate and create. Representing, winning and relying on the young people is an important guarantee for our party to keep moving from victory to victory since its founding 95 years ago.

General Secretary Supreme Leader’s important exposition on youth work grasps communist party’s ruling law, focuses on consolidating and expanding the youth mass base of the Party’s ruling, and profoundly expounds the important role of contemporary youth in the development of the times. On May 4, 2013, General Secretary of the Supreme Leader profoundly pointed out during a discussion with outstanding youth representatives from all walks of life: "History and reality tell us that if the younger generation has ideals and responsibilities, the country will have a future, the nation will have hope, and there will be a steady stream of powerful forces to achieve our development goals." "Looking forward to the future, the younger generation of our country will certainly have much to offer, and it will also have much to offer. This is the historical law of’ the waves behind the Yangtze River push the waves before’ and the youth responsibility of’ one generation is stronger than the next’. " On May 4th, 2014, when talking with Peking University’s teachers and students, General Secretary of the Supreme Leader pointed out: "Every generation of young people have their own opportunities and opportunities, and they must plan their lives and make history under the conditions of their own times. Youth is the most sensitive barometer to mark the times. The responsibility of the times gives youth, and the glory of the times belongs to youth. " In a congratulatory letter to the 12th National Committee of the All-China Youth Federation and the 26th National Congress of the All-China Federation of Students, on July 24th, 2015, General Secretary of the Supreme Leader pointed out: "The future of the country, the destiny of the nation and the happiness of the people are the important tasks that contemporary China youth must and will undertake." On April 26, 2016, at the symposium of intellectuals, model workers and youth representatives, General Secretary of the Supreme Leader pointed out: "To build a well-off society in an all-round way, the vast number of young people are fresh troops and commandos." "The Chinese dream of realizing the great rejuvenation of the Chinese nation,We need generations of aspiring young people to continue their struggle. "These expositions are the new orientation and requirements of the Supreme Leader’s General Secretary for the historical responsibility of China youth, which fully embodies the full trust and ardent expectations of the CPC Central Committee with the Supreme Leader as the General Secretary for contemporary youth.

General Secretary of the Supreme Leader adheres to the basic viewpoint of Marxist youth view, enriches and innovates the Communist Party of China (CPC)’s youth thought, and points out the direction and scientific path for young people to grow into talents. General Secretary of the Supreme Leader pointed out many times in his heart-to-heart talks with young people: "Only by integrating the ideal of life into the cause of the country and the nation can we finally achieve something." "Working hard with the people, advancing with the motherland, serving the people and contributing to the motherland are the correct direction for contemporary China youth." "Contemporary youth in China must devote themselves to the great struggle of the people if they want to make a difference. Only by working with the people can youth be bright; March forward with the people, and youth can be high; Dream with the people, and youth can have no regrets. " Since 2013, General Secretary of the Supreme Leader has written back to "Benyu Volunteer Service Team" of Huazhong Agricultural University, to Zhang Guangxiu, a university student village official, to representatives of western education graduates of Baoding College in Hebei Province, and to "Nanjing Youth Olympic Volunteers" to encourage them to grow their talents in grassroots practice. Choosing to reply to grassroots youth representatives such as volunteers, university student village officials, and western education graduates reflects the ideas and concepts of the Supreme Leader General Secretary in cultivating young people in grassroots practice. The General Secretary of the Supreme Leader pays special attention to and pays attention to young people’s growth in practice and becoming talents at the grassroots level, marking the coordinates of the times and grassroots orientation for the road of contemporary youth’s growth and talents, and marking the background of hard struggle. As General Secretary of the Supreme Leader said: "In youth, if you choose to suffer hardships, you choose to gain, and if you choose to give, you choose to be noble.A little more beating, setbacks and tests in youth is conducive to a good life. "

