Webcast accounts exceeded 150 million, driving employment opportunities exceeded 100 million.

　　(Reporter Su Mo) The 2023 China Online Performance (Live and Short Video) Industry Annual Conference was held in Beijing a few days ago. The "China Online Performance (Live Broadcasting and Short Video) Industry Development Report (2022-2023)" (hereinafter referred to as the report) released at the conference disclosed the latest data of the industry: over 150 million webcast accounts, over 1 billion content creator accounts, and nearly 200 billion yuan in market revenue.

　　The report shows that at present, the anchor group has gradually shown a trend of high education, youthfulness and professionalism, and short video creators are developing towards young groups and middle-aged and elderly groups. More than 100 million jobs have been created, and the number of job seekers attracted by major live broadcast and short video companies is about 500,000. In 2022, the platform added 10.32 million new broadcast accounts.

　　Since 2022, the live broadcast and short video platforms have always maintained high-intensity business innovation and tried to explore diversified modes, deeply embedded in life consumption, and integrated into "eating, living, traveling, shopping and entertainment": stimulating "new consumption" based on local life; Help match the relationship between supply and demand in new fields such as local recruitment and real estate brokerage; Using short video "planting grass" to help the promotion, upgrading and innovation of cultural tourism.

　　At the same time, the live broadcast and short video industries continue to create new economic, social and cultural values, and continue to release kinetic energy in many fields, such as digital integration, employment and entrepreneurship, rural revitalization, non-legacy rejuvenation, national tide going out to sea, public welfare, and value guidance, and coexist with all walks of life.

　　Digital technology has profoundly changed the production mode and communication pattern of cultural products. With the help of live broadcast and short video, different cultural consumption resources and elements can flow and reorganize.

　　According to the report, since 2022, the entertainment industry has developed creative and experiential cultural products by means of live broadcast and short video, and actively developed new consumption formats such as online entertainment, digital art and immersive experience, and new cultural formats and cultural consumption patterns such as cloud performing arts, cloud fitness and pan-knowledge have developed rapidly.

　　Under the stock competition, there are platforms that constantly iterate technology to create an immersive digital cultural consumption experience for users, and some platforms compete overseas to seek differentiated growth space.

　　On the one hand, virtual technology services are "multi-point penetration", and virtual anchors have become phenomenal products, which are strongly supported by many platforms. Live broadcast technology is applied to large-scale events, interesting interactions, variety shows and other scenes to provide users with an "immersive" experience.

　　On the other hand, overseas markets have become the core of differentiated competition in the field of live broadcast and short video. From the perspective of market selection, emerging markets such as Latin China, Southeast Asia and the Middle East are hot, and overseas social products covering live and short videos are becoming new positions for cultural exchange and communication, and American culture and creation are accelerating their integration into the world stage.

　　It is reported that the annual meeting is guided by the Ministry of Culture and Tourism, sponsored by the China Performance Industry Association and hosted by the online performance (live broadcast) branch. The White Paper on Juvenile Network Protection in Live Broadcasting and Short Video Industry (2023) was also released.