Dancing in the Wind before Departing： Viewing the Layout of Intelligence Media at the Headquarters from the 2021 China International Intelligent Communication Forum

On May 20th, the 2021 China International Intelligent Communication Forum hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province was held in Wuxi, Jiangsu. With the theme of "Intelligent Communication in the New Era", this forum will build an international high-end communication platform focusing on intelligent communication, pay attention to cutting-edge trends, share first-line views, contribute to China’s wisdom and gather international consensus. As the leader of global media intelligent communication, CCTV shares the fruitful results and cutting-edge experience of intelligent communication from various angles in the forum, and its forward-looking and overall layout of intelligent media is presented.

Focus on key issues in the field of smart media

The forum was hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, and was undertaken by the Central Radio and Television General Station Jiangsu Station, CCTV, Yangguang.com, International Online, jiangsu provincial party committee Propaganda Department, jiangsu provincial party committee Netcom Office, Jiangsu Film Bureau, Jiangsu Radio and Television Bureau and Wuxi Municipal People’s Government.

The forum adopts a combination of online and offline, bringing together leading experts, industry leaders and leading figures from all walks of life in the field of intelligent communication at home and abroad to exchange views and insights and discuss the future. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Zhang Aijun, member of the Standing Committee of jiangsu provincial party committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, and Chen Jiangang, secretary general of the Jiangsu Provincial People’s Government, attended the meeting.

Shen Haixiong said in his speech that General Secretary of the Supreme Leader pointed out that a new generation of artificial intelligence is booming around the world, which has injected new kinetic energy into economic and social development and is profoundly changing people’s production and lifestyle. As a brand activity of cross-border integration in the field of national intelligent communication, this forum is committed to building an international communication platform, further building consensus and jointly promoting the high-quality development of the global intelligent communication industry.

Vice Minister Publicity Department of the Communist Party of China,

Speech by Shen Haixiong, Director and Editor-in-Chief of Central Radio and Television Station.

Shen Haixiong pointed out that the era of intelligent communication is an era to promote the in-depth development of media integration, to promote the close connection between people of all countries, and to greatly enrich and share information. With the spirit of "elephants should learn to dance street dance", the Central Radio and Television General Station is actively building a strategic pattern of "5G+4K/8K+AI" and accelerating its progress towards the goal of building a new mainstream media with world-class features. He said that we should deepen scientific and technological innovation and jointly create opportunities for media reform; We must adhere to openness and tolerance, promote exchanges and mutual learning between different civilizations, and jointly build a community of human destiny; We should abandon prejudice and narrowness and spread objective and fair news information to the world.

In his speech, Wu Zhenglong said that entering a new stage and starting a new journey, the General Secretary of the Supreme Leader gave Jiangsu the glorious mission of "striving to be an example, striving to be a model and walking in the forefront". Jiangsu will grasp the new development stage, implement the new development concept, build a new development pattern, actively adapt to the new situation and new requirements of information development, seize opportunities, meet challenges, and seek advantages and avoid disadvantages. Let intelligent communication better help development and benefit people’s livelihood, earnestly fulfill the glorious mission, and strive to write a new chapter in the modernization of Jiangsu’s construction.

Speech by Wu Zhenglong, Deputy Secretary of jiangsu provincial party committee and Governor.

Wu Zhenglong emphasized that Jiangsu will take this intelligent communication forum as an opportunity to cultivate fertile soil for the healthy development of the intelligent communication industry and build more intelligent communication platforms facing the world by adhering to intellectual empowerment, intelligence as a medium and intelligence.

At the opening ceremony of the forum, nine guests, including Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, Du Xiaogang, deputy secretary of Wuxi Municipal Committee and mayor, and Cao Guowei, chairman and CEO of Sina and chairman of Weibo, delivered keynote speeches, sharing their views, viewpoints and cutting-edge achievements on the future development prospect, technical application and practical impact of smart media.

Among them, Peng Jianming, in his speech entitled "The New Media Ecology in the Age of Intelligent Communication", fully discussed the topic of AI changing the media ecology from the practical exploration of the Central Radio and Television General Station with three "empowerment". He pointed out that AI will become the entrance to the future, empowering the media to enhance the communication power of the platform; AI will innovate production methods and empower media to improve content productivity; AI will reconstruct the service scene and empower the media to enhance the ecological link.

Member of the editorial meeting of the Central Radio and Television General Station,

Peng Jianming, General Manager of General Manager’s Office, delivered a keynote speech.