It is an important goal of the party’s youth work to make young people grow into talents. During the discussion with outstanding youth representatives from all walks of life, the General Secretary of the Supreme Leader put forward "five hopes" for young people to "strengthen their ideals and beliefs, practice excellent skills, be brave in innovation and creation, be determined to work hard and temper their noble character". During the discussion with Peking University’s teachers and students, the Supreme Leader’s General Secretary put forward the "Eight-character True Classics" of "being diligent, Xiu De, discerning and steadfast" to young people. On July 24th, 2015, in a congratulatory letter to the 12th National Committee of the All-China Youth Federation and the 26th National Congress of the All-China Federation of Students, the General Secretary of the Supreme Leader put forward the "sixteen-character formula" of "aiming high, paying equal attention to both ability and political integrity, cultivating both sense and reason, and being brave in pioneering" to young people. From "five hopes" to "eight-character scripture" and then to "sixteen-character formula", it is a concentrated expression of the exposition on the growth of contemporary youth in the important exposition of the Supreme Leader General Secretary on youth work, which not only embodies the consistent requirements of the party for young people, but also profoundly reveals the inherent law of the growth of young people and puts forward new requirements for advancing with the times. Strengthening ideals and beliefs is the core soul of young people’s growth and success, practicing excellent skills is the solid foundation of young people’s growth and success, being brave in innovation and creation is the requirement of the times, being determined to work hard is the spiritual pillar of young people’s growth and success, and tempering noble character is the foundation of young people’s growth and success. "Diligence, Xiu De, discernment and sureness" is an important way to realize "five hopes". The "sixteen-character formula" of "aiming high, paying equal attention to both ability and political integrity, cultivating both sense and reason, and being brave in pioneering" is a further expansion and sublimation of "five hopes"

Grasping the law of socialist construction, youth is the backbone of realizing the Chinese dream.

Building socialism in China, a large developing country with a population of more than one billion, is an unprecedented undertaking, full of hardships and creativity, which requires unremitting efforts from generation to generation. Focusing on upholding and developing Socialism with Chinese characteristics, the 18th National Congress of the Communist Party of China painted a grand blueprint for building a well-off society in an all-round way and accelerating socialist modernization, and issued an era call for marching towards the goal of "two hundred years". Realizing the Chinese dream of the great rejuvenation of the Chinese nation is a future-oriented cause and a long and arduous process, which requires generations of aspiring young people to continue to struggle.

General Secretary Supreme Leader’s important exposition on youth work grasps the law of socialist construction, clearly and profoundly expounds the relationship between the realization of the Chinese dream and the youth movement in China and the development of contemporary youth, and emphasizes that striving for the realization of the Chinese dream is not only the historical mission entrusted by the times, but also the best stage for contemporary youth to achieve all-round development. Youth is the most active, energetic and creative force in China’s social development, which contains strong energy to promote historical development and social progress. In the journey of realizing the Chinese dream, youth is an indispensable social group and a promising backbone. General Secretary of the Supreme Leader pointed out that the Chinese dream belongs to us and to the younger generation. The great rejuvenation of the Chinese nation will eventually become a reality in the relay struggle of the vast number of young people. In the journey of realizing the Chinese dream, young people establish a common ideal, and the realization of the Chinese dream will have an endless source of strength; If young people persist in working together, the realization of the Chinese dream will gain a broader and more solid mass base. To realize the Chinese dream, we need not only young people, but also young people, so that the stage for young people to make contributions is unprecedented and the prospect for their dreams to come true is unprecedented. In the great practice of realizing the Chinese dream, we can write magnificent youth and realize the value of life.

As a group with vitality and creativity, young people always clearly show the two characteristics of a growing natural person and a social person whose sociality is forming. On the one hand, youth is the most active and dynamic force in the whole social force, full of vigor, quick thinking, strong learning ability, quick acceptance of new knowledge, least outdated ideas and most creative energy. On the other hand, the world outlook, outlook on life and values in youth are taking shape, lacking social life experience and weak ability to distinguish, showing the characteristics of plasticity and futurity. Therefore, if young people want to achieve social integration and self-development, they need correct values guidance, strong power support and solid realistic foundation. The Chinese dream is put forward by inheriting history and thinking deeply about reality and future, and rooted in Socialism with Chinese characteristics’s grand cause. Its historical logic, realistic logic and theoretical logic provide social foundation and realistic provisions for contemporary youth to choose and establish their life ideals. Adhering to the China road, carrying forward the spirit of China, and condensing the strength of China provide convincing content for the education of ideals and beliefs for young people; The appeal and centripetal force of the common ideal points out the direction and reference for young people to choose and establish individual ideals, which is conducive to stimulating the group consciousness and individual consciousness of contemporary young people to take responsibility.

