China’s Central Network Information Office in the past ten years： Let the voice of the party always become the strongest voice in cyberspace

　　CCTV News:On August 19th, the Propaganda Department of the CPC Central Committee held a series of press conferences on the theme of "Ten Years in China", introducing the achievements of building a network power in the new era and answering reporters’ questions.

　　People’s Daily reporter:General Secretary of the Supreme Leader emphasized that positive energy is the general requirement, management is the last word, and good use is the real skill. What progress and achievements have been made in "positive energy is the general requirement"? From what aspects will we continue to strengthen the construction of online content and provide more high-quality "online meals" for the people? Thank you.

　　Niu Yibing, Deputy Director of the National Network Information Office of the Central Network Information Office:Thank you, reporter friends of People’s Daily. People’s Daily is an online media sponsored by People’s Daily. Let’s ask Mr. Zhang Yong, deputy director of the Network Communication Bureau and a first-class inspector, to answer your questions.

　　Zhang Yong, head of the Network Communication Bureau of the Central Network Information Office:Thank you for your concern about the construction of online content. General Secretary of the Supreme Leader stressed that online public opinion work should be regarded as the top priority of propaganda and ideological work. Under the unified deployment of Publicity Department of the Communist Party of China, the national network information system insists on taking the online publicity of the Supreme Leader General Secretary and the Supreme Leader’s New Era Socialism with Chinese characteristics Thought as the top priority, coordinating online communication resources, increasing the supply of high-quality content, and launching a large number of phenomenal new media works such as "Looking at the main peak with majestic mountains" and "Holding the mother’s hand", showing the leadership style of the Supreme Leader General Secretary in an all-round and three-dimensional way, and letting the party’s innovative theory fly into the homes of ordinary people.

　　We persist in innovation, strive for progress while maintaining stability, carefully publicize major online themes and set major topics, actively promote the in-depth development of media integration, accelerate the construction of a mainstream public opinion pattern integrating online and offline, and firmly occupy the commanding heights of public opinion guidance, ideological guidance, cultural heritage and serving the people. Around the major themes of celebrating the centenary of the founding of the Communist Party of China (CPC), such as ecological civilization construction, poverty alleviation, rural revitalization, and fighting against epidemic diseases, a large number of online theme publicity activities, such as "Great achievements in the future, just a hundred years of elegance", were launched to comprehensively display the achievements in economic and social construction and development in various fields, and to unite the majestic spiritual strength of forging ahead in a new journey and building a new era. Strengthen and improve international communication on the Internet, speed up the construction of China discourse and China narrative system, launch international communication activities such as "China has an appointment" and "punching China", tell the story of China and the Communist Party of China (CPC) well, enhance the appeal of Chinese culture, the image affinity of China and the persuasiveness of China discourse, and make the Chinese voice spread farther and wider.

　　In the next step, the online positive publicity and public opinion guidance work will closely focus on the main line of welcoming the propaganda and implementation of the 20th Party Congress, scientifically grasp the laws of online communication, constantly promote the innovation of work concepts, methods and means, carrier channels and institutional mechanisms, continuously deepen the online study and publicity education of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, continuously expand the mainstream ideological and public opinion positions on the Internet, develop a positive and healthy online culture, and strengthen and improve the international communication work on the Internet. Effectively enhance the communication, guidance, influence and credibility of mainstream public opinion on the Internet, make the voice of the Party always the strongest voice in cyberspace, and greet the convening of the Party’s 20th National Congress with practical actions. Thank you.