In addition, this forum also aims to strengthen international exchanges and dialogues. The guests attending the forum are not only representatives of international organizations, former foreign politicians, foreign media and technical experts, but also international friendly people who are familiar with China culture and "online celebrity". With the help of the forum, cultural exchanges between China and the international community can be realized, and how to use intelligent means to stimulate cultural innovation and expand the "circle of friends" of international communication can be discussed together. For example, former Belgian Prime Minister Yves Letem delivered a video speech at the opening ceremony, emphasizing the importance of technological development to the exchange of world civilizations.

Outside the main forum, the main station showed its recent intelligent typical applications and products, such as the overall pattern of 5G+4K/8K+AI, the scene of the May Fourth Movement of AI restoration color, the public service platform of 8K ultra-high-definition TV and the AIGC online platform. In the photo punching area, the virtual small series "Little C" launched during the two sessions this year made the guests truly experience the infinite charm of smart media in the future through immersive interactive experience.

In the era of intelligent communication, the most forward-looking and challenging practice for mainstream media is to build a new media platform with independent control and strong influence, and have a "boat ticket" to the future in advance. In recent years, the main station has continuously deepened the development concept of "paying equal attention to network, giving priority to network background and mobile", launched the first national 5G new media platform "Central Video" in China, built the ultra-high-definition audio and video production and broadcast to present the State Key Laboratory, launched the first 4K ultra-high-definition satellite channel in China, and piloted the launch of the 8K ultra-high-definition channel & HELIP; … Through the advanced strategic layout, we will actively seize the traffic entrance of the future intelligent era and let the mainstream voice always occupy the center of public opinion.

Opening ceremony of 8K ultra-high-definition TV pilot channel and full-link live broadcast experiment

As the "leader" of the mainstream media, the reception desk has continuously strengthened the construction of technology-driven empowerment main theme positions, among which the use of AI to innovate major theme publicity reports is one of the typical applications of the reception desk’s intelligent media. In order to present the upcoming centenary birthday of the Communist Party of China (CPC), this forum officially launched "Classic Color Reproduction of Party History — — 4K/8K restoration project of classic image materials of party history. " Through the use of advanced ultra-high definition color restoration technology to enhance the image quality and restore the color, the eventful years of a hundred years ago are clearly and truly reproduced. In fact, in the military parade coverage of the 70th anniversary celebration of the founding of New China, CCTV News has taken the lead in using AI technology to complete automatic editing, extending its scientific and technological strength with content as the core, and providing innovative paths for major theme reports.

Left: AI repairs the scene of the color May 4th Movement; Right: AI technology automated editing

Covering the whole chain of news collection, production, distribution, reception and feedback, and continuously strengthening the infiltration of artificial intelligence in the overall business, the main station has long had layout and practical experience. The Headquarters took the lead in building an "artificial intelligence editorial department", expanding the application boundary of AI and news, and empowering the whole process of media coverage by developing a series of intelligent media products and tools. At the same time, the artificial intelligence editorial department of the general station also bears the sense of responsibility and mission that benefits the industry, and exports the core capabilities in the form of a "toolbox" to promote the all-media industry to enter the intelligent Internet era from the mobile Internet era.

Cctv net artificial intelligence editorial department

As a big country, the Central Radio and Television General Station has made greater efforts to create a "general station algorithm", highlighting humanistic care and value guidance, and making science and technology more humane. Especially during the epidemic period, the main station applied intelligent communication technology to innovate and launch 24-hour live broadcast programs such as cloud live broadcast and cloud watch, which delivered objective, authentic and authoritative anti-epidemic news reports to the world without losing temperature, and injected strong confidence and strength into global cooperation against the epidemic; During the prevention and control of epidemic normalization, "Cloud Live" successively launched a series of online services to expand domestic demand, promote consumption and benefit people’s livelihood, such as "Thank you for spelling a bill for Hubei", "Buy all over China" and "Everyone loves to make it in China". In addition, the general desk also launched the "National Employment Action" in conjunction with several departments, so that job seekers can watch the "cloud presentation" of enterprises and deliver their resumes … … These are all innovative attempts by the main station to rely on scientific and technological strength to continuously expand the media service scene and enhance the ecological link while adhering to the truth of the news.

"Thank you for spelling a bill for Hubei" and "Buy all over China" and other online services.

Peng Jianming said in the keynote speech of the main forum: "Throughout the history of media development, no era needs technological empowerment more than today. After experiencing PGC, UGC, PUGC and other forms, we predict that AIGC will also make great strides. Whether we can actively adopt and apply new technologies is related to whether the media can get tickets to the future competition stage. " He also said that while continuing to increase the innovative application of artificial intelligence technology and accelerate the deep integration of media, the general station sincerely hopes to work together with forces from all walks of life to jointly build a healthy new ecology of intelligent communication and create a bright future for intelligent communication.