General Secretary of the Supreme Leader put forward clear requirements on how to lead the youth with Chinese dream education. He stressed that the Chinese dream should be used to lay a solid foundation for the common thinking of the vast number of young people, educate and help them to establish a correct world outlook, outlook on life and values, and always love our great motherland, our great people and our great Chinese nation, and firmly follow the Party’s China road. It is necessary to use the Chinese dream to inspire the young people’s sense of historical responsibility, carry forward the glorious tradition of "the party has a call and the group has actions", identify the starting point and combining point of their own work in the overall work of the party and the state, and organize and mobilize the young people to support reform, promote development and maintain stability.

Grasping the law of the development of human society, young people shoulder the common responsibility and are a sustainable force to promote global governance.

For human society, youth is the future leader and builder. Statistics show that there are 1.2 billion young people in the world, 87% of whom live in developing countries. Development is the theme of the contemporary world, and it is also the basic right and common aspiration of billions of young people. The General Secretary of the Supreme Leader coordinates the domestic and international situations, scientifically understands the development law of human society, accurately judges the development trend of the world today, attaches great importance to the basic and strategic position of youth in global governance, and has repeatedly published an important statement that youth is the future of the country, the future of the nation and the future of the world, emphasizing the role of youth as a bridge in national communication and exchange, encouraging young people around the world to realize their common responsibility in global governance and make due contributions to the sustainable development of human society.

General Secretary of the Supreme Leader has repeatedly stressed that "the turn of the country lies in the blind date between the people", and "blind date between the people" should start from the youth. Youth is the messenger of sowing friendship, the builder of friendly relations and the promoter of deepening cooperation. Broadening the international stage of youth development, giving full play to the role of youth as a bridge in international exchanges, focusing on cultivating China youth with an international perspective, and grasping the foundation of international mutual trust from youth are the important contributions of General Secretary Supreme Leader to youth work. On March 23, 2013, General Secretary of the Supreme Leader pointed out in his speech at Moscow Institute of International Relations in Russia that youth is the future of the country, the future of the world and the future of Sino-Russian friendship. It is expected that more and more Chinese and Russian youths will take over the baton of Sino-Russian friendship and actively participate in the friendship between the two peoples. On September 7, 2013, General Secretary of the Supreme Leader pointed out in his speech at Nazarbayev University in Kazakhstan that youth is the future of the nation. Youth is a new force in people’s friendship. Young people are similar in taste and congenial in spirit, and they are the easiest to get along with and form pure friendship. On November 26th, 2013, General Secretary of the Supreme Leader pointed out in his congratulatory letter to the second China-Vietnam Youth Gala that youth is the future of the country and the hope of the nation. The long-term friendly future and hope of the Chinese and Vietnamese people are pinned on the youth of the two countries. It is the unshirkable mission and responsibility of the youth of China and Vietnam to take over and pass on the baton of Sino-Vietnamese friendship. I hope that the young people of the two countries will strive to be the inheritors of the traditional friendship between China and Vietnam and the new force of friendly cooperation. On April 1, 2014,In his speech at the European Institute in Bruges, Belgium, General Secretary of the Supreme Leader pointed out that young people are the most energetic and full of dreams. The future of China belongs to the younger generation, the future of Europe belongs to the younger generation, and the future of the world belongs to the younger generation. I hope that students from China and Europe will look at the world with equality, respect and love, and look at different civilizations in the world with an attitude of appreciation, tolerance and mutual learning, so as to promote mutual understanding between the people of China and Europe, between China and Europe and other countries in the world, and make the planet we live in a better place with youthful vitality and youthful struggle. On July 4, 2014, General Secretary of the Supreme Leader pointed out in his speech at Seoul National University in South Korea that youth is the future of China and South Korea and the future of Asia. Youth makes the nation prosperous, while youth makes the country strong. Young people are full of vigor and dreams, and they are also the easiest to communicate and understand each other. Only wonderful youth can leave wonderful memories of life. I hope that the young people of the two countries can learn from each other and enhance their friendship. They will be faithful successors of Han Youyi and strive to be active participants in the revitalization of Asia.

