Dongtai answer sheet in ＂Su Chao＂
It’s a real hammer. "Su Chao" is really a cultural tourism project
Late spring and early autumn in 2025
A scene called "Su Chao"
(Jiangsu City Football League)
Grass-roots football match
Out of the circle in an unexpected way
It not only ignited
Football Enthusiasm in Thirteen Cities in Jiangsu
More like a lever.
Incited a huge consumption boom of cultural tourism.
When people are still discussing
Where is the "next Zibo" and "next Erbin"
"Su Chao" activates multi-city consumption with "a ticket stub"
Vivid practice of
Gives an answer.
The best cultural tourism project
Is rooted in our own love and culture.
In this feast, there is the joy of "Jiangsu in bulk", the wonderful linkage of "sports setting up, cultural tourism singing opera", and countless cities have taken advantage of the situation to show their unique charm. Inside and outside the home court of Yancheng team, even in Nanjing, the provincial capital,We can always see a familiar and kind figure-Dongtai.
From the sweaty teenagers on the pitch to the fragrant fish soup noodles outside the pitch, Dongtai, with a "high emotional intelligence" attitude, perfectly integrated into the "Su Chao" craze, turning this traffic feast into an excellent stage to show its own strength in cultural tourism.
This makes people think, why is "Su Chao" a phenomenal cultural tourism project?And Dongtai, why can you hand over such a bright answer sheet in this big exam??
"Su Chao" Phenomenon: A National Carnival Beyond Football
To understand Su Chao’s literary travel attribute, we must first understand why it can be "hot". Different from the professional leagues that pursue the top competitive level, the core charm of "Su Chao" lies in its grassroots participation and strong resonance deeply rooted in regional culture.
Participants are teachers, students, couriers, our neighbors and friends; On the field, it represents the honor of your hometown. This purity and love make up for the "emotional vacuum" of local football in the hearts of many Jiangsu people, and make football return to its most authentic happiness.
Regional "Terrier Culture": From "Bulk Jiangsu" to "Cultural Community"
The explosion of "Su Chao" cannot be separated from the network "stalk culture". For a long time, behind the banter of "Bulk Jiangsu" are the distinctive history, culture and strong regional pride of thirteen cities. “Su Chao skillfully put this kind of "internal competition" on the court and turned it into "Chu-Han hegemony" (Xuzhou vs Suqian) and "Who is the real boss of Sunan"Happy topic. The official end of the "stalk", a sentence"Competition first, friendship fourteenth"The slogan has instantly narrowed the distance with everyone. This change from "mutual darkness" to "empathy" shows the charm of Jiangsu, which is "scattered all over the sky, gathered together is Su Daqiang", virtually reshaping a new sense of cultural identity.
The success of "Su Chao" lies in its ingenious finding of the best combination of sports and culture, economy and social governance. It uses football to connect the pearls of "bulk Jiangsu" in series, so that "Wu Nong Ruan Yu" and "Chu Han Xiong Feng" dance together on the pitch, and finally condense into the collective confidence of "Su Daqiang".
Liquidation of Traffic: "Jiangsu Sample" of Competition Economy
Happiness itself is the biggest economic motivation. When tens of thousands of fans chase the game across the city, a mobile consumption feast begins. According to incomplete statistics, as of the 12th round, 72 competitions have been held in the province, and the home city received 10,756,600 foreign tourists on the competition day, up by 25.70% year-on-year. The consumption of overseas cultural tours through UnionPay channel was 10,674 million yuan, up by 25.21% year-on-year.
According to statistics, in the regular season, there were 78 games in 13 rounds, and the total number of on-site audience exceeded 2.118 million, with an average of about 27,100 person-times, and the number of online live viewers exceeded 1.734 billion. Major media at the central level, such as People’s Daily, Xinhua News Agency, and Central Radio, Film and Television General Station, continued to pay attention to reports, and the number of topics broadcast on platforms such as Tik Tok, WeChat Video, Sina Weibo and Aauto Quicker exceeded 66.77 billion times.
Behind these figures is the fiery reality that "traveling with the event" has become the new normal. The cultural and tourism departments of various cities have shown their unique skills in succession: Changzhou has launched a set meal of "9.9 yuan tickets+fried rice with dried radish", Yancheng has built a tourist route of "bird watching+game watching" … The mode of "setting up a stage for sports and singing operas by cultural tourists" has been vividly staged in Jiangsu.
From Yancheng Home to Dongtai Pride: Why are we so concerned about "Su Chao"?
On the territory of "Su Chao", Yancheng Team is a force that cannot be ignored. For Dongtai people, paying attention to Yancheng team has a special sense of intimacy and pride. Because this team is deeply branded with "Dongtai Gene".
In the Yancheng team’s big list,There are 18 players from Dongtai Ambes Football Club.. This "Dongtai Youth Army" is not only the backbone of Yancheng team, but also the fruit of Dongtai’s years of deep cultivation of youth training and integration of sports and education.