It can be seen that injecting more "intellectual media" kinetic energy and making the traditional technical layout of the media evolve to support the future development with advanced technology will make the general station "add wings to the tiger" in the existing communication pattern, and then strive to create a world-class new mainstream media with strong leading power, communication power and influence.

The location of this forum in Wuxi, a historic city with profound connotations, has its profound meaning. This city, which is deeply influenced by the culture of water towns, shows infinite prospects in the majestic development of modernization. As Du Xiaogang, deputy secretary of Wuxi Municipal Committee and mayor, said, ten years’ hard work has laid a solid foundation for Wuxi’s intelligent information technology. The determination to climb the highest peak has made Wuxi’s digital film industry strong.

Du Xiaogang, Deputy Secretary of Wuxi Municipal Committee and Mayor, delivered a keynote speech.

In recent years, Wuxi has firmly implemented the core strategy driven by innovation and the leading strategy of strengthening the city by industry. In terms of high-tech construction, there are more than 3,000 enterprises related to the Internet of Things in Wuxi, covering the whole industry chain such as related chips, sensing equipment, network communication, intelligent hardware and application services, including 78 listed enterprises; In terms of cultural industry construction, Wuxi has built a number of characteristic cultural parks represented by Wuxi National Digital Film Industrial Park, introduced and implemented a number of key cultural projects represented by Sunac Wenlv City, and successfully selected the first batch of national cultural export bases in China, initially forming a cultural industry development pattern represented by film and television media, cultural tourism and digital creativity.

Therefore, Wuxi is not only an important demonstration site for modernization and intelligent construction, but also a weather vane for cultural industry construction. The forum held here can be regarded as the industry’s full recognition of the strength and prospects of Wuxi’s intelligent industry. In his keynote speech, Du Xiaogang repeatedly said: Wuxi should keep in mind the entrustment of the General Secretary, give full play to its own advantages, find a correct positioning path and resolutely promote implementation, and strive to create a Wuxi model for intelligent communication. In this process, Wuxi always puts open cooperation in a prominent position, and takes the greatest sincerity and the best conditions to cooperate with many heavyweight media and head enterprises. He believes that the 2021 China International Intelligent Communication Forum was held in Wuxi, which is a public confession of intelligent communication in Wuxi and another wonderful appearance of Wuxi’s digital economy.

In this forum, CCTV and Wuxi signed a strategic cooperation framework agreement. Qian Wei, Party Secretary and Chairman of CCTV, and Du Xiaogang, Deputy Secretary of Wuxi Municipal Committee and Mayor, signed the contract on the spot, trying to achieve greater win-win together.

Qian Wei, Party Secretary and Chairman of CCTV, and Du Xiaogang, Deputy Secretary of Wuxi Municipal Committee and Mayor, signed the strategic cooperation framework agreement on behalf of both parties.

CCTV, as an Internet enterprise affiliated to the main station, closely follows the overall strategic situation of the main station in terms of intelligent communication, actively explores a new model of "media +AI", and builds a framework system of "large, medium-sized stations+small front desk" supported by intelligent capabilities, so as to realize full-chain intelligent media production integrating intelligent collection, intelligent production, intelligent risk control, intelligent distribution and intelligent operation. At present, CCTV is building one of the largest and strongest data platforms in mainstream media, with the ability to process 10 billion pieces of data every day; I products such as learning, media integration and intelligent control are in the leading position in the industry; Relying on the "Artificial Intelligence Editorial Department", the Smart Media College, the first mainstream media building, focuses on solving the pain points of the industry and empowering the intelligent media upgrade. In addition, CCTV’s "Cloud Digital Intelligence" series of products and services provide a new industry paradigm for comprehensive digital transformation. In 2020, among the top 100 enterprises with comprehensive Internet strength in China, CCTV ranked 25th, ranking first among Internet enterprises affiliated to the central media.

From self-practice to common communication, the Headquarters held this forum with Wuxi, actively sharing the cutting-edge achievements and beneficial experiences in the path of intellectual media and the construction of cultural industries, and actively building bridges to absorb innovative highlights from other institutions in the industry, better realizing the inclusiveness of new technologies, and highlighting Wuxi’s new urban atmosphere and Headquarters’ responsibility as a pioneer of international platforms.

China International Intelligent Communication Forum 2021 may be just the beginning of dialogue and exchange in the field of intelligent media. With the improvement of technology and the promotion of application, we expect the industry to continue to carry out more sustained and in-depth thinking. Through this forum, we also have more reason to believe that the determination, courage and vision demonstrated by the Central Radio and Television General Station will inevitably make this media "elephant" dance lighter and more diverse steps in the era of intelligent media.