Cultural and historical sites in Qingming holiday are concerned. ＂Hotel tourism＂ leads the new trend.

People’s Daily Online, Beijing, March 26 (Reporter Liu Jia) With the upcoming Qingming holiday, more and more people are planning their travel itinerary. The reporter learned from major tourism companies that this year’s Qingming holiday tourism is mainly based on short-distance self-driving around, "family tour" is the main form of travel, cultural and historic scenic spots are concerned, and "hotel tourism" leads the new trend.

　"Family tour" is the main form of travel, and cultural and historic scenic spots are concerned.

April is the most beautiful day in the world, and it is a good time to play in spring. This year’s Qingming holiday tourism is mainly based on short-distance self-driving around, "family tour" is the main form of travel, and parent-child picking and theme parks are the first choice for family parents and children. In terms of travel theme, the most popular scenic spots in Qingming holiday are the flower garden, zoo and botanical garden, city park, theme park, aquarium, museum and ancient town. According to Ctrip data, Miracle Garden in Pujiang Country Park, Shanghai Disney Resort, Nanjing Presidential Palace, chengdu research base of giant panda, Chimelong Ocean Kingdom in Zhuhai, Yuantouzhu in Wuxi, China National Garden in Luoyang, Potala Palace in Lhasa, Weizhou Island in Beihai and Chimelong Wildlife World in Guangzhou are among the "TOP10 Popular Scenic Spots in Tomb-Sweeping Day".

Ten emerging tourist attractions, such as Guangdong Pineapple Sea, Jiangsu Hongshan Forest Zoo, Henan Museum, Zhejiang Jiuxi Shibajian, Guizhou Pingba 10,000-mu Cherry Garden, Shandong Qingshan Fishing Village, Yunnan Mekong River Six-country Water Market, Pamir Panlong Ancient Road in Xinjiang, Sichuan Ganie Eye and Beijing geological museum, China, have been listed on the list of "New Mysteries in Spring". Feng Rao, head of the Ma Honeycomb Tourism Research Center, said, "The popularity of many new scenic spots in spring is not only because of the beautiful local scenery, but also because the cultural value behind it has attracted more attention from young consumers."

In addition, this year’s cultural and historic scenic spots have also received special attention.Where to go data shows that since the beginning of this year, the search popularity of Henan Museum, Luoyang City National Heritage Park in Sui and Tang Dynasties in Henan Province and Qingming Shanghe Garden in Kaifeng, Henan Province has remained high. Compared with the same period in 2019, the search popularity has increased fourfold.Similarly, influenced by recent archaeological discoveries, the number of ticket searches in Sanxingdui Scenic Area in Sichuan has also increased significantly.

The search volume of domestic routes has returned to the same period in 2019, and 80% of the ticket prices have returned to the pre-epidemic level.

Every year, the Qingming holiday is a time to return home to worship ancestors or go hiking. Ctrip data shows that during the Qingming period, the search volume of domestic routes has recovered to 80% in the same period of 2019, and the average price of economy class has decreased by 4% compared with that in 2019. The booking volume of air tickets for returning passengers is basically the same as that in 2019, and it has recovered to more than 90% in 2019. Travel demand has further picked up.Shanghai-Sanya, Beijing-Chengdu, Shanghai-Chengdu, Beijing-Sanya, Shanghai-Chongqing, Beijing-Shanghai, Shanghai-Guangzhou, Guangzhou-Shanghai, Beijing-Guangzhou and Shenzhen-Shanghai are among the top ten in this year’s Qingming holiday.

With the rising temperature in spring, more and more passengers travel by air. Lan Xiang, dean of Qunar Big Data Research Institute, said that due to the relationship between supply and demand, the ticket price returned to the pre-epidemic level, and the current average payment price was 689 yuan.The most popular domestic route for Qingming holiday booking is Beijing-Chengdu. Among the Top10 domestic routes, three routes depart from Shanghai. Shanghai is also the city with the largest number of domestic tourists during the Qingming holiday this year. Consumers departing from Shanghai mainly go to Shenzhen, Chongqing, Chengdu, Guangzhou, Beijing, Dalian, Shenyang, Kunming, Harbin and Sanya. The average payment price of air tickets departing from Shanghai is 636 yuan.

The recovery of the hotel market is gratifying. "Hotel tourism" leads the new trend of Qingming holiday

This year’s Qingming small holiday hotel market recovery situation is gratifying.For consumers with distinctive personalities, hotels are also travel destinations, and high-star hotels with rich theme activities and cultural experiences can often become the driving force for launching travel. Recently, Huazhu has also joined forces with Sunac Wenlv to present Spargo Pavilion in the China market. passEstablish a new ecological model of "cultural tourism+technology+traffic" to let consumers have a higher quality and richer travel experience.

According to Tujia data, some consumers started to book B&B about 3 weeks before departure, and reached a small peak in 11-15 days before departure in Qingming, and the order volume of B&B accounted for more than 40%. The top ten most popular tourist cities in China are Chengdu, Beijing, Chongqing, Shanghai, Changsha, Xiamen, Nanjing, Hangzhou, Wuhan and Xi ‘an. The demand for local tours and Zhou Bianyou based on "outing" and "enjoying flowers" leads the trend of "hotel vacation" during the small holiday. In addition,Landscape, theme parks, rural fields, places of historic interest and scenic spots, coastal resorts and other types of scenic spots are also in the forefront of travel popularity. It is worth mentioning that under the premise of attaching importance to safety and quality enjoyment, the proportion of consumers who choose to live in nature has reached a new high compared with previous years. Especially located in scenic spots, villages, coastal and other high-end resort hotels. At the same time, hotels that give consideration to parent-child activities and family holiday experience have also become consumers’ "good hearts". Ctrip data shows thatIn the ranking of popular high-star hotels in China,QinhuangdaoClub Med Joyview Beidaihe Gold Coast Resort, Hangzhou Kaiyuan Senbo Resort, Sanya Atlantis Hotel, Yangzhou Guest House, Beijing Minmetals Junyi Hotel, Guangzhou Chimelong Hotel Chimelong Wildlife World Store, Beijing Bay Mid-Levels Hot Spring Hotel, Shanghai Nanjiao Hotel, Sanya Tianyu Resort Hotel,QinhuangdaoBeidaihe An Lan Hotel ranks in the top ten.

In addition to enjoying flowers and hiking, island tours and pet tours are also popular travel options during the Qingming holiday. Seascape homestays with bay windows, walking by the sea and watching the sunrise and sunset are the most popular among consumers.The recovery of consumers’ confidence in traveling also saved the pets who were forced to stay at home and suffocated. Tujia data shows that more than 15% of consumers will travel by car with their pets. Duplex rooms, boutique inns, single-family villas, quadrangles, wooden houses, etc., which are convenient for parking and can meet the needs of pets, are many "shovel officials""The preferred room type.