When these children we watched grow up fought for the honor of their hometown on the stage of the whole province, every goal and every fight touched the hearts of Dongtai people. This has already surpassed an ordinary game, but an emotional projection of "my home, my pride". This deep emotional connection is the fundamental reason why Dongtai can keenly capture and ride the "Su Chao" east wind.
Dongtai’s "high emotional intelligence" style: when "sky-splashing traffic" meets "global tourism"
In the face of the "Su Chao", some cities may still be thinking about how to "catch", but Dongtai has already taken the initiative to skillfully introduce the traffic into the "global tourism" territory that it has cultivated for many years. Behind this is a well-prepared, calm and high emotional intelligence of urban operation.
Active "Grafting" and Cross-border Integration: From Fish Noodle to Wonderful Night in the Museum
The integration of literature and tourism in Dongtai is not a blunt advertisement implantation, but an interaction full of fun and ingenuity. Before Yancheng played Zhenjiang at home, a "contest on the tip of the tongue" took the lead. Dongtai fish soup noodles and Zhenjiang pot cover noodles, two major non-legacy foods, "put on the ring" outside the stadium, attracting the enthusiastic participation of the general public and friends.
"The team hasn’t started yet, and our noodles have declared war first!" This witty ridicule is the epitome of Dongtai’s friendly and confident attitude.
Not only that, Dongtai Museum also took advantage of the "Su Chao" to hold a cross-border activity of "Wonderful Night at the Museum".
The activity combined football enthusiasm with Dongtai’s profound history and culture, and launched the "salt transport code" immersive entry, Su Chao theme cultural creation, etc., so that fans can deeply experience the Millennium context of "sea rhyme and salt soul" after watching the game, and successfully cultivated a new growth point of night cultural tourism consumption.
Ecological-based, Deep-rooted: Unique Charm of World Heritage Sites
If cross-border activities are eye-catching, then Dongtai’s unique ecological resources are the way to retain tourists.
As a city with both world natural heritage (Tiaozi Wetland) and national forest park (Yellow Sea National Forest Park), Dongtai’s "green home" is one of its core competitiveness. "To Dongtai, Sen Breathes" has long been a unique experience that tourists in the Yangtze River Delta yearn for.
In recent years, Dongtai adheres to the development concept of "ecological protection, caring for blue and green’ high face value’", with the largest city area in the province, with one million mu of world heritage wetlands and 68,000 mu of plain forests.
This kind of ecological advantage enables Dongtai to provide differentiated and high-quality tourism products when accepting the passenger flow brought by "Su Chao". From bird watching, watching the sea, walking in the forest, to experiencing rural pastoral, Dongtai transformed the "short-term impulse" of watching the game into the "long aftertaste" of deep experience.
Culture is the soul, IP empowers: Tell the story of "Fairy Destiny" and sea salt well
Culture is the root of the integration of literature and tourism. Dongtai knows this well. This is the birthplace of the national intangible cultural heritage "The Legend of the Seven Fairys in Yong Dong", where profound filial piety culture, three-phase culture and sea salt culture meet. Dongtai did not stop at guarding the cultural "home", but actively IP and productized it.
Based on the love story of the seven fairies in Yong Dong, the live performance of "Tianxianyuan" revived the ancient legend;
The ancient town customs and night travel consumption in Xixi Scenic Area make the historical block a punching place in online celebrity; The original large-scale tin drama "This Forest" won the Wenhua Award, which made the forest IP deeply rooted in people’s hearts.
These carefully crafted cultural IPS together constitute the "moat" of Dongtai Wenlv. When tourists from "Su Chao" arrive, they will not only see the ball game, but also experience a famous cultural city with stories, feelings and temperature.
From "online celebrity" to "Changhong", Dongtai’s road to the integration of literature and tourism
The popularity of "Su Chao" is both an opportunity and a test for all cities. How to transform temporary "flow" into sustainable "reserve" tests the wisdom of every urban administrator. Professor Yang Li once pointed out that the most taboo thing in creating IP for local cultural tourism is simply "copying homework", and innovation is more valuable. The core lies in thinking: what unique value or experience can the local area provide?
The practice of Dongtai is a profound answer to this question. Its success is not accidental speculation, but stems from years of firm pursuit of the goal of "strengthening the city through cultural tourism" and continuous investment in ecological protection, cultural excavation and industrial integration.
Dongtai has made a solid and clear step from "four districts’ co-creation" to the integration of cultural and sports travel and business.
Su Chao is a mirror.
See the vitality of Jiangsu.
I also saw the strength and hard work of Dongtai.
With the upsurge of the competition,
Retaining people’s hearts
Will always be that unique forest,
That magnificent wetland, that bowl of warm fish soup noodles.
And the unique feelings of "along the way, or Dongtai"
This may be a successful cultural tourism project.
Can bring a city the most precious wealth.
Producer, Xiao Dong, Editor, Xiao Lu
Editor-in-Chief Xiao Fei Editor Xiao Yang
