Three Sheep Network： E-commerce Express Unblocked the Road to the Breakthrough of Agricultural Products

This year is a crucial year for the comprehensive development of rural revitalization, and it is also an important year for China’s agricultural product e-commerce to enter a comprehensive transformation and upgrading. As a new engine for county economic development, the development of agricultural product e-commerce has ushered in new opportunities. "Digital", "green" and "sustainable" have become the keywords for its innovative development. At the same time, agricultural product e-commerce also faces challenges such as the need to accelerate transformation.

In fact, there is no shortage of high-quality agricultural products in many regions, but because farmers do not understand sales and do not master sales channels, a large number of agricultural products are unsalable. Since its establishment, Three Sheep Network has been committed to using content-based e-commerce to help rural revitalization. It has successively delivered live goods for agricultural products in Shaanxi, Hubei, Anhui and other regions to help the sales of agricultural and sideline products.

In December 2022, "Crazy Little Yang" brought the Three Sheep Network team to Yan’an, Shaanxi to carry out the special live broadcast of "Local Love, Yan’an Soul" to help farmers. Through the all-round display of "real-life live broadcast + cultural content", it attracted more than 18 million people to watch online. Data show that the live broadcast of helping farmers sold a total of 557,700 pieces of agricultural goods, of which Luochuan apples sold 140,000 pieces in 2 hours, breaking the record of single-field sales of agricultural products in Yan’an, and the cumulative sales of the whole live broadcast exceeded 17 million.

In August 2022, Three Sheep Network and Anhui Network Information Office launched the "Hui Chang Good Things" public welfare live broadcast to help farmers, and recommended more than 20 agricultural special products including Lu’an melon slices, Huainan beef soup, dried sweet potatoes, stuffy garlic, and Huangshan Maofeng through the "Crazy Little Brother Yang Live Room". The cumulative number of viewers of the live broadcast reached 13.1556 million, the highest online number reached nearly 1 million, and the gross merchandise volume reached 7.8143 million.

In addition, "Crazy Little Brother Yang" has participated in public welfare projects such as the platform "Mountain Goods Headlines" and "Firefly Plan" for many times. From May to November 2022, he helped more than 17 agricultural products including Moon Bud Fragrant Soft Rice, Xuxiang Kiwi Fruit, Huoqiu Local Egg, etc., and the cumulative sales volume exceeded 8.935 million yuan.

At present, although there are many high-quality agricultural specialty products in rural areas of our country, the standardization of agricultural products is low, and the online commercialization of agricultural products is more difficult. With the expansion of the scale of agricultural products, higher requirements are put forward for the e-commerce supply chain. At present, the domestic supply chain level is relatively backward, the classification of agricultural products is not strict, the quality control ability is weak, and a series of links such as packaging, cold chain, logistics, and warehousing are easy to affect the stability of agricultural product supply.

In June 2022, Hefei Three Sheep Agricultural Technology Co., Ltd. was registered and established, aiming to connect the upstream and downstream of the industry by building a supply chain and developing self-operated products, forming a "one-stop service". In this process, the Three Sheep Network is not just a matchmaker, providing e-commerce channels, but transforming into a supplier of products, digitally upgrading products, and helping them achieve product premiums.

In recent years, the content form with "live broadcast + helping farmers" as the core has become one of the most common and important ways to empower the rural economy. In the past, there was a long link between agricultural products and consumers. Now, live broadcast e-commerce has built a "fast lane" to facilitate the direct delivery of agricultural products from the source to the C-end market.

The significant reduction of channel links can enable consumers to obtain more cost-effective and fresher goods. In addition to reducing distribution links, farmers in agricultural areas can also easily understand the market the fastest, most convenient and most direct. At the same time, digital upgrades are conducive to increasing the added value of agricultural products and increasing farmers’ income levels to a certain extent.

In the future, Sanjiayang Network will focus on the quality and service of agricultural products, and is committed to optimizing the shopping experience of consumers through the supply chain ecosystem of content-based e-commerce and "one-stop service". While strengthening the innovation and research and development capabilities of self-operated products, it will help improve the branding level of rural e-commerce.

According to Brother Xiao Yang’s live broadcast, they and the Three Sheep Network will continue to focus on e-commerce to help farmers in 2023. Brother Xiao Yang said: "Our goal is to let more agricultural products be sold all over the country and known to everyone." The efforts of the Three Sheep Network to help open up high-quality agricultural goods e-commerce channels have shown us the responsibility and responsibility of an e-commerce enterprise with content creation as the core. In the future, I also hope that more domestic enterprises can stand up and contribute to the development of the agricultural product e-commerce economy, so that farmers in less developed areas can have more money!