Coming! 2023 China consumption trend report released.

　　2023 is coming quietly, I believe everyone.ChinaConsumers are full of expectations for the new year. In 2023, consumptionsmokeThe fire is rising, and both the economy and the consumer market are undergoing a "gradual recovery".

　　Since 2017, Zhimeng Consulting will produce an annual report every year.ChinaConsumer trend report, continuous forecastChinaThe trend of the consumer market has changed, and now it has entered the seventh year. pass bynearThree months of hard work, today, 2023ChinaThe report on consumption trends was officially published.

　　This year, Zhimeng and 40 typical consumers from six cities conducted in-depth research.interviewWe have gained a lot of experiences and feelings from consumers’ real consumption life, and conducted 3000 typical samples of consumer insight in 15 cities across the country to explore the "undercurrent" hidden in consumers’ lives in a three-dimensional way. At the same time, it also communicated with many leading enterprises and experts in the industry, and interpreted and analyzed more than 40 cases of companies and brands that always lead the trend in an uncertain environment. I hope to putChinaInsights into the basic structure of consumer trends, through such an annual "ChinaConsumer Trend Report is shared with you to support the annual strategic decision-making and marketing planning.

　　So, in what direction will the consumption trend develop in 2023? For business innovation, brand planning and marketing, how should we grasp the new trend and better connect with consumers in 2023?

　　《2023ChinaThe Consumer Trend Report pointed out that in 2023, striving for progress while maintaining stability is still the main tone of economic development. With the moderate recovery of the economy,ChinaConsumers are also looking forward to and preparing for the return to normal work and life, and the consumer market will also achieve a "gradual recovery" in 2023. passsurveyIt can be found that consumers are looking forward to putting the goals that have not been achieved in the past three years into practice as soon as possible in this year, and transforming the dormant and thinking in these three years into new energy and direction, which will stimulate the long-dormant consumption enthusiasm and become a new "undercurrent" of consumption in 2023 and present it to the consumer market. Therefore, the key words of consumption trend in 2023 are "recovery" and "expectation".

　　"ToughnessnatureForward, gradually pick up. " After in-depth research, Zhimeng Consulting predicted 10 major consumption trends in 2023, namely: being sensible with pleasure, having a pleasant atmosphere, being lazy with health and being refined.tinyExtreme quality, purism, new national tide, green fashion, trust and compound interest, new agricultural products, virtual and real resonance.

　　《2023ChinaConsumer Trend Report mentions that consumers will care now.natureConsumption and feelingnaturePerfect combination of life, prudent and prudent in consumption, upgrade products that are necessary for consumption, and increase the proportion of self-satisfaction consumption and interest consumption, emotional value,spiritValue has become a new demand. Under this background, products that can increase the sense of atmosphere are selling well, which is also the trend of atmosphere. Health is a commonplace topic. In 2023, consumers gradually entered the era of active, daily and fragmented health preservation, and lazy health became a new health pursuit. The report alsoput forwardGreen fashion, refinedtinyThe trend of extreme, purism, trust and compound interest points out the development direction for enterprises and brands in 2023. In addition, the trend report has made an in-depth interpretation of the continuous hot national tide track, agricultural track and virtual track.

　　Finally, thanks for "2023"ChinaEnterprises and data supported by Consumer Trend ReportflatplatformAnd experts, especially thanks to some data support provided by Huge Arithmetic and JD.COM Institute of Consumer and Industry for this trend report, as well as several domestic consumer sociologists:Communist Party of ChinaZhejiang Provincial Party School Sociology Cultural Studies Teaching and Research DepartmentdirectorProfessor, doctoral supervisor Lin Xiaoshan, professor of marketing department of Guanghua School of Management, Peking University, doctoral supervisor Peng Siqing, professor of sociology department of School of Humanities, Beijing University of Technology, Beijing.surveyWith the data centerdirectorWeihua zhao, former dean of the School of Art and Media, Beijing Technology and Business University, Luo Ziming and other teachers gave professional guidance.

After three months of repeated polishing,

Exclusive production by Zhimeng Consulting Agency,

《2023ChinaThe Consumer Trend Report was officially released today!

Dear colleagues who are making strategic and marketing plans for 2023,

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This article comes from: Nanzao. com