Xinhua Finance ｜ The ＂end＂ of the summer vacation does not reduce the ＂tourism fever＂. The trend of ＂steady opening and high walking＂ of cultural tourism consumption is expected to continue.

　　Xinhua News Agency, Beijing, September 6 (Reporter Ding Yawen, Wu Huijun) Summer is getting farther and farther away, and summer is getting cooler. When visiting popular scenic spots such as Beijing and Hefei, the reporter found that China’s tourism consumption market has not "cooled down" because of the end of the summer vacation.

　　Insiders pointed out that China’s tourism market is expected to maintain the development trend of "steady opening and high going" this year. New tourism formats such as "lying flat tour" and "group tour" have accelerated development, and tourism consumption has diversified and personalized characteristics.

　　Cultural tourism consumption continues to be hot.

　　According to the data of consumption platform, on August 10th, the Ministry of Culture and Tourism issued the "Notice on Resuming the Travel Service of China Citizens to the Third Batch of Outbound Teams", and the search volume of outbound products increased significantly. According to the data of Tuniu Travel Network, as of 13: 00 on August 10th, the search volume related to outbound travel products on the platform increased significantly compared with the same period of the previous day.

　　"At present, the average booking date of some popular destination visas in Europe has been arranged after October." The person in charge of Tuniu Travel Network said that after the summer vacation, with the easing of problems such as the supply of overseas destination resources, route capacity and visa efficiency, it is expected that the potential of the outbound travel market will be further stimulated.

　　The picture shows that in the tourist service center of Pamir tourist area in Tashkurgan Tajik Autonomous County, Xinjiang, the actors of the art troupe dance to welcome tourists (photo by Xinhua News Agency reporter Hu Huhu)

　　In terms of domestic tourism market, when the reporter visited several popular scenic spots in Beijing and Hefei, he found that most scenic spots are still at the peak of passenger flow and there are many people in the scenic spots. Four Seasons Minfu, Quanjude, Huizhou merchants’ hometown, Tongqinglou and other landmark hotels, from the opening to closing, customers in the store are in an endless stream, and fireworks are soaring. At two o’clock in the afternoon, Four Seasons Minfu Wangjing Nanhu Dongyuan Store still needs to be ranked for dining. "We are often full of passengers all day, and we are too busy to drink saliva." The person in charge of Four Seasons Minfu Wangjing Nanhu Dongyuan Store said.

　　Consumer Ms. Wang told reporters that she is already preparing for the "Eleventh" trip. "During the summer vacation, our families ‘ Pintuan ’ I was very happy to take my children to play in Inner Mongolia. We intend to ‘ Eleven ’ Then group out. "

　　"Since July, the demand for mass travel has been accelerated, and summer tourism has continued the fiery heat in the first half of the year." Zheng Xin, head of the "What is worth buying" tourism industry, said that this year’s National Day holiday will still focus on domestic tourism, and the overall tourism consumption will be diversified and personalized.

　　"After the summer heat in August, domestic travel will usher in a new wave of travel peaks in the Mid-Autumn Festival and National Day." The person in charge of Tuniu Tourism Network said that it is expected that tourism consumption will continue to recover steadily in the second half of the year.

　　"Lying flat" is popular, and the new tourism format is accelerating.

　　Since the beginning of this year, new tourism formats such as "flat tour", "group tour" and Citywalk have accelerated their development.

　　Compared with "special forces tourism", more and more consumers tend to "lie flat and swim" in resort hotels. According to the data of Meituan, since July 1st, the number of B&B orders booked on a weekly or monthly basis has increased by over 200% year-on-year. The demand for weekly and monthly rentals of homestays that focus on in-depth experience is hot.

　　The heads of hotels and homestays in Beijing, Hefei, Hangzhou and other places told reporters that due to the high temperature this summer, the stay time of residents indoors has become significantly longer, and "lying flat tour" has replaced "special forces tour" and become the mainstream gameplay for young people.

　　The picture shows tourists relaxing at the "Stone Yard" B&B in Huangping Village, Jiaoyuan Town, Xuanen County, Enshi Tujia and Miao Autonomous Prefecture, Hubei Province. Xinhua News Agency (photo by Song Wen)

　　"Many guests book a B&B just to experience the slow life in the countryside. They wake up naturally during the day and go for a walk by the lake when it is cooler in the evening." The person in charge of Suzhou Yi B&B said that in order to further enhance the consumer experience, the B&B has added private swimming pools, home theaters, game consoles, karaoke and other facilities, and will organize tenants to carry out activities such as arbutus tie-dyeing and courtyard barbecue.

　　The bath center has also become a "dark horse" for tourism consumption this summer. Bathing, cinema foot massage, hairdressing and manicure, drifting and surfing … … Many consumers choose to "soak" in the bath center and experience one-stop eating, drinking and having fun. According to the data of Meituan, since July 1, the online consumption scale of bath centers has increased by 150% compared with 2019, and consumers aged 20 to 35 account for nearly 70%. "The bath center can eat, take a bath and have a cinema. My friends and I spent four days in Shenyang and went to the bath center twice." Consumer Ms. Liu said.

　　"This summer ‘ Lie flat and swim ’ It is very hot, mainly because of the low cost investment and the change in the public’s perception of the meaning of travel. People are more willing to find the most comfortable travel state through a relaxed and comfortable way, so as to gain more emotional value. " Zheng Xin said that whether it is "deep tour", "lying flat tour" or "special forces tour", it can promote the further recovery of tourism to a certain extent and release the long-accumulated tourism consumption potential.

　　In addition, cheap and high-quality "group tour" products are also popular. On the platform of the US Mission, 88 yuan’s Badaling Great Wall sold well on the 1st. "Since June this year, the platform ‘ One-day tour ’ The search volume of group products increased by more than 140% year-on-year, among which consumers under the age of 35 accounted for 67.1%. The destination group products are inexpensive and controllable, which can meet the needs of consumers to explore fresh gameplay and free experience. " The relevant person in charge of the US Mission said.

　　"Night tourism recovered strongly this summer, ‘ Night tour ’ ‘ Lie flat and swim ’ ‘ Immersion tour ’ With the rapid development of new tourism formats, many niche cities are favored. " Wu Liyun, an associate professor at the Institute of Culture and Tourism Industry in China, beijing international studies university, said that tourism consumption is expected to reach a peak again during the "Eleventh" holiday, and the tourism market is expected to maintain the trend of "steady opening and high going".