Today’s community of human destiny needs young people to shoulder heavy responsibilities more than ever before. By 2030, the number of young people in the world is expected to increase by 7%. "The future belongs to the younger generation" is not only the necessity of intergenerational replacement, but also means that young people will have the right to speak sooner or later and become the mainstay of social development. On the other hand, it also means that young people are rich in fighting consciousness, challenging spirit, innovative vitality and other characteristics, which will certainly affect the process and trend of human civilization more profoundly. On October 26, 2015, General Secretary of the Supreme Leader pointed out in his congratulatory message at the opening ceremony of the ninth UNESCO Youth Forum that building a fair, inclusive and sustainable earth is a responsibility that everyone, including young people all over the world, should pay attention to and shoulder. Young people are the most energetic and full of dreams, and they are future leaders and builders. The future of the world belongs to the younger generation. If young people around the world have ideals and responsibilities, there will be hope for mankind, and there will be a steady stream of powerful forces to promote the lofty cause of human peace and development.

General Secretary Supreme Leader’s important exposition on youth work shines with the light of dialectical materialism and historical materialism, which has both world outlook and methodology and is an internally unified whole. The discussion on the characteristics, historical position and common responsibility of youth noumenon is the basis of the methodology of youth growth and success, and the revealed methodology of youth growth and success guides young people to strengthen their ideals and beliefs, practice excellent skills and actively participate in practice, which is the premise and guarantee to lead young people to achieve development, play their role and live up to their mission.

The great era calls for the youth, and the glorious cause looks forward to the youth. The vast number of young people should systematically and deeply study the important exposition of the Supreme Leader General Secretary on youth work, constantly improve themselves and improve themselves, earnestly shoulder the historical responsibility entrusted by the Party and the people, gather the passion and vitality of youth into positive energy to realize the Chinese dream of great rejuvenation, forge ahead, strive for the first class, contribute to society, serve the people, write a magnificent chapter worthy of the times and create their own wonderful life on the great journey of realizing the goal of "two hundred years".

(The author is Secretary of the Party Committee of China Youth University for Politics and Director of the Executive Committee of the Socialism with Chinese characteristics Theoretical System Research Center of the Central Committee of the Communist Youth League)

　　CCTV News:If one side is in trouble, all sides will support it. Among the many teams supporting flood fighting, there is such a father and son: son john young is a soldier of the "Yang Gensi Army" of the 83rd Army, who is fighting in the front line of flood fighting; Yang Haiyan, his father, was a member of the public welfare rescue team and rushed from Hubei to Xinxiang, Henan Province to support the flood fighting. On the 24th, because the rescue equipment needed to be repaired in Zhengzhou, Lao Yang decided to stop by and visit his son. The father and son, who had not seen each other for nearly a year, met at the front line of flood control.

　　John young, who is taking part in road dredging in Jinhai Road, Erqi District, Zhengzhou, suddenly saw his father’s appearance, and he couldn’t restrain his inner excitement. Lao Yang was also overjoyed to see his son whom he had not seen for nearly a year, and his father and son embraced each other tightly in the front line of disaster relief.

　　John young, a synthetic brigade soldier of the 83rd Army:"Dad and I are fine here. Don’t be too busy. Remember to eat on time."

　　After a short video with my mother, the father and son expressed their inner words with a standard military salute.

　　John young, a synthetic brigade soldier of the 83rd Army:When he was in Hubei, because of the COVID-19 epidemic, he was also in the front line at that time. My father is a hero and I want to learn from him.

　 　

　　CCTV News:On April 26th, the Ministry of Human Resources and Social Security held a press conference for the first quarter of 2021.

　　Lu Aihong, director and spokesperson of the Policy Research Department of the Ministry of Human Resources and Social Security, introduced at the meeting, 1— In March, 2.97 million new jobs were created in cities and towns, an increase of 680,000 over the same period of last year, and 27% of the annual targets and tasks were completed. In March, the urban survey unemployment rate was 5.3%, down 0.6 percentage points year-on-year, lower than the expected control target. From January to March, unemployment insurance was distributed to 203,000 enterprises, and 7.28 billion yuan was returned after stable employment. The employment of key groups has been solidly promoted, vocational skills training has been continuously strengthened, and public employment services have been continuously optimized.

　　By the end of March, the number of people participating in basic old-age insurance, unemployment insurance and industrial injury insurance in China was 1.007 billion, 218 million and 267 million respectively. The total income of the three social insurance funds was 1.6 trillion yuan, the total expenditure was 1.46 trillion yuan, and the accumulated balance was 6.4 trillion yuan. The fund operation was generally stable. There are 1.34 billion social security card holders nationwide, and 460 million electronic social security cards have been issued.

　　Do a good job in adjusting the basic pension for retirees. The overall adjustment level is 4.5% of the monthly basic pension for retirees in 2020. We will continue to implement the policy of expanding unemployment insurance coverage. From January to March, unemployment insurance benefits will be granted 18.2 billion yuan and temporary price subsidies will be granted 380 million yuan. All the 171,600 retired fishermen in key waters who meet the conditions for insurance participation participate in the basic old-age insurance, and 105,900 retired fishermen enjoy the old-age insurance payment subsidy. All provinces have started the entrusted investment of the basic old-age insurance fund, with the contract scale of 1.25 trillion yuan and the amount received of 1.07 trillion yuan. The national unified social insurance public service platform provides 9 categories and 28 national unified services, with the cumulative number of visits exceeding 2 billion.

　　A total of 22 series of professional title reform opinions were issued. 18 new professional information such as IC engineers and technicians were released, and 13 national professional skill standards were promulgated. We issued three national vocational and technical skills standards, including intelligent manufacturing, big data and blockchain engineering technicians, and organized the development of seven new professional and technical standards, including artificial intelligence engineering technicians.

　　For 193,000 workers, wages and other benefits were paid 2.15 billion yuan, and 221,000 wage arrears clues reflected in the "National Platform for the Reflection of Wage Arrears" were verified. Focus on publishing a number of "blacklist" information on wage arrears for migrant workers and major labor security violations.

　　Clarify the work goal of the work style construction, that is, all cities and towns will implement 10 "one thing" package offices, 20 high-frequency matters will be speeded up, and 30 off-site matters will be run across provinces. The favorable rate of government services for people’s social affairs will be stable at over 95%. Organize and carry out the information collection of the national "electronic map of people’s social government service". At present, 204,000 information of people’s social government service outlets have been collected, achieving six levels of full coverage of ministries, provinces, cities, counties (districts), towns (streets) and villages (communities).

　　On November 28th, the reporter learned from the Ministry of Education that the Ministry of Education and the State Language Committee recently issued "Several Opinions on Strengthening Colleges and Universities to Serve the National Common Language", demanding to improve college students’ language application ability, strengthen the cultivation of students’ oral expression, written writing, Chinese character writing, classical poetry and calligraphy appreciation ability, and promote the standardized use of language and characters.

　　The opinion pointed out that colleges and universities should be supported to offer language and culture-related courses such as college Chinese, practical writing, oral expression and classic reading. Strengthen the education of language civilization, guide students to form good language habits, and consciously resist vulgar and violent language. Increase the intensity of Putonghua training and testing, and provide support for graduates to obtain employment and engage in related occupations to reach the standard of Putonghua stipulated by the state.

　　According to the opinion, it is necessary to increase the social supply of national common language services. Build and strengthen the existing Putonghua proficiency test sites in colleges and universities, build a number of new test sites, and take the initiative to carry out Putonghua proficiency tests for social personnel. Strengthen the publicity and promotion of the national common language, language volunteer service, emergency language service and language service for special people.

　　In addition, the opinion calls for promoting the research of language and literature science to focus on social applications, and guiding universities to conduct research on major issues such as improving the popularization quality of the national common language, the relationship between popularization and building the consciousness of the Chinese nation community, the new phenomenon of cyberspace language, the new demand for social applications, and language services oriented to regional coordinated development.